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Message & Media: Marketing Your Small Community-Based Nonprofit Presented by Kivi Leroux Miller for the United Way Agencies of Davidson County, North Carolina
This is Me
…  and So is This
Enough Me, How About You? ,[object Object],[object Object],[object Object],Flickr: Zen
Running a Nonprofit is Hard So is Finding Funding and Supporters
So What Can You Do About It?
Focus on  . . . . ,[object Object],[object Object],Flickr: Eszter
Your Message: What You Say  ,[object Object],[object Object],[object Object],Flickr: Zoomar
Match Game – Who Said This? ,[object Object],[object Object],[object Object]
Match Game – Who Said This? ,[object Object],[object Object],[object Object]
Who Are These Groups? ,[object Object],[object Object],[object Object]
Who Are These Groups? ,[object Object],[object Object],[object Object],MISSION STATEMENT LANGUAGE  NORMAL PEOPLE DON’T UNDERSTAND
1. What Does Your Nonprofit Do? ,[object Object],[object Object],[object Object],[object Object]
2.  Three Most Important Things ,[object Object],Flickr: downing.amanda
2.  Three Most Important Things ,[object Object]
3. Your Best Stories ,[object Object],[object Object]
Act I: ,[object Object]
Act II: ,[object Object]
Act III: ,[object Object]
So Who Is This Guy in  Your Nonprofit’s Best Stories?
Your Message is Right if . . . ,[object Object]
So You Have Your Messages ,[object Object],Flickr: mandj98
Your Media: How You Say It ,[object Object],[object Object],[object Object]
1. Giving is Always Personal . . .  Let me out of here!
. . . So Get Personal When Asking! ,[object Object],T-shirt  from zazzle.com
2. Feed Your Biggest Fans Flickr: brendio You rock!  Let us  help you!
Give SWAG to Spread the Word ,[object Object],[object Object],[object Object],Flickr: omar chatriwala
Let People Raise $ and Friends for You
You Are Already Online Whether You Know It or Not!
Nonprofits Are Also Here
3. Build Your Lists and Use Them! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flickr: fuzzyjay
What a Real Marketing Genius Says You Should Do . . . ,[object Object]
What Do You Get Out of It? Flickr: shira golding
Do Not Fear Failure. Instead . . . ,[object Object],Flickr: hoyasmeg
Want More? Try the Webinars ,[object Object],[object Object],[object Object],[object Object]
You’ll find a copy of this presentation  and additional resources at NonprofitMarketingGuide.com/davidson

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