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KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2
KnowCrunch - Digital & Social Media Strategy - Team 2

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KnowCrunch - Digital & Social Media Strategy - Team 2

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KnowCrunch - Digital & Social Media Strategy - Team 2

  1. #Voice For Everyone Digital & Social Media Strategy – The Legends
  2. The Legend’s Team Kostaki Anastasia Project Manager Stamatis Bechrakis Video Producer Maryli Anisi Content Specialist Laura Kyriazopoulou Social Media Advertiser Kostas Verros Social Media Advertiser Veronika Mouradova Social Media Expert Maria Staikopoulou Google Advertiser Antigoni Ntregka Mobile & E –Mail Specialist
  3. Joe Biden – The Highest Civilian Honor • Born in Scranton, Pennsylvania, November 1942 • Former Vice President of the United States • Liberal – Democrat Candidate for the Democratic Nomination 2020 • State Man • Human Rights Supporter
  4. Opponent • Kamala Harris • Born in Oakland, California, October, 1964 • Candidate for the Democratic Nomination, 2020 • 2010: won the elections for the California’s Attorney Generals
  5. Target Audience Demographics • California, USA • Men & Women, 35-64 • All Classes Interests/Behaviors • Liberals & Democrats • Human Rights • Environmental Activists • LGTBQ communities • Ethnic Minorities
  6. Mission Raise Awareness • Joe Biden’s Values • Joe Biden’s Positions Conversions • Increase donations for his pre election campaign
  7. Our Assets • Website • Facebook Page • Instagram Account • Twitter Account • LinkedIn • Quora • Youtube
  8. Creative Idea Voice for Everyone 4 communication pillars • Restoring the basic bargain for American Workers • Tackling Climate Change and Pollution to Protect our Communities • Rewarding Work, not just wealth • Restore Obama Care System
  9. Creative Idea - Strategy Content Marketing Social Media Marketing Google & Social Media Advertising Mobile & E-mail Marketing Voice for Everyone
  10. Content Marketing Strategy Creatives • Video • Infographic • Blog Posts Channels • Website • Social Media • Newsletter • Publishers • Bloggers (Guest articles)
  11. Campaign Video
  12. Facebook Event Facebook Event to spread awareness
  13. Creative Samples Infographic Channels Twitter Facebook
  14. Instagram Creatives
  15. Organic Posts Flows Augus t Septemb er Octob er Novemb er Decemb er Janua ry Februa ry Marc h April May Social Media Content Marketing FB 50 50 50 50 50 50 50 50 50 50 LinkedIn 12 12 12 12 12 12 12 12 12 12 Twitter 90 90 90 90 90 90 90 90 90 90 Quora 3 3 3 3 3 3 3 3 3 3 Instagram 30 30 30 30 30 30 30 30 30 30
  16. Social Media Advertising Creatives
  17. Mobile Display Advertising
  18. Advertising Creative Sample
  19. Facebook Brand Awareness
  20. Facebook Advertising Conversion Goal
  21. Display Advertising
  22. Mobile & E-Mail Marketing Awareness E - mail • 36.500 € - 1 million persons • 80.000 estimated open rate
  23. Mobile Advertising Conversions 33.500€ 1 million sms 99% open rate
  24. Social Media Advertising • Facebook • Instagram • Twitter • Quora • LinkedIn
  25. Total Budget Awareness Goal 80000 80000 340000 500000 340000 Raise Awareness Total Budget Design and production fees Management fees Media spending Total budget - awareness
  26. Total Budget Conversion Goal Budget Design and production fees 50000 Management fees 200000 Media spending 50000 Total budget CONVERSIONS 300000
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