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Consumer and Business Buyer Behavior Chapter 5
Road Map: Previewing the Concepts ,[object Object],[object Object],[object Object]
[object Object],[object Object],Road Map: Previewing the Concepts
Consumer Buying Behavior ,[object Object],[object Object],[object Object],[object Object]
Culture ,[object Object],[object Object],[object Object]
Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Culture
Social Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Factors ,[object Object],[object Object],[object Object]
Personal Factors ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personality & Self-Concept ,[object Object],[object Object],[object Object]
Maslow’s Hierarchy of Needs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Perception ,[object Object],[object Object],[object Object],[object Object],[object Object]
Learning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Beliefs & Attitudes ,[object Object],[object Object]
Buying Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sources of Information ,[object Object],[object Object],[object Object],[object Object]
Buying Decision Process ,[object Object],[object Object],[object Object]
Buying Decision Process ,[object Object],[object Object],[object Object],[object Object]
Buying Decision Process ,[object Object]
Stages in the Adoption Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Adopter Categories ,[object Object],[object Object],[object Object],[object Object],[object Object]
Influence of Product Characteristics on Rate of Adoption ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Markets & Business Buyer Behavior ,[object Object],[object Object]
Business Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Decisions and the Decision Process ,[object Object],[object Object],[object Object]
Types of Buying Situations ,[object Object],[object Object],[object Object]
Participants in the Business Buying Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Influences on Business Buyer Behavior ,[object Object],[object Object],[object Object],[object Object]
The Business Buying Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
e-Procurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rest Stop: Reviewing the Concepts ,[object Object],[object Object],[object Object]
Rest Stop: Reviewing the Concepts ,[object Object],[object Object]

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Managing Pofitable

  • 1. Consumer and Business Buyer Behavior Chapter 5
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