Tim Ash, CEO at SiteTuners
The Seven Deadly Sins of Landing Page Design

@tim_ash #KISSwebinar Join us on
Twi er

Presenter Tim Ash CEO at
SiteTuners @tim_ash Tim Ash is author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. Over the past 15 years, Tim has helped hundreds of US and international brands improve their web-based initiatives, including Canon, Google, Facebook, Nestle, Verizon Wireless, Texas Instruments, Cisco, and Coach. Tim is a highly-regarded keynote and conference presenter, and the chairperson of Conversion Conference. He has published hundreds of articles and is the host of the Landing Page Optimization podcast on WebmasterRadio.fm.

About SiteTuners • San Diego
based conversion rate optimization agency • Large and small company clients worldwide Practice areas: • Conversion-focused website blueprints (full redesigns & quick faceli s) • Landing page test plans & testing strategy development • Internal optimization team mentoring & training

WATCH THIS WEBINAR RECORDING NOW

Ignore your lading pages at
great peril at your bo om line

You are ignorant and blind

Your baby is ugly

How you see your web
marketing…

…your visitors’ view

The seven deadly sins of
landing page design

Unclear call to action
1

Sandal World landing page What
are you supposed to do here?

What is the desired CTA
on this PPC landing page?

Before& A"er% Show the customer
what you want them to do

Before& A"er% Create a clear
focus

Too Many Choices
2

146 clickable links!

Get them closer to the
goal…

LOG IN WITH GOOGLE Start
Your Free KISSmetrics Trial

Asking For Too Much Information
3

Get them closer to the
goal… Before& A"er% +%51%%%+%$48,000,000%

Before& A"er% +%17%% What’s the
minimum information you need?

Do you really need all
this information?

Too Much Text
4

Would you read all this?

Even for a very technical
product, this is too much

Not Keeping Your
Promises
5

The promise of expert reviews

…but you have to join
first

Visual Distractions
6

Too much color and too
many things

Banners that move and cover
text

Lack of Trust
7

Unhelpful risk reducers

Helpful risk reducers

Would you buy a grand
piano from this site?

Example: Too many trust indicators
+"58%"

Example: Optimized trust indicators
+"40%"

Unclear call-to-action Too many choices
Asking for too much information Too much text Not keeping your promises Visual distractions Lack of trust Seven Deadly Sins Recap 4 5 6 7 3 2 1

Multiple Sins Case Study: CREDO
Mobile

Find the sins

The optimized version

Focus areas on the original
version

Focus areas on the optimized
version

+84%
conversions
A er optimization

Take off the rose-colored glasses

Get to work

THANK YOU Tim Ash CEO
at SiteTuners