1. Colonial Goes To
Market…
A Presentation by Winnie Lamb’s District
4/21/2009 Slide 1

2. Colonial Difference
How To Differentiate
& Distinguish
Colonial Life In The
Market
4/21/2009 Slide 2

3. Why Colonial Life?
1. National Recognized
Industry Leader
2. Single Source Provider
 Benefit Counselors
 Enrollment Services
 Product Underwriter
3. Commitment To Service
4. Enrollment Expertise
5. Extensive Product Portfolio
4/21/2009 Slide 3

4. National Recognition 2006
2006 Benefits Selling
Readers’ Choice Awards
Best Enrollment Company
Easiest To Do Business With
Best Supplemental Medical Plan
Honorable Mention:
Most Promising New Product
4/21/2009 Slide 4

5. National Recognition 2007
2007 Benefits Selling
Readers’ Choice Awards
Best Critical Illness Plan
Most Innovative Carrier
Best Back-office Support
Best Broker Communication
Best Whole Life Insurance Product
4/21/2009 Slide 5

6. National Recognition 2008
2008 Benefits Selling
Readers’ Choice Awards Best Disability Product
Most Innovative Carrier
At The Forefront Of The
Six Is A Perfect Number! Consumer-driven Health Market
Most Broker-friendly Carrier
Best Voluntary Life Insurance Product
Honorable Mention: Best Enrollment
Company
4/21/2009 Slide 6

7. Single Source
We Believe You Benefits
Should Not Counseling
Have To Work
Enrollment
With Two Or Options
More Different
Companies To
Insurance
Offer Voluntary Products
Benefits.
4/21/2009 Slide 7

8. Commitment To Service
• 60,000+ Employer Customers
And 2.8+ Million In-force Policies
• Robust, Efficient Service Capabilities:
Call Centers, E-services, Proactive
Claims Calls, Unique Data Services
• Satisfied Customers –14
Quarters In A Row4
4 Independent LIMRA customer satisfaction surveys, 2008
4/21/2009 Slide 8

9. Cutting Edge Enrollment
Capabilities
• Over 4,000 Benefit Counselors Nationally
• Over 31,000 Accounts Nationally
• Over 550 Accounts Over 1,000 Employees
• Any Where, Any Time Capabilities
4/21/2009 Slide 9

10. Benefit Counselors To Working Americans
Colonial believes all working Americans
deserve to understand and appreciate the
benefits available to them through the
workplace. By doing so, we enable
businesses to build a more loyal and satisfied
workplace and, ultimately, a stronger
business.
4/21/2009 Slide 10

11. Benefit Communication
• Group Meetings “Only 22% of employees at
companies that poorly
communicate the value of rich
• One-on-one Benefit Counseling benefit programs are satisfied
with the package, while 75%
• Personal Salary Illustrations of those with effective
communication of less rich
• Benefits Statements programs are happy
with their benefits.”
• Election Forms
Reprinted with permission from WorkUSA®
2004/2005: Effective Employees Drive Financial Results ©
2005 Watson Wyatt Worldwide. For more information, visit
www.watsonwyatt.com
4/21/2009 Slide 11

12. Harmony Enrollment System
Internal Cutting Edge Enrollment Capabilities
• Anytime, Anywhere Enrollment Options
• One-on-one Enrollment And Benefits Counseling
• One-on-one Call Center Option
• One-on-one Co-browsing Option
• Powered By The Harmony® System: Easy-to-use
Web-based Technology
4/21/2009 Slide 12

13. Harmony Video
4/21/2009 Slide 13

14. Extensive Portfolio Of Products
With Simplified Underwriting
Disability Accident
Life Insurance
Insurance Insurance
Limited
Supplemental
Specified
Benefit
Health
Disease
Medical Plan
Insurance
Insurance
Products have exclusions and limitations that may affect benefits payable.
Products and rates may vary by state and may not be available in all states.
4/21/2009 Slide 14
See a Colonial Life benefits representative for complete details.

15. Colonial Life
Winnie Lamb, District Manager
914 Dallas Street, Suite 1103
Houston, Texas 77002
888.302.3544
Colonial Life products are underwritten by Colonial Life & Accident
Insurance Company, for which Colonial Life is the marketing brand.
©2009 Winnie Lamb, District Manager
Colonial Life & Accident Insurance Company.
4/21/2009 Slide 15