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Indian Media – An Introduction•India has more than 70,000 newspapers and over 500 satellite channels•Biggest newspaper market in the world •Print media started in 1780 •Radio broadcasting initiated in 1927 •Screening of “Auguste and Louis Lumière” moving pictures in Bombay initiated during the July 1895 The oldest and largest media of the world Media Landscape - India 2
Print Media•The Anandabazar Patrika—founded in 1922 by Prafulla Chandra Sarkar—has the largest circulation for a single-edition regional language newspaper in India.•The first major newspaper in India—The Bengal Gazette—was started in 1780 under the British Raj•The Bombay Samachar, founded in 1822 and printed in Gujarati is the oldest newspaper in Asia still in print.•India consumed 99 million newspaper copies as of 2007—making it the second largest market in the world for newspapers. Media Landscape - India 4
Broadcasting •Radio broadcasting was initiated in 1927 but became state responsibility only in 1930.In 1937 it was given the name All India Radio •In 1997, All India Radio and Doordarshan, which earlier were working as media units under the Ministry of Information & Broadcasting became constituents of the body. •47 million household with television sets emerged in 1993 •With 1,400 television stations as of 2009, the country ranks 4th in the list of countries by number of television broadcast stations Media Landscape - India 5
Communication •The Indian Government acquired ES EVM computers from the Soviet Union, which were used in large companies and research laboratories •India had a total of 100 million Internet users—comprising 8.5% of the countrys population—by 2010 •By 2010, 13 million people in India also had access to broadband Internet— making it the 10th largest country in the world in terms of broadband Internet users. •BSNL controls 79% of fixed line share in the country. •In the mobile telephony sector, Bharti Airtel controls 24.3% subscriber base followed by Reliance Communications with 18.9%, Vodafone with 18.8%, BSNL with 12.7% subscriber base as of June-2009 Media Landscape - India 6
Motion Pictures •The history of film in India begins with the screening moving pictures in Bombay during the July 1895 •Alam Ara (released in 1931) was the first Indian movie with dialogues •As cinema as a medium gained popularity in the country as many as 1, 000 films in various languages of India were produced annually •Expatriates throughout the United Kingdom and in the United States continued to give rise to an international audiences to Indian movies •Present day India produces the most films of any country in the world. Media Landscape - India 7
ConclusionDigital Media – The Road Ahead•The three focus segments : Television,Films and Animation& Gaming are set to ride the digitalWave as digitalization starts showing profound impact onIndia’s Media and Entertainment industry.•Indian film industry is proudly marching towardscompletion of 100 golden years. From the humblebeginning through a silent film made in 1913 to Indianfilm-makers producing films in English, Indian filmindustry has truly come a long way. Impact ofdigi-talization can be visibly seen in films right from the beginning till now. Media Landscape - India 8
ConclusionDigital Media – The Road Ahead•Indian animation industry is all set for anenhanced outsourcing , it is alsoprepared to move up the value chain and play a largerrole in the overall animation and gaming ecosystem.•The future of India’s media and entertainmentlandscape looks extremely promising, andplayers in the overall media value chain attempting toprovide improved content to viewers through effectivemarketing and delivery strategies. Media Landscape - India 10