KPCB INTERNET TRENDS 2016 | PAGE
Potential to be Global Hub of Auto Industry Again?
Source: KPCB Green Investing Team, Reilly Brennan (Stanford), Google
Note: EU Block Exemption details per European Commission. Testing locations represent Google autonomous car testing cities.
1) Federally Provided Guidance to States to Embrace Autonomy – Multiple legislative
frameworks from individual states could impede autonomous innovation...
2) Flexibility of Regulation – Numerous approaches to solving autonomy challenge are likely to
evolve simultaneously... regulation should not impede any single innovation approach...
3) Individual Cities / States Championing Autonomy – More testing locations / forward-leaning
cities like Mountain View, CA / Austin, TX / Kirkland, WA / Metro Phoenix, AZ...
4) Comprehensive Safety Frameworks – Gov’t should have power to allow autonomous systems
that demonstrate quantifiable safety improvements over current driver-vehicle combination...
5) Leaning Forward on Sharing (Car & Ride) – Regulators should work with rather than against
sharing companies to craft policy as consumer demand illustrates need / interest in sharing...
6) Auto Cybersecurity – Connected cars face increased risk of cyber attacks...manufacturers &
suppliers should keep consumer security / privacy as a key priority...
7) Next-Generation Franchise Laws – Semi-autonomous & autonomous cars are likely to change
process of buying / servicing given ‘over the air’ nature of software downloads...USA could
consider the EU ‘Block Exemption’ as model & allow consumers to service vehicles at either
manufacturer-affiliated or independent locations
USA Could Benefit from Creating Space in the Automotive
Regulatory Framework to Foster Innovation