KPCB INTERNET TRENDS 2016 | PAGE 46
Source: CapitalIQ as of 5/31/16, Unruly Future Video Survey, July 2015. N = 3,200 internet users surveyed from the US, UK, Germany, Australia, Sweden, France, Indonesia and Japan.
Google Has Proven Effective Online Advertising Works...
Google = $75B Revenue (2015), +14% Y/Y / $510B Market Value (5/31/16)
...But Many Online (Video) Ads are Ineffective, per Unruly...
81% = Mute Video Ads
62% = Annoyed with / Put Off by Brand Forcing Pre-Roll Viewing
93% = Consider Using Ad Blocking Software
...But There are Ways Video Ads Can Work, per Unruly
3) Evoke Emotion
4) Personal / Relatable
6) Viewer Control
7) Work with Sound Off
8) Non-Interruptive Ad Format
Online Advertising Efficacy =
Still Has Long Way to Go