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Tim Ash, CEO at SiteTuners
The Seven Deadly Sins of
Landing Page Design
@tim_ash #KISSwebinar
Join us on Twi er
Presenter
Tim Ash
CEO at SiteTuners


@tim_ash
Tim Ash is author of the bestselling book Landing Page
Optimization, and CEO of SiteTuners.
Over the past 15 years, Tim has helped hundreds of US and
international brands improve their web-based initiatives,
including Canon, Google, Facebook, Nestle, Verizon Wireless,
Texas Instruments, Cisco, and Coach.
Tim is a highly-regarded keynote and conference presenter,
and the chairperson of Conversion Conference. He has
published hundreds of articles and is the host of the Landing
Page Optimization podcast on WebmasterRadio.fm.
About SiteTuners
• San Diego based conversion rate optimization agency
• Large and small company clients worldwide
Practice areas:
• Conversion-focused website blueprints (full redesigns & quick
faceli s)
• Landing page test plans & testing strategy development
• Internal optimization team mentoring & training
WATCH THIS WEBINAR RECORDING NOW
Ignore your lading pages at great peril at your
bo om line
You are ignorant and blind
Your baby is ugly
How you see your web marketing…
…your visitors’ view
The seven deadly sins of landing page design
Unclear call to action
1
Sandal World landing page
What are you supposed to do here?
What is the desired CTA on this PPC landing page?
Before& A"er%
Show the customer what you want them to do
Before& A"er%
Create a clear focus
Too Many Choices
2
146 clickable links!
Get them closer to the goal…
LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trial
Asking For Too Much
Information
3
Get them closer to the goal…
Before& A"er%
+%51%%%+%$48,000,000%
Before& A"er%
+%17%%
What’s the minimum information you need?
Do you really need all this information?
Too Much Text
4
Would you read all this?
Even for a very technical product, this is too much
Not Keeping Your
Promises
5
The promise of expert reviews
…but you have to join first
Visual Distractions
6
Too much color and too many things
Banners that move and cover text
Lack of Trust
7
Unhelpful risk reducers
Helpful risk reducers
Would you buy a grand piano from this site?
Example: Too many trust indicators
+"58%"
Example: Optimized trust indicators
+"40%"
Unclear call-to-action
Too many choices
Asking for too much information
Too much text
Not keeping your promises
Visual distractions
Lack of trust
Seven Deadly Sins Recap
4
5
6
7
3
2
1
Multiple Sins Case Study:
CREDO Mobile
Find the sins
The optimized version
Focus areas on the original version
Focus areas on the optimized version
+84%
conversions
A er optimization
Take off the rose-colored glasses
Get to work
THANK YOU
Tim Ash
CEO at SiteTuners

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The Seven Deadly Sins of Landing Page Design