College student media miss an opportunity to grab more readers and more attention when they don\'t have IMC plans. This presentation helps build a basic plan to increase circulation and readership.
How to Promote and Market Your Student Newspaper or Creating a Public Relations and Marketing Strategy
1. How to Promote and Market Your Student Newspaper or Creating a Public Relations and Marketing Strategy Presented by Dr. Kay L. Colley Assistant Professor and Student Media Director Texas Wesleyan University
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3. How do you determine which of these or other choices will work for you? The Big Question:
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5. What is ROPE? R esearch O bjectives P rogramming Evaluation
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24. Feel free to contact me at: Dr. Kay L. Colley [email_address] 817-531-6525 Twitter: @kaycolley Blog: http://kaycolley.blogspot.com Website: www.kaycolley.com Student Media Director for