Title Endeca OAUG SIG Webinar: Oracle OpenWorld 2014 Oracle Commerce & OEID Case Studies Preview with RealDecoy Description Slides from a webinar that provides content about what the Oracle Endeca SIG was up to at Oracle OpenWorld (OOW) 2014. Offers case studies about Oracle Commerce and Oracle Endeca Information Discovery (OEID) from customer experience applications company and Endeca SIG member RealDecoy: Handling Complex Retail Ecosystems with Oracle Commerce Experience Manager (CON7868) Learn how Office Depot collaborated with RealDecoy to unleash the potential of Oracle Commerce Experience Manager. How Interjet is Using Oracle Commerce to Personalize the Flying Experience (CON7869) Discover how Latin American airline Interjet implemented Oracle Commerce to help take air travel experience to new heights. RealDecoy will unveil the CX design and implementation methodology behind the new interjet.com. Verizon Leverages Oracle Endeca Information Discovery for Demand & Capacity Management (CON6474) America’s largest mobile network provider is driving results with its unique approach to demand gap analysis. Learn how Verizon collaborated with RealDecoy to ensure the right employees are assigned to the right projects at the right times in line with rapidly changing market demand using OEID. The Oracle Application User Group (OAUG) Endeca Special Interest Group (SIG) was formed to allow users to share information, best practices and the use of Oracle Endeca modules, including Oracle Endeca Commerce, Oracle Endeca Information Discovery and Oracle E-Business Suite Extensions for Oracle Endeca. Through the SIG, users have access to education and training programs and may provide feedback to Oracle by recommending product enhancements and influencing future versions of the software. If you are interested in participating in the SIG, please join the membership at our web site at http://endecasig.oaug.org/ or at our LinkedIn group at http://www.linkedin.com/groups/Oracle-Applications-Endeca-SIG-5070991.

1. Endeca SIG Webinar:
Oracle OpenWorld 2014
Oracle Commerce and
Endeca Information Discovery (OEID)
Case Studies Preview with RealDecoy
September 17, 2014

2. Details About Today’s Webinar
• Submit your questions in the Questions box on the bottom right of your
screen
• Your name and questions will not be accessible to other webinar participants
• A copy of the presentation will be available after the webinar to attendees
• These slides represent the work and opinions of the presenter and OAUG
makes no representations or warranties with respect to the ideas or
techniques contained in this document

3. Agenda
• Endeca SIG and Presenter Introductions
• RealDecoy Content
• Questions

4. Endeca SIG Focus
• The goal of the Endeca SIG is to provide information to help you enhance your
knowledge about the Endeca suite of products, such as Oracle Commerce, Oracle
Endeca Information Discovery (OEID), and Oracle E-Business Suite Extensions
for Oracle Endeca
• Why should you join OAUG and participate in the Endeca SIG? Benefits include:
– Education and Training. Access regularly-scheduled webinars from Oracle’s product
teams and Endeca customers and partners
– Networking. Connect with your peers and other leaders in the Endeca customer and partner
community both through the SIG’s social media channels as well as through attending events
such as the Endeca SIG group meetings at OAUG Collaborate and Oracle OpenWorld
– Professional Development. Apply for a volunteer role and take advantage of the
opportunity to participate in areas such as communications, recruiting or facilitating a domain
area that you might not get to work on in your “day job!”

5. Introducing Your SIG Leadership
– Kirby Lunger, Co-Chair is the Chief Sales & Marketing Officer at Performance Architects, an Oracle Platinum Partner that
specializes in the EPM (Hyperion) and BI (OBIEE, Endeca) technologies. She maintains over 18 years of experience in the
consulting, internet services, and software markets at organizations She is a frequent presenter at industry events and
writes for groups such as Association for Financial Professionals (AFP), BeyeNetwork, ComputerWorld, Enterprise
Systems, Information Management, The National Association of College and University Business Officers (NACUBO),
NICSA, and The Data Warehousing Institute as well as local and national Oracle events such as Oracle OpenWorld,
COLLABORATE, and the Northeast Regional Higher Education Users Group (NERHEUG).
– Jeff Reid, Oracle Commerce Subcommittee Chair is the Channel Manager for RealDecoy, a professional services firm
specializing in Customer Experience and Data Discovery for Oracle Endeca customers worldwide. He has over 8 years of
experience with the Endeca in development, architect, and project management roles, predating the acquisition by Oracle in
2011. Jeff frequently works with the Oracle Partner Network to create and run enablement courses, travelling around the
world to train partners on the implementation and delivery of Oracle Endeca solutions, and end-users on how to utilize the
full potential of their solutions. He is often a presenter at industry and Oracle events, welcoming all discussions surrounding
Endeca. Jeff is certified in both Oracle Endeca Commerce and Oracle Endeca Information Discovery. Jeff is responsible
for tracking and reporting progress to the Endeca SIG related to Oracle Commerce product developments and news, and
recommending possible Oracle Commerce topics for SIG learning opportunities.
• Other leadership roles include:
– Ramesh Kumar, Endeca EBS Extensions Subcommittee Chair
– George Somogyi, Co-Chair
– Sean Suskind, OEID Subcommittee Chair

6. Endeca SIG
OpenWorld Meeting
• Sunday, September 28th, 1:30 – 2:30 PM
PST
• Moscone West 3007
• Meeting ID = SIG9019

7. OpenWorld Endeca Content:
Oracle Commerce
• Oracle Commerce ​Focus on Oracle Commerce
– Commerce @ CX Central
– Oracle Commerce is Open for Business at OpenWorld 2014
• ​Key Sessions
– The Future of Oracle Commerce: Roadmap and Release Update
– Meet the Commerce Experts, a opportunity to discuss any and all topics
– Handling Complex Retail Ecosystems with Oracle Commerce Experience Manager
– Unleash the Power of Oracle Commerce Business Tools
• ​Demos
– Oracle Commerce for Omnichannel​
– ​Oracle Commerce for B2B
– Oracle Commerce for Retail

8. OpenWorld Endeca Content:
Endeca Information Discovery
• Key Sessions
– ​Oracle Business Analytics Product and Technology Roadmap
– Oracle Endeca Information Discovery: Customer Panel
– Self-Service Analytics with Oracle Endeca Information Discovery
– Verizon Leverages Oracle Endeca Information Discovery for
Demand and Capacity Management
• ​Demos
– Oracle Endeca Information Discovery​

9. OpenWorld Endeca Content:
EBS Extensions
• Key Sessions
– Oracle E-Business Suite’s Extensions for Oracle Endeca: Strategy and Roadmap
– Oracle E-Business Suite’s Extensions for Oracle Endeca: Technical Considerations
– Top 10 Business Benefits of Oracle E-Business Suite’s Extensions for Oracle Endeca
– Oracle E-Business Suite Extensions for Oracle Endeca: How to Customize?
– Meet the Oracle E-Business Suite Extensions for Oracle Endeca Experts
• ​Demos
– Oracle E-Business Suite Extensions for Oracle Endeca

10. Recent SIG Webinar Content
• We recently hosted the following webinars and
this content will be available for download
tomorrow at http://endecasig.oaug.org/:
– Valdosta State University Student Activity Analysis
Using Oracle Endeca Information Discovery (OEID)
– Oracle Human Resources Extensions for Oracle
Endeca

11. Introducing Today’s Presenters
• Jim Richmond, Sr. Director, Americas Sales,
RealDecoy
• David Worth, Director of Solutions, RealDecoy

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• End-to-End Oracle Commerce + Data Insight
• New York, Boston, Atlanta, Ottawa, Jamaica
• 13+ years / ~100 staff
• Experienced in B2B and B2C
• Presenting @ OpenWorld 2014
RealDecoy: A Global CX Applications Company

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Clients

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• Strongest CX applications boutique
• CX consulting + implementation
• Oracle Commerce (ATG + Endeca)
• Agile BI for commerce
• Right size and price
• References
Why RealDecoy?

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• CX alignment
• User Experience Interaction Design
• Technical Implementation
• Managed Services
• Endeca training
Services

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• Handling Complex Retail Ecosystems with Oracle Commerce Exp. Mgr
- CON7868
• How Interjet is Using Oracle Commerce to Personalize Flying Experiences
- CON7869
• Verizon Leverages OEID for Demand & Capacity Management
- CON6474
Schedule Builder for Oracle OpenWorld 2014

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“Great team, great job!”
– Stacy Hallman, eComm PM,
Office Depot
• The second largest office products retailer
• 64,000 employees, $13B in revenue
• Go to market through several channels:
- Retail (Office Depot, OfficeMax, 42%)
- B2B (BSD, 30%)
- International (Viking, etc., 28%)
• OpenWorld CON7868
Office Depot: Transforming Complexity into $$$

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Stable and reliable program for a
mature IT organizationPRODUCT
MASTER
CUSTOM
CATALOGS
CONTRACTS &
PRICING
INVENTORY AND
LEAD TIMES
PRODUCT
REVIEWS
CROSS- AND
UP-SELLS
MARKETING
CONTENT
SOCIAL MEDIA
INCREASED
MARGINS
CUSTOMER
LOYALTY
REVENUE
GROWTH
MARKETING
SATISFACTION
ELEVATED NPS
SITE AGILITY
ENHANCED SEO
A MAINTAINABLE
ARCHITECTURE
Information Outcomes
Delivery
logistics
Custom MDM
integration
Real-time
marketing
Contract pricing
and availability
Social feeds
Data
Web
Mobile
Social
Inside Sales
Marketing
Touch PointsData-Centric Services User-Centric Services
Massive catalog
flexibility
Highly variable
pricing
Customer
segmentation
Inventory
visibility
Rapid
merchandising
Relevant results
despite massive
catalog
Fast load times
Personalization
at massive scale
SEO-savvy
URLs
Dynamic landing
pages
Deep Endeca
expertise for data and
user scale
Office Depot: Solution Overview

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OfficeDepot.com

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• Upgrading Page Builder to Exp. Mgr
• For midmarket & enterprise retailers
• Superior personalization = sales
• Improve UX without burdening IT
Download >> RealDecoy.com/whitepaper

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• Oracle and RealDecoy collaboration
• Leading low-cost carrier in Mexico
• 50+ aircraft serving destinations across Mexico,
Central America and the U.S.
• Innovative flying experience
• OpenWorld CON7869
Interjet: From Segments to Experiences

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Flexible whatever-you-
need engagement
FLIGHT
SCHEDULES
SEAT INVENTORY
FARES, PRICING,
PROMOTIONS
TRAVEL
PACKAGES
TRAVELER
PROFILES
DESTINATIONS &
ROUTES
REVENUE & YIELD
MANAGEMENT
SOCIAL MEDIA
INCREASED
MARGINS
CUSTOMER
LOYALTY
REVENUE
GROWTH
REVENUE
DIVERSIFICATION
ELEVATED NPS
TRAVELER
SATISFACTION
REACH
REDUCED
MARKETING
EXPENSE
Information Outcomes
Routes
Operations SQL
Real-Time
Pricing
Packages
Social Feeds
Data
Web
Mobile
Social
Frequent Flyers
Media
Touch PointsData-Centric Services User-Centric Services
Real-time
Inventory
Packaging,
bundling
Traveler
targeting
Schedule
normalization
Revenue
planning
SEO-savvy
URLs
Granular
promotions
Frequent
traveler flair
Customizable
destination pages
Dynamic landing
pages
XM, UX, ATG, Sites
Interjet: Solution Overview

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• Simple UI built to drive segment
transactions
• Limited (no) personalization
• Zero business control of the site
Interjet.com Today

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25. 25

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• Integrating Endeca with ATG
• For midmarket & enterprise retailers
• Superior personalization = sales
• Improve UX without burdening IT
Download >> RealDecoy.com/whitepaper

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Is this you?

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• Oracle & RealDecoy Collaboration
• Not Just Telecommunications
• World Class Professional Services Division
• Customer Experience Based Program Approach
• #16 on Fortune 500 List
• OpenWorld CON6474
Verizon: OEID for Demand & Capacity Management

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Verizon: Superior Decision Support
Agile BICUSTOMER
INFORMATION
SALES & FUNNEL
DATA
EMPLOYEE
STRENGTHS
CAPACITY
MANAGEMENT
QUOTE
PRODUCTION &
MAINTENANCE
CUSTOMER
EXPERIENCE
RATINGS
EMPLOYEE
DEMOGRAPHICS
FINANCIALS
RAPID TIME TO
ROI
PROACTIVE
HIRING
PRACTICES
REDUCED RISK
EXPOSURE
REDUCED COST
INCREASED
REVENUE
PROFITABILITY
CUSTOMER
SATISFACTION
EMPLOYEE
SATISFACTION
Information Outcomes
Talent Survey
SFDC
PeopleSoft
Excel
Spreadsheets
SAP
Data
Executive
Management
Resource
Managers
Sales
Managers
Human
Resources
System Analysts
Touch PointsData-Centric Services User-Centric Services
Opportunity
Management
Skills Analysis
Profitability
Analysis
Revenue
Planning
Capacity
Planning
Guided Search
Features
Holistic Decision
Support
Ad Hoc Analysis
Information
Discovery
Interactive
Charting
Oracle Endeca
Information Discovery

30. 30
Dashboard Summary

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OEID Insights > RealDecoy.com/eBook
• Join RealDecoy’s Mailing List @
www.realdecoy.com/ebook
• Fresh, relevant content on commerce
and data insight from our leadership
team
• Subscribers receive this eBook 

32. 32
• Handling Complex Retail Ecosystems with Oracle Commerce Exp. Mgr
- CON7868
• How Interjet is Using Oracle Commerce to Personalize Flying Experiences
- CON7869
• Verizon Leverages OEID for Demand & Capacity Management
- CON6474
Schedule Builder for Oracle OpenWorld 2014

33. 33
• jrichmond@realdecoy.com, 617.880.8002 x5101
• dworth@realdecoy.com, 646.657.2524 x5103
• Join RealDecoy’s mailing list @ realdecoy.com/ebook
• Follow us:
- Twitter.com/realdecoy
- LinkedIn.com/company/realdecoy
Let’s stay in touch

34. Agenda
• Endeca SIG and Presenter Introductions
• RealDecoy Content
• Questions

35. Questions?
RealDecoy
Jim Richmond
jrichmond@realdecoy.com
David Worth
dworth@realdecoy.com
Endeca SIG Contacts
Jeff Reid
jeff@realdecoy.com
Kirby Lunger
kirby.lunger@performancearchitects.com
Keep in Touch!
Endeca SIG Resources
Oracle Applications Endeca SIG
LinkedIn Group
Endeca SIG web site