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MEDIA INNOVATION
INSIGHTS
2009 Knight News Challenge Winners



             ‘07              ‘08               ‘09      ‘10   ‘11




August 2012 / Prepared by Michael Maness & Mayur Patel
A CONTEST TO
ACCELERATE INNOVATION
The Knight News Challenge is a five-year media
innovation contest designed to reward new ideas for
gathering, sharing and using local news and information.
News Challenge winners must:




 1       Use innovative
         open-source                                2   Distribute news
                                                        in the public     3   Test in a local
                                                                              community
         digital technology                             interest



Interim Review 2009 Knight News Challenge Winners
WHO DID
WE FUND?                                                2,323
                                                         APPLICANTS
                                                                               9
                                                                              WINNERS
                                                                                        $ 1.9M
                                                                                              AWARDED
                                                                                                                6 3
                                                                                                              NON-PROFITS   INDIVIDUALS




Overview of 2009 Knight News Challenge
Winners by Type & Grant Amount
                                                                                                         City Circles /
                                                                                                         Daily Phoenix
                                       Virtual Street                                                        $101K
                                          Corners
                                           $40K                               Councilpedia
                                                                                $250K
              Data
          Visualization                                          Ushahidi                                       CMS Upload
             $244K                                                $70K                                            Utility
                                                                                                                  $ 11K


                                                                        Mobile Media         MediaBugs          START UP
                                        DocumentCloud                                         $335K
 NEW PROJECTS                                                             Toolkit                               PROJECTS
                                            $719K
   AT EXISTING                                                            $200K
      ENTITIES


                                                                  SCALED UP PROJECTS
                                                                  AT EXISTING ENTITIES




Interim Review 2009 Knight News Challenge Winners
A PROJECT                                                 DocumentCloud
                                                                                                             $719K
  THAT SCALED                                               A platform to help reporters annotate
                                                            and share source documents.
                                                                                                                       AWARDED


  CASE STUDY


       Page Views                                                       JUNE
                                                 111,589 Document uploads
       Document Uploads                                  777,698 Page views                                  AS OF MAY 2012


                                                                                                              300K
                                                                                                               DOCUMENT UPLOADS
                                                              JANUARY             JUNE
                                                       Opened document            Release of Sarah Palin’s

    2012
                               MARCH
                                                      repository to public
                                                                 searches
                                                                                  emails and documents
                                                                                  from Rod Blagojevich’s      4.6MTOTAL PAGES
                                                                                  corruption scandal
                        Initial release of
                                                                                  cause spike in traffic

                                                                                                               51K
                  Document Viewer, a
                 module for extracting
                text, rendering images                                                                        REPORTER ANNOTATIONS
                    and creating PDFs


                                                                                                               1.8K
                                                                                                                  ACTIVE USERS




2009                             2010                                    2011                       2012
                                                                                                                600
                                                                                                                 ORGANIZATIONS




  Interim Review 2009 Knight News Challenge Winners
A PROJECT                                                    MediaBugs
THAT STALLED                                                 A service that allows readers to
                                                             report errors in media coverage
                                                                                                               $335K     AWARDED
CASE STUDY


    Despite adding multiple components                                               ERRORS (’BUGS’)    JUNE
                                                                                                        17 bugs filed
                                                                                     FILED BY READERS
    over time, MediaBugs was unable
    to gain traction.


                                            OCTOBER                                                                         On average
      APRIL                                 Tracking software opened to                                                     7 bugs filed
      Launch of MediaBugs error             organizations across the US                                                     per month
      reporting site. MediaBugs
      Widget released at the                                                          APR 2000                   MAR 2012
      same time.                                    NOVEMBER
                                                    Launch of Report an Error Alliance,
      8,415                                         an advocacy effort for transparency
      PAGE VIEWS                                    in error reporting.                                                 Page Visits

                                                                                                                        Page Views
                                                                     FEBRUARY
                                                                     Wordpress plugin released


                                                                                                                            1,500
                                                                                                                        PAGE VIEWS




    APR 2010                                               2011                                               JAN 2012

Interim Review 2009 Knight News Challenge Winners
LESSONS
LEARNED
TAKEAWAYS


 No. 1
A NEED YOU
CAN FEEL
Resolve a pressing problem
for a well-defined audience.
Having a single focus provides
clear goals and refines the
product to meet the needs
of the target audience.


Interim Review 2009 Knight News Challenge Winners
LESSONS
LEARNED
TAKEAWAYS                                           Networks
                                                    Support outreach
                                                    and broker


No. 2                                                                      Experience
                                                    partnerships
                                                                           Get access to legal



THE WISDOM
                                                                           assistance to incorporate
                                                                           and auditors to help with
                                                                           payroll and bookkeeping



THAT NURTURES
INNOVATION
 The benefits of having
 an experienced
 institution to house
 your project and                                                      Leadership
                                                                       Combine a startups focus
 grow your ideas.                                                      on strong tech and coding
                                                                       skills, with broader project
                                                                       management capacities


Interim Review 2009 Knight News Challenge Winners
LESSONS
LEARNED
TAKEAWAYS


No. 3
CODE LEVEL
PRACTICES
Integrate open source code
development into all aspects
of a project’s design.

To build a robust community
of developers and contributors:


1                                          2                                              3
       Translate, modify and                        Release code early and often, with        Build individual components, knowing
       use existing code                            documentation that makes it easy          that some elements may have uses
                                                    for others to follow and contribute       beyond the focus of your project


Interim Review 2009 Knight News Challenge Winners
LESSONS
LEARNED                                             Internal evangelists
TAKEAWAYS                                             enable adoption
                                                      within their own
                                                    media organizations




No. 4
CULTIVATE
EVANGELISTS
Identify web-savvy advocates in
influential newsrooms to champion
the product and overcome barriers                                          Evangelists also serve
                                                                            as trouble-shooters
to adoption.                                                                providing quick and
                                                                           easy support for other
                                                                             potential adopters



Interim Review 2009 Knight News Challenge Winners
HOW WE CAN
IMPROVE
AT KNIGHT
TAKEAWAYS



BETTER
DIALOGUE
Provide opportunities for more
frequent communication between
foundation staff and grantees. Stay
up-to-date on winners’ progress
and troubleshoot as needed.




Interim Review 2009 Knight News Challenge Winners
HOW WE CAN
IMPROVE
AT KNIGHT
TAKEAWAYS



ATTENTION
TO MARKETING
Help grantees plan for their marketing
and outreach needs as part of their
project budgeting. Use Knight’s own
networks and communications to
further assist grantees.




Interim Review 2009 Knight News Challenge Winners
HOW WE CAN
IMPROVE
AT KNIGHT
TAKEAWAYS



NETWORKING
WITH
INTENTION
Provide additional ways for news challenge
winners to connect with each other through
small gatherings throughout the year in addition
to the annual MIT Civic Media Conference.



2009 Interim Review Knight News Challenge
WHAT’S
NEXT

The review of 2009 winners is part of a larger review
of the News Challenge. We are continuing to track
the results of the 2010 and 2011 winners.

        ‘07          ‘08            ‘09            ‘10            ‘11         ‘12




Here’s what we’re doing in 2012:

1   MORE
    Three contests         2   FASTER
                               Each contest runs         3   FOCUSED
                                                             Themed contests
    in 2012                    for 12 weeks                  focused on specific
                                                             issues

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Knight News Challenge Year 3 Assessment

  • 1. MEDIA INNOVATION INSIGHTS 2009 Knight News Challenge Winners ‘07 ‘08 ‘09 ‘10 ‘11 August 2012 / Prepared by Michael Maness & Mayur Patel
  • 2. A CONTEST TO ACCELERATE INNOVATION The Knight News Challenge is a five-year media innovation contest designed to reward new ideas for gathering, sharing and using local news and information. News Challenge winners must: 1 Use innovative open-source 2 Distribute news in the public 3 Test in a local community digital technology interest Interim Review 2009 Knight News Challenge Winners
  • 3. WHO DID WE FUND? 2,323 APPLICANTS 9 WINNERS $ 1.9M AWARDED 6 3 NON-PROFITS INDIVIDUALS Overview of 2009 Knight News Challenge Winners by Type & Grant Amount City Circles / Daily Phoenix Virtual Street $101K Corners $40K Councilpedia $250K Data Visualization Ushahidi CMS Upload $244K $70K Utility $ 11K Mobile Media MediaBugs START UP DocumentCloud $335K NEW PROJECTS Toolkit PROJECTS $719K AT EXISTING $200K ENTITIES SCALED UP PROJECTS AT EXISTING ENTITIES Interim Review 2009 Knight News Challenge Winners
  • 4. A PROJECT DocumentCloud $719K THAT SCALED A platform to help reporters annotate and share source documents. AWARDED CASE STUDY Page Views JUNE 111,589 Document uploads Document Uploads 777,698 Page views AS OF MAY 2012 300K DOCUMENT UPLOADS JANUARY JUNE Opened document Release of Sarah Palin’s 2012 MARCH repository to public searches emails and documents from Rod Blagojevich’s 4.6MTOTAL PAGES corruption scandal Initial release of cause spike in traffic 51K Document Viewer, a module for extracting text, rendering images REPORTER ANNOTATIONS and creating PDFs 1.8K ACTIVE USERS 2009 2010 2011 2012 600 ORGANIZATIONS Interim Review 2009 Knight News Challenge Winners
  • 5. A PROJECT MediaBugs THAT STALLED A service that allows readers to report errors in media coverage $335K AWARDED CASE STUDY Despite adding multiple components ERRORS (’BUGS’) JUNE 17 bugs filed FILED BY READERS over time, MediaBugs was unable to gain traction. OCTOBER On average APRIL Tracking software opened to 7 bugs filed Launch of MediaBugs error organizations across the US per month reporting site. MediaBugs Widget released at the APR 2000 MAR 2012 same time. NOVEMBER Launch of Report an Error Alliance, 8,415 an advocacy effort for transparency PAGE VIEWS in error reporting. Page Visits Page Views FEBRUARY Wordpress plugin released 1,500 PAGE VIEWS APR 2010 2011 JAN 2012 Interim Review 2009 Knight News Challenge Winners
  • 6. LESSONS LEARNED TAKEAWAYS No. 1 A NEED YOU CAN FEEL Resolve a pressing problem for a well-defined audience. Having a single focus provides clear goals and refines the product to meet the needs of the target audience. Interim Review 2009 Knight News Challenge Winners
  • 7. LESSONS LEARNED TAKEAWAYS Networks Support outreach and broker No. 2 Experience partnerships Get access to legal THE WISDOM assistance to incorporate and auditors to help with payroll and bookkeeping THAT NURTURES INNOVATION The benefits of having an experienced institution to house your project and Leadership Combine a startups focus grow your ideas. on strong tech and coding skills, with broader project management capacities Interim Review 2009 Knight News Challenge Winners
  • 8. LESSONS LEARNED TAKEAWAYS No. 3 CODE LEVEL PRACTICES Integrate open source code development into all aspects of a project’s design. To build a robust community of developers and contributors: 1 2 3 Translate, modify and Release code early and often, with Build individual components, knowing use existing code documentation that makes it easy that some elements may have uses for others to follow and contribute beyond the focus of your project Interim Review 2009 Knight News Challenge Winners
  • 9. LESSONS LEARNED Internal evangelists TAKEAWAYS enable adoption within their own media organizations No. 4 CULTIVATE EVANGELISTS Identify web-savvy advocates in influential newsrooms to champion the product and overcome barriers Evangelists also serve as trouble-shooters to adoption. providing quick and easy support for other potential adopters Interim Review 2009 Knight News Challenge Winners
  • 10. HOW WE CAN IMPROVE AT KNIGHT TAKEAWAYS BETTER DIALOGUE Provide opportunities for more frequent communication between foundation staff and grantees. Stay up-to-date on winners’ progress and troubleshoot as needed. Interim Review 2009 Knight News Challenge Winners
  • 11. HOW WE CAN IMPROVE AT KNIGHT TAKEAWAYS ATTENTION TO MARKETING Help grantees plan for their marketing and outreach needs as part of their project budgeting. Use Knight’s own networks and communications to further assist grantees. Interim Review 2009 Knight News Challenge Winners
  • 12. HOW WE CAN IMPROVE AT KNIGHT TAKEAWAYS NETWORKING WITH INTENTION Provide additional ways for news challenge winners to connect with each other through small gatherings throughout the year in addition to the annual MIT Civic Media Conference. 2009 Interim Review Knight News Challenge
  • 13. WHAT’S NEXT The review of 2009 winners is part of a larger review of the News Challenge. We are continuing to track the results of the 2010 and 2011 winners. ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 Here’s what we’re doing in 2012: 1 MORE Three contests 2 FASTER Each contest runs 3 FOCUSED Themed contests in 2012 for 12 weeks focused on specific issues