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Crowd-sourcing video translations for
a global network for health education
Context:
Global
Network

Policy

Social

Technical

Kathleen Ludewig Omollo
International Program Manager, Office of Enabling Technologies
University of Michigan Medical School
AVU International Conference, November 22, 2013
Download slides: http://openmi.ch/translation-avu13
Except where otherwise noted, this work is available under a Creative Commons Attribution 3.0 License.	

Copyright 2013 The Regents of the University of Michigan
Context	
  
If	
  you	
  want	
  to	
  reach	
  an	
  interna0onal	
  
audience	
  –	
  or	
  perhaps	
  even	
  na0onal	
  –	
  	
  
then	
  you	
  likely	
  need	
  to	
  consider	
  more	
  
than	
  one	
  language.	
  	
  
…But	
  how?	
  
2
Context:	
  African	
  Health	
  Open	
  
Educa0onal	
  Resources	
  (OER)	
  Network	
  
Advance	
  health	
  educa0on	
  in	
  Africa	
  by:	
  	
  
• 	
  Crea0ng	
  and	
  promo0ng	
  free,	
  openly	
  
licensed	
  teaching	
  materials	
  created	
  by	
  
Africans	
  to	
  share	
  knowledge	
  	
  
• 	
  Iden0fying	
  and	
  addressing	
  curriculum	
  gaps	
  	
  
• 	
  Bridging	
  health	
  educa0on	
  communi0es	
  
(hKp://www.oerafrica.org/healthoer)	
  	
  	
  
3
Context:	
  African	
  Health	
  OER	
  Network	
  
Partners	
  in	
  2008	
  

4

4
5

5
Context:	
  African	
  Health	
  Open	
  
Educa0onal	
  Resources	
  (OER)	
  
Challenge:	
  In	
  2012,	
  most	
  of	
  the	
  
learning	
  resources	
  were	
  only	
  in	
  English.	
  
Goal:	
  Make	
  our	
  materials	
  available	
  to	
  a	
  
wider	
  audience	
  of	
  learners	
  around	
  the	
  
world.	
  Begin	
  in	
  January	
  2013.	
  
6
Considera0ons:	
  Policy	
  
• 	
  Privacy	
  /	
  informed	
  consent	
  for	
  people	
  
included	
  in	
  learning	
  resource	
  
• 	
  Copyright:	
  
• 	
  Transla(ons	
  are	
  deriva(ve	
  works	
  and	
  
require	
  permission/license.	
  
• 	
  Resources	
  (financial	
  or	
  human)	
  	
  
• 	
  Quality	
  assurance	
  
7
Considera0ons:	
  Social	
  
•  Select	
  learning	
  resource(s)	
  with	
  mul0-­‐
cultural	
  appeal	
  	
  
•  Divide	
  learning	
  resource(s)	
  into	
  
segments	
  
•  Provide	
  source	
  language	
  
•  Iden0fy,	
  recruit	
  mul0lingual	
  talent	
  
8
Social:	
  Partners	
  

Screenshot	
  of	
  
hKps://open.umich.edu/
blog/2013/01/28/help-­‐
us-­‐translate-­‐health-­‐oer-­‐
videos/,	
  CC	
  BY	
  
Open.Michigan	
  
9
Social:	
  Partners	
  

Screenshot	
  of	
  
hKp://www.lsa.umich.edu/lrc/
resources/languagebank,	
  Fair	
  Use,	
  
©Regents	
  of	
  the	
  University	
  of	
  Michigan	
  
10
Social:	
  Partners	
  

11
Social:	
  Mo0va0ng	
  and	
  Recognizing	
  
Volunteers	
  

Screenshot	
  of	
  
hKps://open.umich.edu/
blog/2013/01/28/help-­‐
us-­‐translate-­‐health-­‐oer-­‐
videos/,	
  CC	
  BY	
  
Open.Michigan	
  
12
Social:	
  Recognizing	
  Volunteers	
  

Screenshot	
  of	
  
hKps://open.umich.edu/blog/
2013/08/22/interview-­‐with-­‐eve-­‐
nabulya-­‐luganda-­‐transla0ons-­‐for-­‐
my-­‐community/,	
  CC	
  BY	
  Eve	
  
Nabulya	
  
13
Social:	
  No0fy	
  authors,	
  others	
  	
  
of	
  transla0ons	
  

Screenshot	
  of	
  
hKp://open.umich.edu/
educa0on/med/
oernetwork/public-­‐health/
ep/disaster-­‐response/
2012/,	
  CC	
  BY	
  East	
  Africa	
  
HEALTH	
  Alliance	
  
14
Social:	
  No0fy	
  authors,	
  others	
  	
  
of	
  transla0ons	
  
Screenshot	
  of	
  	
  
hKp://open.umich.edu/
educa0on/med/
oernetwork/med/
microbiology/clinical-­‐
microbio-­‐lab/2009/
materials,	
  CC	
  BY	
  NC	
  Cary	
  
Engelberg,	
  Yaw	
  Adu-­‐
Sarkodie,	
  Charles	
  Agyei	
  
Osei	
  	
  

15
Cap0oning	
  and	
  Transla0on:	
  	
  
Technical:	
  Sign-­‐up	
  Form	
  via	
  
Translator	
  View	
  in	
  Amara.org	
  
GoogleForms	
  
•  Name	
  
•  Email	
  
•  Preferred	
  aKribu0on	
  style	
  (e.g.	
  name,	
  
0tle	
  or	
  cer0fica0on,	
  ins0tu0on)	
  
•  Language(s)	
  
•  Proficiency	
  
•  Video(s)	
  selected	
  
•  Comments	
  

16
Cap0oning	
  Translator	
  View	
  	
   	
  
Technical:	
   and	
  Transla0on:	
  
Translator	
  View	
  in	
  Amara.org	
  
in	
  YouTube.com	
  

Screenshot	
  from	
  
hKp://translate.google.com/toolkit/workbench?..,	
  Fair	
  Use	
  

17
Cap0oning	
  and	
  Transla0on:	
  	
  
Technical:	
  Translator	
  View	
  in	
  Amara.org	
  
Translator	
  View	
  in	
  Amara.org	
  

Screenshot	
  from	
  
hKp://www.amara.org/en/
videos/mgnz9QiwlRQS/info/
staining-­‐of-­‐a-­‐gram-­‐posi0ve-­‐
bacterium/,	
  Fair	
  Use	
  

18
Technical:	
  Final	
  Presenta0on	
  	
  
on	
  YouTube.com	
  

Screenshot	
  from	
  
hKp://
www.youtube.com/
watch?
v=hZ3IR_DhynU,	
  	
  
CC	
  BY	
  
19
Results	
  to	
  Date	
  
LANGUAGE
ENGLISH	
  (SOURCE)	
  
(MAINLY	
  STAFF)	
  
SPANISH	
  
(PRIORITY)	
  
PORTUGUESE	
  
(PRIORITY)	
  
JAPANESE	
  
FRENCH	
  
(PRIORITY)	
  

# VIDEOS

LANGUAGE

# VIDEOS
3	
  

SWAHILI	
  (PRIORITY)	
  

2	
  
2	
  

DANISH	
  

1	
  

CHINESE	
  (SIMPLIFIED)	
  

53	
  

GANDA	
  

ARABIC	
  

182	
  

1	
  

CHINESE	
  (TRADITIONAL)	
  

1	
  

28	
  
22	
  
14	
  

RUSSIAN	
  

7	
  

ROMANIAN	
  

5	
  

TOTAL	
  CAPTIONS	
  
BESIDES	
  ENGLISH	
  

139	
  

20
Results	
  to	
  Date	
  
#	
  LANGUAGES	
  PER	
  VIDEO	
  
OTHER	
  THAN	
  ENGLISH	
  

#	
  VIDEOS	
  	
  

6	
  

3	
  

5	
  

2	
  

4	
  

5	
  

3	
  

6	
  

2	
  

36	
  

1	
  

1	
  

TOTAL	
  VIDEOS	
  	
  
*31	
  VIDEOS	
  IN	
  ORIGINAL	
  
CAMPAIGN	
  

53	
  

#	
  VOLUNTEERS	
  PER	
   #	
  CAPTIONS	
  
COMPLETED	
  
TRANSLATION	
  
2	
  (TRANSLATOR	
  
AND	
  REVIEWER)	
  

43	
  

1	
  

96	
  

TOTAL	
  

139	
  

21
Results	
  to	
  Date	
  
AFFILIATION	
  OF	
  
VOLUNTEERS	
  

#	
  VOLUN-­‐
TEERS	
  

UNIVERSITY	
  OF	
  
MICHIGAN	
  ACTIVE	
  
MEMBER	
  OR	
  ALUMNI	
  

27	
  

EXTERNAL	
  OR	
  
UNKNOWN	
  

35	
  

#	
  CAPTIONS	
  
CONTRIBUTED	
  

#	
  VOLUN-­‐
TEERS	
  

CONTRIBUTED	
  >=1	
  
cap0on	
  

35	
  

1	
  

12	
  

MAX	
  =	
  31	
  

1	
  

MEDIAN	
  

2	
  

MEAN	
  

4.63	
  

22
Slide	
  CC	
  BY	
  Caitlin	
  Barta	
  and	
  Vibha	
  Mehta,	
  SI	
  545,	
  University	
  of	
  Michigan,	
  April	
  2013	
  
Slide	
  CC	
  BY	
  Caitlin	
  Barta	
  and	
  Vibha	
  Mehta,	
  SI	
  545,	
  University	
  of	
  Michigan,	
  April	
  2013	
  
Slide	
  CC	
  BY	
  Caitlin	
  Barta	
  and	
  Vibha	
  Mehta,	
  SI	
  545,	
  University	
  of	
  Michigan,	
  April	
  2013	
  
Conclusions	
  from	
  Michigan	
  experience	
  
Crowd-­‐sourcing	
  is	
  a	
  feasible	
  op0on	
  to	
  
translate	
  educa0onal	
  content,	
  including	
  
technical	
  topics	
  such	
  as	
  microbiology,	
  public	
  
health,	
  and	
  medicine.	
  

26
Conclusions	
  from	
  Michigan	
  experience	
  
Essen0al	
  steps	
  of	
  the	
  process:	
  
1.  Open	
  licensing	
  simplifies	
  condi0ons	
  for	
  
deriva0ve	
  works	
  and	
  of	
  aKribu0ons.	
  
2.  Partner	
  with	
  language	
  or	
  mul0cultural	
  
organiza0ons.	
  
3.  Simplify	
  the	
  sign-­‐up.	
  
4.  Use	
  reminders,	
  updates,	
  publicity,	
  and	
  
personal	
  thank	
  you	
  notes	
  as	
  mo0va0on.	
  
27
Contact	
  Info	
  
Email	
  
• 	
  open.michigan@umich.edu	
  
Links	
  
• 	
  Today’s	
  Slides:	
  hKp://openmi.ch/transla0on-­‐avu13	
  	
  
• 	
  Transla0on	
  Overview	
  and	
  Sign-­‐up:	
  
hKp://openmi.ch/transla0on-­‐overview	
  	
  
• 	
  Sign-­‐up	
  for	
  African	
  Health	
  OER	
  Network	
  NewsleKer:	
  	
  
hKp://openmi.ch/healthoernetwork-­‐newsleKer	
  	
  

28
Synthesis	
  of	
  lessons	
  from	
  panelists	
  
about	
  crowd-­‐sourcing	
  transla0ons	
  

29
Recap:	
  Lessons	
  Across	
  Panelists	
  
1.  Provide	
  cap0ons	
  in	
  source	
  language	
  	
  
2.  If	
  instruc0onal,	
  review	
  for	
  quality	
  by	
  
subject	
  maKer	
  experts	
  
3.  Design	
  workflows	
  to	
  accommodate	
  
volunteers	
  with	
  varying	
  levels	
  of	
  
0me	
  commitment,	
  windows	
  of	
  
available,	
  levels	
  of	
  subject	
  
knowledge	
  and	
  language	
  fluency.	
  

30
Recap:	
  Lessons	
  Across	
  Panelists	
  
4.  Recruit	
  volunteers	
  with	
  the	
  
necessary	
  language	
  and	
  subject	
  
maKer	
  exper0se	
  using	
  formal	
  and	
  
informal	
  social	
  networks	
  
5.  Develop	
  a	
  lexicon	
  of	
  core	
  technical	
  
terms	
  for	
  the	
  given	
  subject	
  	
  
6.  Use	
  souware	
  to	
  manage	
  parallel	
  
transla0ons	
  and	
  versioning	
  

31
Recap:	
  Lessons	
  Across	
  Panelists	
  
7.  Arrange	
  proofreading	
  	
  
8.  Review	
  formavng	
  of	
  transla0ons	
  
for	
  consistency	
  of	
  style	
  
9.  Recognize	
  or	
  reward	
  the	
  
contribu0ons	
  of	
  volunteers	
  	
  
10. Promote	
  the	
  results	
  (more	
  
volunteers,	
  more	
  learners)	
  
32
Image	
  CC	
  BY	
  woodleywonderworks	
  (Flickr)	
  
33	
  

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Crowd-sourcing video translations for a global network for health education - AVU Conference 2013

  • 1. Crowd-sourcing video translations for a global network for health education Context: Global Network Policy Social Technical Kathleen Ludewig Omollo International Program Manager, Office of Enabling Technologies University of Michigan Medical School AVU International Conference, November 22, 2013 Download slides: http://openmi.ch/translation-avu13 Except where otherwise noted, this work is available under a Creative Commons Attribution 3.0 License. Copyright 2013 The Regents of the University of Michigan
  • 2. Context   If  you  want  to  reach  an  interna0onal   audience  –  or  perhaps  even  na0onal  –     then  you  likely  need  to  consider  more   than  one  language.     …But  how?   2
  • 3. Context:  African  Health  Open   Educa0onal  Resources  (OER)  Network   Advance  health  educa0on  in  Africa  by:     •   Crea0ng  and  promo0ng  free,  openly   licensed  teaching  materials  created  by   Africans  to  share  knowledge     •   Iden0fying  and  addressing  curriculum  gaps     •   Bridging  health  educa0on  communi0es   (hKp://www.oerafrica.org/healthoer)       3
  • 4. Context:  African  Health  OER  Network   Partners  in  2008   4 4
  • 5. 5 5
  • 6. Context:  African  Health  Open   Educa0onal  Resources  (OER)   Challenge:  In  2012,  most  of  the   learning  resources  were  only  in  English.   Goal:  Make  our  materials  available  to  a   wider  audience  of  learners  around  the   world.  Begin  in  January  2013.   6
  • 7. Considera0ons:  Policy   •   Privacy  /  informed  consent  for  people   included  in  learning  resource   •   Copyright:   •   Transla(ons  are  deriva(ve  works  and   require  permission/license.   •   Resources  (financial  or  human)     •   Quality  assurance   7
  • 8. Considera0ons:  Social   •  Select  learning  resource(s)  with  mul0-­‐ cultural  appeal     •  Divide  learning  resource(s)  into   segments   •  Provide  source  language   •  Iden0fy,  recruit  mul0lingual  talent   8
  • 9. Social:  Partners   Screenshot  of   hKps://open.umich.edu/ blog/2013/01/28/help-­‐ us-­‐translate-­‐health-­‐oer-­‐ videos/,  CC  BY   Open.Michigan   9
  • 10. Social:  Partners   Screenshot  of   hKp://www.lsa.umich.edu/lrc/ resources/languagebank,  Fair  Use,   ©Regents  of  the  University  of  Michigan   10
  • 12. Social:  Mo0va0ng  and  Recognizing   Volunteers   Screenshot  of   hKps://open.umich.edu/ blog/2013/01/28/help-­‐ us-­‐translate-­‐health-­‐oer-­‐ videos/,  CC  BY   Open.Michigan   12
  • 13. Social:  Recognizing  Volunteers   Screenshot  of   hKps://open.umich.edu/blog/ 2013/08/22/interview-­‐with-­‐eve-­‐ nabulya-­‐luganda-­‐transla0ons-­‐for-­‐ my-­‐community/,  CC  BY  Eve   Nabulya   13
  • 14. Social:  No0fy  authors,  others     of  transla0ons   Screenshot  of   hKp://open.umich.edu/ educa0on/med/ oernetwork/public-­‐health/ ep/disaster-­‐response/ 2012/,  CC  BY  East  Africa   HEALTH  Alliance   14
  • 15. Social:  No0fy  authors,  others     of  transla0ons   Screenshot  of     hKp://open.umich.edu/ educa0on/med/ oernetwork/med/ microbiology/clinical-­‐ microbio-­‐lab/2009/ materials,  CC  BY  NC  Cary   Engelberg,  Yaw  Adu-­‐ Sarkodie,  Charles  Agyei   Osei     15
  • 16. Cap0oning  and  Transla0on:     Technical:  Sign-­‐up  Form  via   Translator  View  in  Amara.org   GoogleForms   •  Name   •  Email   •  Preferred  aKribu0on  style  (e.g.  name,   0tle  or  cer0fica0on,  ins0tu0on)   •  Language(s)   •  Proficiency   •  Video(s)  selected   •  Comments   16
  • 17. Cap0oning  Translator  View       Technical:   and  Transla0on:   Translator  View  in  Amara.org   in  YouTube.com   Screenshot  from   hKp://translate.google.com/toolkit/workbench?..,  Fair  Use   17
  • 18. Cap0oning  and  Transla0on:     Technical:  Translator  View  in  Amara.org   Translator  View  in  Amara.org   Screenshot  from   hKp://www.amara.org/en/ videos/mgnz9QiwlRQS/info/ staining-­‐of-­‐a-­‐gram-­‐posi0ve-­‐ bacterium/,  Fair  Use   18
  • 19. Technical:  Final  Presenta0on     on  YouTube.com   Screenshot  from   hKp:// www.youtube.com/ watch? v=hZ3IR_DhynU,     CC  BY   19
  • 20. Results  to  Date   LANGUAGE ENGLISH  (SOURCE)   (MAINLY  STAFF)   SPANISH   (PRIORITY)   PORTUGUESE   (PRIORITY)   JAPANESE   FRENCH   (PRIORITY)   # VIDEOS LANGUAGE # VIDEOS 3   SWAHILI  (PRIORITY)   2   2   DANISH   1   CHINESE  (SIMPLIFIED)   53   GANDA   ARABIC   182   1   CHINESE  (TRADITIONAL)   1   28   22   14   RUSSIAN   7   ROMANIAN   5   TOTAL  CAPTIONS   BESIDES  ENGLISH   139   20
  • 21. Results  to  Date   #  LANGUAGES  PER  VIDEO   OTHER  THAN  ENGLISH   #  VIDEOS     6   3   5   2   4   5   3   6   2   36   1   1   TOTAL  VIDEOS     *31  VIDEOS  IN  ORIGINAL   CAMPAIGN   53   #  VOLUNTEERS  PER   #  CAPTIONS   COMPLETED   TRANSLATION   2  (TRANSLATOR   AND  REVIEWER)   43   1   96   TOTAL   139   21
  • 22. Results  to  Date   AFFILIATION  OF   VOLUNTEERS   #  VOLUN-­‐ TEERS   UNIVERSITY  OF   MICHIGAN  ACTIVE   MEMBER  OR  ALUMNI   27   EXTERNAL  OR   UNKNOWN   35   #  CAPTIONS   CONTRIBUTED   #  VOLUN-­‐ TEERS   CONTRIBUTED  >=1   cap0on   35   1   12   MAX  =  31   1   MEDIAN   2   MEAN   4.63   22
  • 23. Slide  CC  BY  Caitlin  Barta  and  Vibha  Mehta,  SI  545,  University  of  Michigan,  April  2013  
  • 24. Slide  CC  BY  Caitlin  Barta  and  Vibha  Mehta,  SI  545,  University  of  Michigan,  April  2013  
  • 25. Slide  CC  BY  Caitlin  Barta  and  Vibha  Mehta,  SI  545,  University  of  Michigan,  April  2013  
  • 26. Conclusions  from  Michigan  experience   Crowd-­‐sourcing  is  a  feasible  op0on  to   translate  educa0onal  content,  including   technical  topics  such  as  microbiology,  public   health,  and  medicine.   26
  • 27. Conclusions  from  Michigan  experience   Essen0al  steps  of  the  process:   1.  Open  licensing  simplifies  condi0ons  for   deriva0ve  works  and  of  aKribu0ons.   2.  Partner  with  language  or  mul0cultural   organiza0ons.   3.  Simplify  the  sign-­‐up.   4.  Use  reminders,  updates,  publicity,  and   personal  thank  you  notes  as  mo0va0on.   27
  • 28. Contact  Info   Email   •   open.michigan@umich.edu   Links   •   Today’s  Slides:  hKp://openmi.ch/transla0on-­‐avu13     •   Transla0on  Overview  and  Sign-­‐up:   hKp://openmi.ch/transla0on-­‐overview     •   Sign-­‐up  for  African  Health  OER  Network  NewsleKer:     hKp://openmi.ch/healthoernetwork-­‐newsleKer     28
  • 29. Synthesis  of  lessons  from  panelists   about  crowd-­‐sourcing  transla0ons   29
  • 30. Recap:  Lessons  Across  Panelists   1.  Provide  cap0ons  in  source  language     2.  If  instruc0onal,  review  for  quality  by   subject  maKer  experts   3.  Design  workflows  to  accommodate   volunteers  with  varying  levels  of   0me  commitment,  windows  of   available,  levels  of  subject   knowledge  and  language  fluency.   30
  • 31. Recap:  Lessons  Across  Panelists   4.  Recruit  volunteers  with  the   necessary  language  and  subject   maKer  exper0se  using  formal  and   informal  social  networks   5.  Develop  a  lexicon  of  core  technical   terms  for  the  given  subject     6.  Use  souware  to  manage  parallel   transla0ons  and  versioning   31
  • 32. Recap:  Lessons  Across  Panelists   7.  Arrange  proofreading     8.  Review  formavng  of  transla0ons   for  consistency  of  style   9.  Recognize  or  reward  the   contribu0ons  of  volunteers     10. Promote  the  results  (more   volunteers,  more  learners)   32
  • 33. Image  CC  BY  woodleywonderworks  (Flickr)   33