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#SocialMedia 201: Focused Efforts, Real Results

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Kevin Martone
Kevin Martone

Social Media workshop

EducationTechnology
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#Social Media 201: Focused Efforts, Real Results
[object Object],[object Object],[object Object],[object Object],Moderator
[object Object],[object Object],[object Object],If You Want to Know About… … Find us Later
[object Object],What We WILL Discuss Today
[object Object],[object Object],[object Object],[object Object],Question
[object Object],[object Object],[object Object],[object Object],[object Object],Answer
[object Object],Question
[object Object],Question
Danielle Brigida, Social Media Outreach Coordinator National Wildlife Federation
Scott Hertz, Manager of Web & Technology Union for Reform Judaism - Camps, Israel Programs & NFTY
[object Object],[object Object],[object Object],[object Object],Frequently Asked Questions
Strategy
Strategy
Objective: What Do You Want to Accomplish with Social Media? (Label in Order of Priority) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Green Hour Program 1. Build Awareness 2. Increase traffic 3. Content Generation
Strategy
Measurement Measure of Success Before Observations After
Strategy ,[object Object]
Which Social media channel(s)?
Content is KING – across all mediums! Your camp is at the center of attention with the best content in the right combination of mediums .
LISTEN and HAVE A CONVERSATION with your camp community. They stay connected to you through CONTENT DELIVERY via these same tools, combined with e-mail communication. And everything leads back to your website!
Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009 Age Group Unique Audience Composition % 2-17 250,000 3.6 18 – 24 ** ** 25 – 34 1,379,000 19.6 35 – 49 2,935,000 41.7 55+ 1,165,000 16.6 65+ 477,000 6.8 Source: Nielsen NetView, 2/09, U.S., Home and Work **These demographics have insufficient sample sizes
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Which Social media channel(s)?
Time & Staffing
Time & Staffing
Time & Staffing ,[object Object],[object Object]
Boots on the Ground
No Two Weeks Are The Same… ,[object Object],[object Object],[object Object],[object Object]
 
Boots on the Ground ,[object Object],[object Object]
Goals…
… and How To Reach Them with Social Media
Photo adapted from flickr.com – niclindh Goal: Listen
How to Listen Search News Search Blogs Search Social Sites
is Your Friend ,[object Object],[object Object],[object Object]
Pay Attention to Traffic Sources Analytics
Set up an alert for your topic Alerts
Set up an RSS Reader Reader
National Wildlife™ RSS Feed
Create a Listening Dashboard
Goal: Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goal: Promote Alumni Reunion Widely
[object Object],[object Object],Goal: Promote Alumni Reunion Widely
Goal: Engage With Constituents in a Meaningful Way During a Holiday/Event
Goal: Engage With Constituents in a Meaningful Way During a Holiday/Event
[object Object],[object Object],[object Object],[object Object],Goal: Engage With Constituents in a Meaningful Way During a Holiday/Event
Goal: Be Relevant http://search.twitter.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Use Twitter Lists To Find New People
Listen in on Hashtags
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal: Be Relevant
Goal: Increase Updated Constituent Contact Info in Database
[object Object],[object Object],Goal: Increase Updated Constituent Contact Info in Database
Questions?

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#SocialMedia 201: Focused Efforts, Real Results