KP INTERNET TRENDS 2017 | PAGE 62
Trendyol = Apparel...
Private Label + Local Sourcing for Local Consumers (Middle East)
High Purchase Re-Engagement
Items Purchased per Shopper Continue to Rise
2014 2015 2016 2017 YTD
Private Label + Local Sourcing
Low Prices + Short Lead Times
~1K Suppliers 50km from Trendyol HQ
Fast Replenishment (7-10 days)
Private Label @ 38% of Revenue
Other Fashion Brands
Note: Average units per active shopper calculated over the course of shopper lifetime.