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Mathias Klang
                    @klang67




Use and abuse of
  social media
How did we
end up here?
Cyborgs are so 1980
The augmented
human
Egyptian wood & leather prosthetic toe (ca
1069 to 664 B.C)
Portrait of Hugh de Provence (1352)
Ludicrously brief history of
                computers
hollerith
Generation 3 (1964-72)
The digital is the original
    & everything is copy
Killer apps 1995: Browser wars
Everything is miscellaneous
91 %            Access to the Internet at home
83 %            Access to broadband at home
7%              Never used a computer

Source: Sweden Statistics 2011 (*Individuals aged 16-74)
What we talk about when we talk about
                         social media
Meanwhile in
Norway
The fundamentalists: Revolution or
breakfast
revolution?
Twitter? Isn’t
   that where
everyone talks
   about what
  they had for
    breakfast?
Neo-optimists vs neo-pessimists
Social media…At its most basic sense, social media is a shift in
     how people discover, read and share news, information and
 content. It's a fusion of sociology and technology, transforming
monologues (one to many) into dialogues (many to many) and is
 the democratization of information, transforming people from
                                  content readers into publishers.
                                            (Wikipedia, May 2009)
2006
"Out of this anarchy…
what was governing
the infinite monkeys
now inputting away on
the Internet was the
law of digital
Darwinism, the survival
of the loudest and most
opinionated.”

Andrew Keen: Cult of the amateur
(2007)
“My fear is that these
       technologies are
 infantilising the brain
into the state of small
       children who are
  attracted by buzzing
      noises and bright
     lights, who have a
  small attention span
   and who live for the
              moment.”
Prof. Susan Greenfield
How we got where we are
Digitalization 
Internet 
WWW 
Fixed cost connections 
Storage Costs 
web2.0 
Devices 
Social Media 
Blogger 1999
Google 1999




               End of communications monopoly
Normalizing the abnormal
Silly? Harmful?
Players compete to find the most unusual and original location in which
   to play… Rigidity of the body must be maintained to constitute good

That’s Good planking                                          planking.
What we need to know about technology
Only technology
(spot the ethical dilemma?)
What we need to know about
social media
if you're not
   paying for
  something,
you're not the
   customer;
   you're the
product being
      sold
Social media is performance lifestyle
“You have one identity… The days of you having a
different image for your work friends or co-workers
and for the other people you know are probably
coming to an end pretty quickly… Having two identities
for yourself is an example of a lack of integrity”
  Mark Zuckerberg, 2009
Counteracting compartmentalization
Public (?)
privacy
What do the people who control what
we can do, think?
What will they let us think?
A Squirrel Dying In
Your Front Yard May
Be More Relevant To
 Your Interests Right
   Now Than People
      Dying In Africa
       Mark Zuckerberg
A business
perspective?
Up until 1970-ies:
     limited participation
& monopoly of distribution
Marshall McLuhan

We shape our tools and
thereafter they shape us.
Controlling the message.
Post 2000
McDStories
Marshall McLuhan

We shape our tools and
thereafter they shape us.
meaning
Up to 3500 books
Shop and download books in less than 60 seconds
Online
everywhere
"Laws in Japan
are Tatemae -
beautiful things -
that have no real
importance.
Important things
are neither seen
nor written
down.”
      Professor Lilian Edwards
Control in
                      digital world
       Law



   Contextual &
programmed social
       rules



   Architecture
                         Control in
                    analogue world
"A unit of cultural inheritence,
hypothesized as analogous to the
particulate gene, and as naturally
selected by virtue of its
'phenotypic' consequencies on its
own survival and replication in the
cultural environment".
 Richard Dawkins
(The Selfish Gene 1976)
UC Davis November 18, 2011
What does this mean to business?
Change!
Sociotechnical change (rip Eugene Polley)
Monotask queuing
Not knowing
Waiting by THE phone
Only 30 kg
Limitless
303 grams
User generated content
Tipping business models



Blogs… & media
Flickr… & photographer
Wikipedia… Britannica?
Tripadvisor…
Creating policies, ignoring reality
“personlig inte privat”
The futures of social technology
personalization
Walled gardens
life as a digital dairy cow
New dependencies (tics, not addiction)
So…, closing thoughts…
Don’t forget the squirrels
Policy is
not enough
In a network: silence is
acquiescence
Think before
you update.
THANKS!
Mathias Klang
     klang@ituniv.se or @klang67
           www.digital-rights.net

Image & licensing info in the notes
                  section of slides.
    Images at www.flickr.com (or
               specifically stated).

                This ppt licensed:
     Creative Commons BY-NC-SA

         Download presentation
        www.slideshare.net/klang

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Use & Abuse of Social Media

Editor's Notes

  1. Filming Sky? By Das Fotoimaginarium cc by
  2. iPhone paparazzi photographs Amy's iPhone candle wish By SanFranAnnie cc by sa
  3. Empty Eyes By Thomas Hawk cc by nc
  4. Texting robot By scragz cc by
  5. Guachala By jrubinic cc by
  6. Image not Licensed under Creative Commons
  7. Detail of a portrait of Hugh de Provence, painted by Tomaso da Modena in 1352 Image not Licensed under Creative Commons
  8. Written in Gold by Anonymous Account cc by Holleriths tabuleringsmaskin användes vid den amerikanska folkräkningen 1890, den förra (1880) tog 8 år att beräkna och man antog att 1890:s skulle ta 13 år. Använde hålkort. Och 1890:s folkräkning tog med Holleriths maskin bara 18 månader att genomföra. Användes av försäkringsbolag mm. Till redovisning. Holleriths företag var ett av urspungen till IBM.
  9. This image is (c) by Musée de l'Informatique http://www.flickr.com/photos/museeinformatique/3784821545/
  10. Hypertext in the wild - Tim Berners-Lee (1990/91) WWW an open standard
  11. anti botox brigade by emdot anti botox brigade from emdot cc by
  12. The Items Maczter Carries v2.0 By maczter cc by
  13. Sailing by Steve-h cc by sa Webben fick sitt stora genomslag år 1995. Det året hade 2% av den svenska befolkningen tillgång till internet, år 2000 hade den siffran ökat till 50%, och idag är vi uppe i över 88% .
  14. communication age by Dom Dada cc by nc nd
  15. Faroe _ sheep from polandeze cc by nc
  16. old man grumbling ... by * hiro008 cc by nc sa
  17. He's Givin' Me The Evil Eye from Sister72 cc by
  18. helli.(sh).ell ` ๑ ´ by Hadi Fooladi cc by nc sa
  19. Hello Kitty Darth Vader from JD Hancock cc by http://www.dailymail.co.uk/news/article-1153583/Social-websites-harm-childrens-brains-Chilling-warning-parents-neuroscientist.html#ixzz1oVGbCJOE
  20. The mythical seagull out of balance by fisserman cc by nc sa
  21. An Apple in the dark 2 by Nelson Biagio Jr cc by nc sa
  22. 2001 Wikipedia, Tripadvisor 2002 Linkedin 2003 Pirate Bay, MySpace, Second Life, Wordfeud 2004 Facebook, digg 2005 Youtube 2006 Twitter, Spotify, Slideshare 2007 iPhone 2009 Klout, Farmville, Quora, Foursquare, Kickstarter 2010 Wordfeud, Instagram 2011 Google+
  23. #planking By ND Strupler cc by CROPPED.jpg Planking (or the Lying Down Game ) is an activity consisting of lying face down in an unusual or incongruous location. Both hands must touch the sides of the body and having a photograph of the participant taken and posted on the Internet is an integral part of the game. [1] Players compete to find the most unusual and original location in which to play. [1] The term planking refers to mimicking a wooden plank . Rigidity of the body must be maintained to constitute good planking. (Wikipedia http://en.wikipedia.org/wiki/Planking_%28fad%29)
  24. #planking in the city By ND Strupler CROPPED.jpg
  25. The Open Web- Identity is the... from Matthew Burpee cc by nc sa
  26. image from Yumiko Hayakawa essay Public Benches Turn ‘ Anti-Homeless ’ (also recommend Design with Intent ) Source http://architectures.danlockton.co.uk/2006/10/05/anti-homeless-benches-in-tokyo/
  27. By guillermo.d cc by nc nd
  28. Laocoön by Giulio Menna cc by
  29. thumbnail By istolethetv cc by
  30. Mask from Lady Vic cc by nc “ radical transparency. ” In short, Kirkpatrick argues that Zuckerberg believes that people will be better off if they make themselves transparent. Not only that, society will be better off. (We ’ ll ignore the fact that Facebook ’ s purse strings may be better off too.) My encounters with Zuckerberg lead me to believe that he genuinely believes this, he genuinely believes that society will be better off if people make themselves transparent.
  31. blue wall by Kevin Steele cc by nc
  32. A really really bad day from TheeErin cc by sa
  33. http://www.guardian.co.uk/technology/2010/jan/11/facebook-privacy
  34. goldfish from a_trotskyite cc by nc sa
  35. Funny Lass from Tomi Tapio cc by
  36. The King from fueg0 cc by
  37. Wallpaper from Nod Young cc by nc sa
  38. Walk the Line... from 85mm.ch cc by
  39. 11-23-17 from code poet cc by nc sa
  40. Tin Tin's Rocket by Johnny Vulkan cc by nc sa
  41. Torsdag 3 februari
  42. http://www.forbes.com/sites/susanadams/2013/02/01/dont-fire-an-employee-and-leave-them-in-charge-of-the-corporate-twitter-account/
  43. Walk the Line... from 85mm.ch cc by
  44. Screenshot from Apple Store 2011 – image not Creative Commons licensed.
  45. Image from Amazon website. Not Creative Commons licensed.
  46. Resplendent Face of Mooki by Chuckumentary cc by nc sa Sharing Lasers on the moon
  47. Came hame háááá! from R'eyes cc by
  48. Colombia, the only risk is wanting to stay by Flowery *L*u*z*a* cc by
  49. Evolution - The Ride from kevindooley cc by
  50. Sockets 2 By skuds cc by sa
  51. Queue By Lars Plougmann cc by sa
  52. 032/365- Not long now. By benjaminasmith cc by sa
  53. Telephone By HowardLake cc by sa
  54. Conquerors from Gabo Morales cc by sa
  55. Cimate Change 2009 from Swamibu cc by nc
  56. knowledge and the firewall from wonderwebby cc by nc sa
  57. Superman in North Dakota from Fonzie's cousin cc by nc sa
  58. Banksy in Boston- F̶O̶L̶L̶O̶W̶ ̶Y̶O̶U̶R̶ ̶D̶R̶E̶A̶M̶S̶ CANCELLED, Essex St, Chinatown, Boston from Chris Devers cc by nc nd
  59. Facebook Is The Opium Of The People from tacoekkel cc by sa
  60. Bad Bart Rising from Cayusa cc by nc
  61. Wordfeud By eldh cc by
  62. Why do you do this every day? from edmittance cc by nc sa
  63. Funny Lass from Tomi Tapio cc by
  64. Doll face from Stewart cc by
  65. Jewish Museum - Fallen Leaves (particular) by DanteAlighieri cc by nc sa
  66. Rough days from bayat cc by nc sa
  67. Eyes ! (Youth from Antikythera!) by agelakis cc by nc sa