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INTERNET TRENDS –                                       Web 2.0 Summit                                       San Francisco...
KPCB (Digital Venture + Digital Growth) 2011 InvestmentsCopyright 2011. All rights reserved.                              ...
Internet Trends      1.          Globality – We Aren’t In Kansas Anymore…      2.          Mobile – Early Innings Growth, ...
GLOBALITY –             WE AREN’T IN KANSAS             ANYMORE…Copyright 2011. All rights reserved.
Apple, Google, Amazon.com & Facebook Remain Mega-Leaders;                   Chinese (& Russian) Companies Continue to Step...
81% of Users of Top Global Internet Properties =                   Outside USA                             Top 10 Internet...
In 3 Years, China Added More Internet Users than Exist in USA…                   China / India / Nigeria / Russia / Iran =...
Social Networkers (October, 2011) Exceed Internet Users                   (December, 2006) & 70% of Them (800MM) Use Faceb...
If it Plays in Peoria…Take it to Broadway!                     Especially in Mobile / Social World…                       ...
MOBILE –         EARLY INNINGS GROWTH, STILLCopyright 2011. All rights reserved.
Breakthrough Communications Technologies / Services                                         Can Breakout Even During Break...
35% Y/Y Global Mobile 3G Subscriber Growth                    to 936MM (17% of all Mobile Subscribers), Q2:11             ...
Smartphones Surpassed Feature Phone Shipments in                                                W. Europe (Q2:10) / USA (Q...
Despite Tremendous Ramp So Far,                              Smartphone Usage Still Has Huge Upside                       ...
iPods Changed Media Industry…iPhones Ramped Even                                         Faster…iPad Growth Leaves “Siblin...
Android ‘Phone’ Adoption Has Ramped Even                                                  Faster than iPhone              ...
Two Horse Races in Smartphones & Tablets, So Far                                                                   Smartph...
Mobile Usage –                                      Big & Ramping Fast                                      % of Traffic F...
Mobile Search –                   Growing Rapidly                                       Google US Mobile Queries (Indexed)...
Mobile Advertising –                                         Ramping Quickly in all Geographies                          I...
Global Mobile App + Advertising Revenue =                                          $12B in 2011E Revenue, Up 17x in 3 Year...
‘Hierarchy of Needs’ Revisited?                              1943 – Maslow                                                ...
USER INTERFACE –             TEXT  GRAPHICAL              TOUCH / SOUND / MOVECopyright 2011. All rights reserved.
What Has One Insanely Great Designer / Entertainer /                   Leader / Businessman Wrought?     Before Steve Jobs...
Natural User Interface Revolution –                     Now in Touch / Sound / Move Era                      1980s        ...
The Next Big Thing(s)?                   Those Two Big Things on the Sides of Your Head…                                  ...
Perhaps its Time to Hear About the Ear      Sound is going to be bigger than video…      ‘Record’ is the new QWERTY.      ...
COMMERCE –     FAST / EASY / FUN / SAVINGS =     MORE IMPORTANT THAN EVER…Copyright 2011. All rights reserved.
eCommerce =                                                        Four Quarters of Accelerating Growth                   ...
eCommerce Continues to Gain Share from Offline…                                                at 8% Share of USA Commerce...
Mobile Commerce =                                         We Have Lift Off!                                               ...
Old Magazine Paradigm Finally Comes Alive =                   It’s a Bird, It’s a Plane? It’s Click & Buy (on Mobile Devic...
In a Mobile-ized / Transparent World =                    Pricing Matters A LOT!        Reasons for In-Store Purchase Aban...
Local Commerce =                    Rejuvenated by MobileCoupons + Demand                            Payments + Inventory ...
ADVERTISING –             LOOKIN’ GOOD…Copyright 2011. All rights reserved.
Media Time Spent vs. Ad Spend Still Out of Whack                                               Internet / Mobile (upside…)...
Advertising $s Follow Eyeballs –                   Ad Revenue per User = $49 in 2011E vs. $0 in 1994E                     ...
Google Paid Clicks & Cost-Per-Click Continue to Grow Rapidly;                   Mobile Helping                            ...
Time Spent on Social Networking Sites Surpassed Portals,                                                  June 2011, USA  ...
Social Networking CPMs =                   Have Begun to Punch Closer to Their Weight    Share of Total USA Online Display...
CONTENT CREATION –             CHANGED FOREVER…Copyright 2011. All rights reserved.
Content Commoditization –                    Value Shift from Creators to Aggregators• Newspapers, once the bastions of   ...
TECHNOLOGY / MOBILE     LEADERSHIP –     AMERICANS SHOULD BE PROUDCopyright 2011. All rights reserved.
We are Living Through a Once Every 10-20 Years                   Technology Evolution – The Mobile Computing Cycle…      •...
‘Made in USA’ Smartphone Operating Systems =                                          64% Share from 5% Five Years Ago    ...
Still Early-Innings Era of Smart-Phones to Smarter-Phones  • Pace of innovation in Silicon Valley may be    unprecedented....
MEGA-TREND OF 21ST           CENTURY =           EMPOWERMENT OF PEOPLE VIA           CONNECTED MOBILE DEVICESCopyright 201...
Global Information Flow -                   Real-Time + Fast + Broad                                        16 Minutes Bef...
Global Information Flow –                   Remote Locations Getting Connected             • 85% of world’s population cov...
Global Economies / People =                                       Increasingly Connected / Co-Dependent                   ...
AUTHENTIC IDENTITY –             THE GOOD / BAD / UGLY.             BUT MOSTLY GOOD?Copyright 2011. All rights reserved.
Authentic Identity – The Good / Bad / Ugly.                    But Mostly Good?           With 800MM global active Faceboo...
ECONOMY –           LOTS OF UNCERTAINTYCopyright 2011. All rights reserved.
Stock Market Volatility =                              2x Historical Average, Illustrating Uncertainty                    ...
Consumer Confidence =                                                 Well Below Historical Average, Illustrating Uncertai...
USA Corporate Capital Spending Budgets =                              Being Revised Down, Illustrating Uncertainty        ...
GDP Growth Forecasts =                    Being Revised Down, Illustrating Uncertainty                                    ...
Stock Markets = Often Leading Indicators of Economic Activity                                           Russia -33% from 5...
USA INC. –           PAY ATTENTION!Copyright 2011. All rights reserved.
America’s Revenue & Expenses as % of GDP Over 110 Years;                                               Current State = Rev...
America’s Income Statement –                     -60% Net Margin in F2010                                       USA Inc. P...
America’s Debt Level Relative to Other Countries –                     You Do the Math…                                   ...
USA Inc. @ kpcb.com / youtube.com / amazon.com                    90K+ Total Views                    14K+ YouTube Views  ...
CLOSING THOUGHTSCopyright 2011. All rights reserved.
Economy – Often darkest before dawn. At least      we know what the problems are. Now we need      the resolve to fix them...
Disclosure     The information offered in this presentation speaks to industry trends in general,     and should not be co...
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Content Commoditization – Value Shift KPCB Internet Trends 2011

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Content Commoditization – Value Shift from Creators to Aggregators• Newspapers, once the bastions of USA Total Newspaper Print + Online Revenue content creation / curation, are vs. Google USA Revenue, Q1:06 – Q2:11 experiencing 5th straight year of $16 declining revenue. Quarterly Revenue ($B)• With undifferentiated products, $12 price is competed down to marginal cost. And the marginal $8 cost for digital content is $0.• How does one create $4 differentiated content in an economically viable manner, when few want to pay for it? – For $0 insights, check out Joanne Q1:06 Q4:06 Q3:07 Q2:08 Q1:09 Q4:09 Q3:10 Q2:11 Bradford’s Web 2.0 presentation. USA Total Newspaper Print + Online RevenueSource: Demand Media. Google USA RevenueNote that Search = ~50% of USA Online Ad Revenue ($15B based on Q2 run rate) in 2011 vs. <5% in 2001;Display = 23% of Online Ad Revenue ($7B) in 2011 vs. 62% in 2001Copyright 2011. All rights reserved. 42

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