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Cedars Sinai digital marketing strategy

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Knowcrunch
Knowcrunch

This document contains a media plan for digital advertising across multiple channels from January 1st, 2023 to January 31st, 2023. It includes objectives, start and end dates, pricing metrics like CPM, CPC, and estimated spending for each channel like YouTube, Facebook, Twitter, Google Search, Google Display, and Publisher banners. The total estimated spending across all channels is $799,000.

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MEDIA CHANNEL AD OBJECTIVE START DATE END DATE UNIT UNIT COST SPENDING ESTIMATIONS YouTube Awareness 1/1/2023 31/1/2023 C.P.M. $ 4,00 $ 75.000,00 25,000,000 Awareness 1/1/2023 31/1/2023 C.P.M. $ 6,60 $ 25.000,00 Facebook & Instagram Video views 1/1/2023 31/1/2023 C.P.V. $ 0,01 $ 120.000,00 12.000.000 Facebook & Instagram Reach 1/1/2023 31/1/2023 $ 120.000,00 17.812.000 Twitter Awareness 1/1/2023 31/1/2023 C.P.M. $ 4,75 $ 44.000,00 9.282.700 LinkedIn Awareness 1/1/2023 31/1/2023 C.P.M. $ 0,89 0 Google Search Awareness 1/1/2023 31/1/2023 C.P.C. $ 0,52 $ 100.000,00 192.308 Google Display Awareness 1/1/2023 31/1/2023 C.P.M. $ 1,56 $ 100.000,00 64.102.564 Publisher Awareness 1/1/2023 31/1/2023 ADV $ 200.000,00 Publisher (3days per month) Awareness 1/1/2023 31/1/2023 Banner $ 15.000,00 1.200.000 $ 799.000,00 DIGITAL ADVERTISING MEDIA PLAN - MULTIPLE OBJECTIVES
Cedars Sinai digital marketing strategy
Cedars Sinai digital marketing strategy

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Cedars Sinai digital marketing strategy

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  • 12. MEDIA CHANNEL AD OBJECTIVE START DATE END DATE UNIT UNIT COST SPENDING ESTIMATIONS YouTube Awareness 1/1/2023 31/1/2023 C.P.M. $ 4,00 $ 75.000,00 25,000,000 Awareness 1/1/2023 31/1/2023 C.P.M. $ 6,60 $ 25.000,00 Facebook & Instagram Video views 1/1/2023 31/1/2023 C.P.V. $ 0,01 $ 120.000,00 12.000.000 Facebook & Instagram Reach 1/1/2023 31/1/2023 $ 120.000,00 17.812.000 Twitter Awareness 1/1/2023 31/1/2023 C.P.M. $ 4,75 $ 44.000,00 9.282.700 LinkedIn Awareness 1/1/2023 31/1/2023 C.P.M. $ 0,89 0 Google Search Awareness 1/1/2023 31/1/2023 C.P.C. $ 0,52 $ 100.000,00 192.308 Google Display Awareness 1/1/2023 31/1/2023 C.P.M. $ 1,56 $ 100.000,00 64.102.564 Publisher Awareness 1/1/2023 31/1/2023 ADV $ 200.000,00 Publisher (3days per month) Awareness 1/1/2023 31/1/2023 Banner $ 15.000,00 1.200.000 $ 799.000,00 DIGITAL ADVERTISING MEDIA PLAN - MULTIPLE OBJECTIVES