Title
Endeca OAUG SIG Webinar: Valdosta State University Student Activity Analysis Using Oracle Endeca Information Discovery (OEID)
Description
This includes slides from a webinar where Valdosta State University demonstrates how they have become a trailblazer in the use of Oracle’s Endeca Information Discovery (OEID). First they developed a comprehensive look at student activities and attributes and their impact on retention and success rates, which allows them to target assistance to those that need it most. Now they are launching a similarly comprehensive view of faculty, incorporating data from their Banner GL system, Digital Measures faculty reporting system, and other information systems, with the intention of matching their interests and experiences with research grants and faculty scholarships as they become available. These slides demonstrate Valdosta’s implementation of Endeca and discuss how information discovery can benefit your organization.
The Oracle Application User Group (OAUG) Endeca Special Interest Group (SIG) was formed to allow users to share information, best practices and the use of Oracle Endeca modules, including Oracle Endeca Commerce, Oracle Endeca Information Discovery and Oracle E-Business Suite Extensions for Oracle Endeca. Through the SIG, users have access to education and training programs and may provide feedback to Oracle by recommending product enhancements and influencing future versions of the software. If you are interested in participating in the SIG, please join the membership at our web site at http://endecasig.oaug.org/ or at our LinkedIn group at http://www.linkedin.com/groups/Oracle-Applications-Endeca-SIG-5070991.
1. Endeca SIG Webinar:
Valdosta State University
Student Activity Analysis
Using Oracle Endeca
Information Discovery (OEID)
August 13, 2014
2. Details About Today’s Webinar
• Submit your questions in the Questions box on the bottom right of
your screen
• Your name and questions will not be accessible to other webinar
participants
• A copy of the presentation will be available after the webinar to
attendees
• These slides represent the work and opinions of the presenter and
OAUG makes no representations or warranties with respect to the
ideas or techniques contained in this document
3. Agenda
• Endeca SIG and Presenter Introductions
• Valdosta State Case Study
• Questions
4. Endeca SIG Focus
• The goal of the Endeca SIG is to provide information to help you enhance your
knowledge about the Endeca suite of products, such as Oracle Commerce, Oracle
Endeca Information Discovery (OEID), and Oracle E-Business Suite Extensions for
Oracle Endeca
• Why should you join OAUG and participate in the Endeca SIG? Benefits include:
– Education and Training. Access regularly-scheduled webinars from Oracle’s product teams
and Endeca customers and partners
– Networking. Connect with your peers and other leaders in the Endeca customer and partner
community both through the SIG’s social media channels as well as through attending events
such as the Endeca SIG group meetings at OAUG Collaborate and Oracle OpenWorld
– Professional Development. Apply for a volunteer role and take advantage of the opportunity to
participate in areas such as communications, recruiting or facilitating a domain area that you
might not get to work on in your “day job!”
5. Introducing Your SIG Leadership
• Today’s presenters include:
– Kirby Lunger, Co-Chair is the Chief Sales & Marketing Officer at Performance
Architects, an Oracle Platinum Partner that specializes in the EPM (Hyperion) and BI
(OBIEE, Endeca) technologies. She maintains over 18 years of experience in the
consulting, internet services, and software markets at organizations She is a frequent
presenter at industry events and writes for groups such as Association for Financial
Professionals (AFP), BeyeNetwork, ComputerWorld, Enterprise Systems, Information
Management, The National Association of College and University Business Officers
(NACUBO), NICSA, and The Data Warehousing Institute as well as local and national
Oracle events such as Oracle OpenWorld, COLLABORATE, and the Northeast Regional
Higher Education Users Group (NERHEUG).
• Other leadership roles include:
– George Somogyi, Co-Chair
– Ramesh Kumar, Endeca EBS Extensions Subcommittee Chair
– Sean Suskind, Oracle Endeca Information Discovery Subcommittee Chair
– Jeff Reid, Oracle Commerce Subcommittee Chair
6. Upcoming SIG Events
• Endeca SIG meeting at Oracle OpenWorld
– Date and time TBD
– Meeting ID = 9019
• Additional August webinar
– Oracle Human Resources Extensions for Oracle Endeca
– Tuesday, August 19th, 12:00 PM EST
– https://www1.gotomeeting.com/register/817389184
7. Introducing Today’s Presenters
• Andy Clark is the Vice President for
Enrollment, Marketing, and
Communication at Valdosta State
Insert
Photo
Here
• Brian Haugabrook is the Chief
Information Officer at Valdosta State
Insert
Photo
Here
8. Agenda
• Endeca SIG and Presenter Introductions
• Valdosta State Case Study
• Questions
9. • Located in south Georgia, Valdosta State University offers
the best of both worlds — the extensive academic,
cultural, and social opportunities of a major university and
the small classes and close personal attention found at
smaller institutions. Students are attracted to the close-knit
community where learning occurs in a supportive
environment and faculty members challenge each
student’s potential.
Valdosta State University
10. • Opened in 1913 as South Georgia State Normal College
for women
• 11,500 students currently enrolled
• Over 200 student organizations
• 2004, 2007, 2012 DII National Football Champions
• 2012 DII National Softball Champions
• 2006, 2012 DII National Men’s Tennis Champions
Valdosta State University
11. • Georgia has a goal to graduate an additional 250,000
over the next 8 years
• Over 60% of all jobs will require a certificate or degree
• Only 42% of young adults in Georgia are prepared
• Use data and analytics to identify at-risk behavior
• Implement Guided Pathways to Success initiatives
• Structured schedules
• Early intervention strategies
Complete College
America/Georgia
12. • Database 11g
• Data Integrator (ODI)
• Application Express (APEX)
• Business Intelligence Enterprise Edition (OBIEE)
• OBIEE Financial Analytics
• Endeca Information Discovery
Oracle Technology
13. • Planning: 3 months, Nov 2011 – Jan 2012
• Faculty Portal Development: 6 months, Jan 2012 – Jun 2012
• Data Warehouse
– Data Collection, nightly extracts from Banner: Sept 2011 - Current
– Infrastructure Setup, VM: 2 months, Feb 2012 – Mar 2012
– OBIEE Installation/Setup: 5 months, Mar 2012 – July 2012
• Release to Campus: August 2012
• Oracle Endeca Information Discovery POC
– Data Collection: Feb 2013 (2 weeks)
– Web Interface: March 2013 (2 weeks)
• Oracle CRM On-Demand: Fall 2014
Oracle Implementations
17. Automatic Alerts,
Triggers, and Events
• Sends notification to the student’s advisor and academic success
center
• If the student lives on campus, a wellness check is automatically
triggered through the housing office
• If the student is in an FLC, all other instructors are notified
18. • A three part process that examined:
– Quality of High School
– High School Grade Point Average (HS GPA)
– SAT Scores (ACT converted)
At-Risk Factors
19.
20. Pass Rates
3% increase
Retention Rates
2% increase
Progression Rates
5% increase
Valdosta State University: ROI First Year
At-risk Characteristics
SAT
Total
HS
GPA
High
School
First year at VSU
21. • Combine both structured and unstructured data
• Prioritize strategic goals and identify opportunities for
improvement
• Quickly find trends and patterns across numerous data
silos
• Reduce time to deployment
• Gain valuable information from big data
• Improve operational performance with fast ROI
Endeca Information Discovery
22. • Will exercising make a difference in academic success
• How does the hours spent in tutoring affect success
• Does eating breakfast daily really matter
• How does the library affect student success
• Will living on campus increase my success
• Should we promote student jobs on campus
• What combinations of academic and social data yield
the highest/lowest retention rates
How Can We Measure Engagement
23. • How can we measure the effectiveness of a class
• How can we determine the best learning models
• How does unstructured data from surveys relate to a
course, event, or university sentiment
• What combination of classroom, social, and non-
academic activities do drop outs frequently exhibit
• How can mining social media help us increase student
success
Digging Deeper with Endeca
24. Oracle Endeca Information Discovery
Understand the Complete Picture with Context from Any Source
Data Warehouse /
Business Intelligence
Banner/ODS
PeopleSoft
One Card
Blackboard
Sales Transactions
Prod
ID
W
k
CustI
D
Dat
e
Deale
r
Price
506 25 1233
10/
3
Dealer
1
$35,0
00
507 26 1545
09/
4
Dealer
2
$22,0
00
Student Record
Stud
ID
Clas
s
ID
Sec Da Inst Cours Spend Cost
12324 506 234
12/
3
1233 Class1 $300 $200
12325 507 235
12/
4
1545 Class2 $450 $900
Verbatim Text
Surveys and Evaluations
“..student heard a
rattling sound toward
left front side of room.
Had issues with
understanding
professor…”
Websites
Sports
Other HigherEd
Government Agencies
Bureau of Labor/Statistics
INSLDS/FAFSA/IFAPS
Population ages,
median income, home
values, land area,
unemployed, number
of small businesses….
“.. Valdosta State wins
another state
championship…”
“ … University of
Georgia hires a new vice
president.”
“Love Valdosta State
University. The campus is
in a great area. It is large
enough to have
everything you need, but
still small enough……..”
Social Media
Student Sentiment/Blogs/Tweets
“How do we view a
successful student?
25.
26.
27.
28.
29.
30.
31. • Student Portal v2 & Oracle CRM
– Implement Oracle CRM on Demand
– Targeted supplemental instruction materials displayed as ads
– Student employment opportunities based on financial analytics
• Oracle Endeca Information Discovery
– Combine quantitative and qualitative data
– Incorporate social media and survey data
– Enhance research and grant opportunities
Fall 2014 Implementation
32. • Measuring engagement is a strong indicator of success
• Engagement metrics MUST be included in any data
warehouse implementation
• We do not track enough unstructured data such as
surveys and event registrations
• Universities have many years of data in numerous
information systems that could be used to improve
student success. Endeca highlighted two new
initiatives for VSU within the first two hours of use
Lessons Learned
33. Agenda
• Endeca SIG and Presenter Introductions
• Valdosta State Case Study
• Questions
34. Questions?
Valdosta State Contacts
Andy Clark
atclark@valdosta.edu
Brian Haugabrook
bahaugab@valdosta.edu
Endeca SIG Contact
Kirby Lunger
kirby.lunger@performancearchitects.com
Keep in Touch!
Endeca SIG Resources
Oracle Applications Endeca SIG
LinkedIn Group
Endeca SIG web site