Using Wikis In Marketing And Media Relations

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A presentation from Best of Southwest Communicators Conference on Using Wikis for Marketing and Media Relations Efforts.

Using Wikis in Marketing and Media Relations Presented by Dr. Kay L. Colley Assistant Professor Texas Wesleyan University See this presentation at http://kaycolley.wik.is / February 28, 2009

Models of Public Relations* ,[object Object],[object Object],[object Object],[object Object],*Based on Grunig and Hunt, 1984

Frame of reference The Communication Model Sender Receiver Frame of reference Feedback Message Channel Noise Noise Noise Noise Noise Noise Feedback

Where do wikis fit? ,[object Object],[object Object]

What is a wiki? ,[object Object],[object Object],[object Object]

Wikis and social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Traits of social media ,[object Object],[object Object],[object Object],[object Object]

Advantages of social media ,[object Object],[object Object],[object Object],[object Object]

A wiki is ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some examples Motorola http://www.motoqwiki.com/index.php?title=Motorola_Q_Wiki Intel http://wikimania2006.wikimedia.org/wiki/Proceedings:JB1 T-Mobile http://wiki.sidekick.com/? t=anon IBM http://www.ibm.com/developerworks/wikis/dashboard.action

Other wiki examples Ford http://wherearethejoneses.wikidot.com/set:home BearingPoint http://mike2.openmethodology.org/wiki/MIKE2.0_Methodology Better Homes and Gardens wiki http://wiki.bhgscrapbooksetc.com/?t=anon Intuit http://www.taxalmanac.org/index.php/Main_Page

Using Wikis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When to use wikis ,[object Object],[object Object],[object Object],[object Object]

How do I know what to use? ,[object Object],[object Object],[object Object],[object Object]

How to avoid wiki pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object]

Food for thought Old thinking and old tactics die hard http://blogs.forrester.com/groundswell/2009/02/three-quarters.html http://www.prweekus.com/What-is-new-media-and-why-does-it-matter/article/127724

Questions How to reach me with questions, comments and complaints: E-mail—kcolley@txwes.edu Twitter— www.twitter.com/kaycolley Blog— www.kaycolley.blogspot.com Wiki for this presentation: http://kaycolley.wik.is/

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Using Wikis In Marketing And Media Relations

1. Using Wikis in Marketing and Media Relations Presented by Dr. Kay L. Colley Assistant Professor Texas Wesleyan University See this presentation at http://kaycolley.wik.is / February 28, 2009

3. Frame of reference The Communication Model Sender Receiver Frame of reference Feedback Message Channel Noise Noise Noise Noise Noise Noise Feedback

10. Some examples Motorola http://www.motoqwiki.com/index.php?title=Motorola_Q_Wiki Intel http://wikimania2006.wikimedia.org/wiki/Proceedings:JB1 T-Mobile http://wiki.sidekick.com/? t=anon IBM http://www.ibm.com/developerworks/wikis/dashboard.action

11. Other wiki examples Ford http://wherearethejoneses.wikidot.com/set:home BearingPoint http://mike2.openmethodology.org/wiki/MIKE2.0_Methodology Better Homes and Gardens wiki http://wiki.bhgscrapbooksetc.com/?t=anon Intuit http://www.taxalmanac.org/index.php/Main_Page

12.

13.

14.

15.

16. Food for thought Old thinking and old tactics die hard http://blogs.forrester.com/groundswell/2009/02/three-quarters.html http://www.prweekus.com/What-is-new-media-and-why-does-it-matter/article/127724

17. Questions How to reach me with questions, comments and complaints: E-mail—kcolley@txwes.edu Twitter— www.twitter.com/kaycolley Blog— www.kaycolley.blogspot.com Wiki for this presentation: http://kaycolley.wik.is/

Using Wikis In Marketing And Media Relations

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