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Optimizing Your Content
Marketing and Blog for
Conversions
DAN MCGAW
@Kissmetrics
#KissWebinar
@ThueLMadsen
Thue is the Kissmetrics Webinar Wizard and Marketing
Ops Manager. Before joining forces with Kissmetrics, he
was a Lyft dr...
@EffinAmazing
#KissWebinar
@DanielMcgaw
1 Fairy Tales and Facts
Keyword Planner is Your Friend
Create Blog Topics
Select a Topic
Hack Your Ability to Rank
2 How t...
Fairy Tales and Facts
1
FAIRY TALE:
CONTENT MARKETING IS EASY
01
FAIRY TALE:
CONTENT MARKETING IS EASY
FACT:
IT IS THE HARDEST AND MOST
EXPENSIVE MARKETING CHANNEL
01
FAIRY TALE:
CONTENT DRIVES TRAFFIC
QUICKLY
02
FAIRY TALE:
CONTENT DRIVES TRAFFIC
QUICKLY
FACT:
CONTENT TAKES MONTHS TO
DRIVE TRAFFIC
02
FAIRY TALE:
CONTENT IS AN ART AND RELIES
ON GUT INSTINCT
03
FAIRY TALE:
CONTENT IS AN ART AND RELIES
ON GUT INSTINCT
FACT:
SUCCESSFUL CONTENT IS DATA
DRIVEN AND SEMANTIC KEYWORD
RIDD...
How to Get Data Driven
WITH YOUR CONTENT MARKETING
2
KEYWORD PLANNER IS YOUR FRIEND
KEYWORD PLANNER IS YOUR FRIEND
• Enter words around your
company or service
KEYWORD PLANNER IS YOUR FRIEND
• Enter words around your
company or service
• Enter words around your
competitors or enemi...
KEYWORD PLANNER IS YOUR FRIEND
• Enter words around your
company or service
• Enter words around your
competitors or enemi...
KEYWORD PLANNER IS YOUR FRIEND
• Enter words around your
company or service
• Enter words around your
competitors or enemi...
FIND WORDS THAT HAVE VOLUME
FIND WORDS THAT HAVE VOLUME
TWEET OF THE DAY
If no one is looking for your
content, then no one will read
your content.
@NEILPATEL
@Kissmetrics @Effin...
GET KEYWORD IDEAS
USE THESE IDEAS TO CREATE BLOG TOPICS
JUST DON’T USE THE TYPOS
GOOGLE ‘HOW TO’ + ‘KEYWORD’ IN INCOGNITO
PREDICTIVE SEARCH YOUR TOPICS
PREDICTIVE SEARCH YOUR TOPICS
PREDICTIVE SEARCH YOUR TOPICS
SELECT A TOPIC BASED ON YOUR SEARCH
SELECT A TOPIC BASED ON YOUR SEARCH
• Read the top 3 most recent posts
SELECT A TOPIC BASED ON YOUR SEARCH
• Read the top 3 most recent posts
• Write 3 things that suck about
each of them
SELECT A TOPIC BASED ON YOUR SEARCH
• Read the top 3 most recent posts
• Write 3 things that suck about
each of them
• Thi...
SELECT A TOPIC BASED ON YOUR SEARCH
• Read the top 3 most recent posts
• Write 3 things that suck about
each of them
• Thi...
SELECT A TOPIC BASED ON YOUR SEARCH
• Read the top 3 most recent posts
• Write 3 things that suck about
each of them
• Thi...
SELECT A TOPIC BASED ON YOUR SEARCH
• Read the top 3 most recent posts
• Write 3 things that suck about
each of them
• Thi...
TWEET OF THE DAY
Google loves great content, but
it ranks content it can find no
matter how people search for it.
@NEILPAT...
Content Marketing is Worthless
if it Doesn’t Move the Needle
CASE STUDY
3
AGENCY
CLIENT
Grow traffic, generate
leads, and increase
revenue . . .
Improve Current Process
and Content
CASE STUDY: STEP ONE
3.1
BLOG
ITALIAN WAS FIRST LANGUAGE
OUR COPYWRITER FIXED THAT
Redevelop Content Strategy
to Attract New Customers
CASE STUDY: STEP TWO
3.2
CHUPAMOBILE
Flappy Bird The Flappy Miley Clone
“Flappy bird ruined everything.”
Paolo de Santis
Founder, Chupamobile
App re-skinners were
ruining the site and causing
havoc in the app store
APPRENEURS
• Want to build a business
or an app
• Do not have development
experience
• Development shops are
expensive
• F...
CONDUCT KEYWORD AND SEARCH RESEARCH
BLOG TOPICS
• Hiring a mobile dev
• Teach people how to
launch apps
• How to make money from
apps
• Build apps with no code
MATCH BLOG POSTS TO EBOOK DOWNLOAD CONTENT
BUILD LANDING PAGES
LOTS OF THEM
MAKE IT EASY TO BECOME A LEAD
• CTA on bottom of blog
posts
MAKE IT EASY TO BECOME A LEAD
• CTA on bottom of blog
posts
• CTA on sidebar
MAKE IT EASY TO BECOME A LEAD
• CTA on bottom of blog posts
• CTA on sidebar
• Exit intent pop-up
CREATE CONTENT CALENDAR
Launch Posts and Distribute
Like a Mofo
CASE STUDY: STEP THREE
3.3
DISTRIBUTION PROCESS FOR EVERY POST
NETWORK AND LINK
BUILD AN OUTREACH LIST
LINKEDIN IS AMAZING
AGGREGATORS HELP!
TWEET OF THE DAY
If content gets published on the
internet with no one around to
read it, does it still get found?
@NEILPA...
19% INCREASE IN ORGANIC IN 3 MONTHS
696 LEADS IN 3 MONTHS
44% CONVERSION RATE
Has Leads, Will Nurture
3.4
NURTURE LEADS TO CREATE CUSTOMERS
NURTURE LEADS TO CREATE CUSTOMERS
• Downloaded guide
NURTURE LEADS TO CREATE CUSTOMERS
• Downloaded guide
• Introduction to Chupa email
NURTURE LEADS TO CREATE CUSTOMERS
• Downloaded guide
• Introduction to Chupa email
• How it works email
NURTURE LEADS TO CREATE CUSTOMERS
• Downloaded guide
• Introduction to Chupa email
• How it works email
• Chupa success st...
TWEET OF THE DAY
Growth hacking isn’t one tactic;
it is how you string tactics
together and automate them.
That’s how you ...
DAN MCGAW
Founder and CEO, Effin Amazing
@DanielMcgaw
dan@effinamazing.com
THUE MADSEN
Marketing Operations Manager, Kissm...
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Optimizing Your Content Marketing and Blog for Conversions Slide 1 Optimizing Your Content Marketing and Blog for Conversions Slide 2 Optimizing Your Content Marketing and Blog for Conversions Slide 3 Optimizing Your Content Marketing and Blog for Conversions Slide 4 Optimizing Your Content Marketing and Blog for Conversions Slide 5 Optimizing Your Content Marketing and Blog for Conversions Slide 6 Optimizing Your Content Marketing and Blog for Conversions Slide 7 Optimizing Your Content Marketing and Blog for Conversions Slide 8 Optimizing Your Content Marketing and Blog for Conversions Slide 9 Optimizing Your Content Marketing and Blog for Conversions Slide 10 Optimizing Your Content Marketing and Blog for Conversions Slide 11 Optimizing Your Content Marketing and Blog for Conversions Slide 12 Optimizing Your Content Marketing and Blog for Conversions Slide 13 Optimizing Your Content Marketing and Blog for Conversions Slide 14 Optimizing Your Content Marketing and Blog for Conversions Slide 15 Optimizing Your Content Marketing and Blog for Conversions Slide 16 Optimizing Your Content Marketing and Blog for Conversions Slide 17 Optimizing Your Content Marketing and Blog for Conversions Slide 18 Optimizing Your Content Marketing and Blog for Conversions Slide 19 Optimizing Your Content Marketing and Blog for Conversions Slide 20 Optimizing Your Content Marketing and Blog for Conversions Slide 21 Optimizing Your Content Marketing and Blog for Conversions Slide 22 Optimizing Your Content Marketing and Blog for Conversions Slide 23 Optimizing Your Content Marketing and Blog for Conversions Slide 24 Optimizing Your Content Marketing and Blog for Conversions Slide 25 Optimizing Your Content Marketing and Blog for Conversions Slide 26 Optimizing Your Content Marketing and Blog for Conversions Slide 27 Optimizing Your Content Marketing and Blog for Conversions Slide 28 Optimizing Your Content Marketing and Blog for Conversions Slide 29 Optimizing Your Content Marketing and Blog for Conversions Slide 30 Optimizing Your Content Marketing and Blog for Conversions Slide 31 Optimizing Your Content Marketing and Blog for Conversions Slide 32 Optimizing Your Content Marketing and Blog for Conversions Slide 33 Optimizing Your Content Marketing and Blog for Conversions Slide 34 Optimizing Your Content Marketing and Blog for Conversions Slide 35 Optimizing Your Content Marketing and Blog for Conversions Slide 36 Optimizing Your Content Marketing and Blog for Conversions Slide 37 Optimizing Your Content Marketing and Blog for Conversions Slide 38 Optimizing Your Content Marketing and Blog for Conversions Slide 39 Optimizing Your Content Marketing and Blog for Conversions Slide 40 Optimizing Your Content Marketing and Blog for Conversions Slide 41 Optimizing Your Content Marketing and Blog for Conversions Slide 42 Optimizing Your Content Marketing and Blog for Conversions Slide 43 Optimizing Your Content Marketing and Blog for Conversions Slide 44 Optimizing Your Content Marketing and Blog for Conversions Slide 45 Optimizing Your Content Marketing and Blog for Conversions Slide 46 Optimizing Your Content Marketing and Blog for Conversions Slide 47 Optimizing Your Content Marketing and Blog for Conversions Slide 48 Optimizing Your Content Marketing and Blog for Conversions Slide 49 Optimizing Your Content Marketing and Blog for Conversions Slide 50 Optimizing Your Content Marketing and Blog for Conversions Slide 51 Optimizing Your Content Marketing and Blog for Conversions Slide 52 Optimizing Your Content Marketing and Blog for Conversions Slide 53 Optimizing Your Content Marketing and Blog for Conversions Slide 54 Optimizing Your Content Marketing and Blog for Conversions Slide 55 Optimizing Your Content Marketing and Blog for Conversions Slide 56 Optimizing Your Content Marketing and Blog for Conversions Slide 57 Optimizing Your Content Marketing and Blog for Conversions Slide 58 Optimizing Your Content Marketing and Blog for Conversions Slide 59 Optimizing Your Content Marketing and Blog for Conversions Slide 60 Optimizing Your Content Marketing and Blog for Conversions Slide 61 Optimizing Your Content Marketing and Blog for Conversions Slide 62 Optimizing Your Content Marketing and Blog for Conversions Slide 63 Optimizing Your Content Marketing and Blog for Conversions Slide 64 Optimizing Your Content Marketing and Blog for Conversions Slide 65 Optimizing Your Content Marketing and Blog for Conversions Slide 66 Optimizing Your Content Marketing and Blog for Conversions Slide 67 Optimizing Your Content Marketing and Blog for Conversions Slide 68 Optimizing Your Content Marketing and Blog for Conversions Slide 69 Optimizing Your Content Marketing and Blog for Conversions Slide 70 Optimizing Your Content Marketing and Blog for Conversions Slide 71 Optimizing Your Content Marketing and Blog for Conversions Slide 72 Optimizing Your Content Marketing and Blog for Conversions Slide 73 Optimizing Your Content Marketing and Blog for Conversions Slide 74 Optimizing Your Content Marketing and Blog for Conversions Slide 75
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Optimizing Your Content Marketing and Blog for Conversions

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FAIRY TALE: CONTENT IS AN ART AND RELIES ON GUT INSTINCT FACT: SUCCESSFUL CONTENT IS DATA DRIVEN AND SEMANTIC KEYWORD RIDDEN 03
How to Get Data Driven WITH YOUR CONTENT MARKETING
KEYWORD PLANNER IS YOUR FRIEND • Enter words around your company or service • Enter words around your competitors or enemies • Don’t be afraid of two or three word phrases • Find Search Volume
FIND WORDS THAT HAVE VOLUME
TWEET OF THE DAY If no one is looking for your content, then no one will read your content.
GET KEYWORD IDEAS
USE THESE IDEAS TO CREATE BLOG TOPICS
JUST DON’T USE THE TYPOS
GOOGLE ‘HOW TO’ + ‘KEYWORD’ IN INCOGNITO
PREDICTIVE SEARCH YOUR TOPICS
SELECT A TOPIC BASED ON YOUR SEARCH • Read the top 3 most recent posts • Write 3 things that suck about each of them
SELECT A TOPIC BASED ON YOUR SEARCH • Read the top 3 most recent posts • Write 3 things that suck about each of them • Think of 3 ways to make your post better • Make it 10X better than those posts • Use the keywords and semantics from earlier • Distribute it like crazy!
TWEET OF THE DAY Google loves great content, but it ranks content it can find no matter how people search for it.
Content Marketing is Worthless if it Doesn’t Move the Needle
AGENCY
CLIENT
Grow traffic, generate leads, and increase revenue . . .
Improve Current Process and Content
BLOG
ITALIAN WAS FIRST LANGUAGE
OUR COPYWRITER FIXED THAT
Redevelop Content Strategy to Attract New Customers
CHUPAMOBILE Flappy Bird The Flappy Miley Clone “Flappy bird ruined everything.” Paolo de Santis Founder, Chupamobile
App re-skinners were ruining the site and causing havoc in the app store
APPRENEURS • Want to build a business or an app • Do not have development experience • Development shops are expensive • Freelance Mobile Devs are flaky
CONDUCT KEYWORD AND SEARCH RESEARCH
BLOG TOPICS • Hiring a mobile dev • Teach people how to launch apps • How to make money from apps • Build apps with no code
MATCH BLOG POSTS TO EBOOK DOWNLOAD CONTENT
BUILD LANDING PAGES
LOTS OF THEM
MAKE IT EASY TO BECOME A LEAD • CTA on bottom of blog posts • CTA on sidebar • Exit intent pop-up
CREATE CONTENT CALENDAR
Launch Posts and Distribute Like a Mofo
DISTRIBUTION PROCESS FOR EVERY POST
NETWORK AND LINK
BUILD AN OUTREACH LIST
LINKEDIN IS AMAZING
AGGREGATORS HELP!
TWEET OF THE DAY If content gets published on the internet with no one around to read it, does it still get found19% INCREASE IN ORGANIC IN 3 MONTHS
696 LEADS IN 3 MONTHS
44% CONVERSION RATE
Has Leads, Will Nurture 3.4
NURTURE LEADS TO CREATE CUSTOMERS • Downloaded guide • Introduction to Chupa email • How it works email • Chupa success story email
TWEET OF THE DAY Growth hacking isn’t one tactic; it is how you string tactics together and automate them. That’s how you create growth!

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Optimizing Your Content Marketing and Blog for Conversions

  1. Optimizing Your Content Marketing and Blog for Conversions DAN MCGAW
  2. @Kissmetrics #KissWebinar @ThueLMadsen
  3. Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a KISSmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Dan, one of the original growth-hackers, has lead the teams at Code School and Kissmetrics to create massive growth. He previously founded the companies Fuelzee, Starter Studio, and Bootstrap Academy to name a few. He's currently the Founder and Head of Analytics and Growth at Effin Amazing, an analytics and growth consultancy. DAN MCGAW Founder and CEO, Effin Amazing @DanielMcgaw
  4. @EffinAmazing #KissWebinar @DanielMcgaw
  5. 1 Fairy Tales and Facts Keyword Planner is Your Friend Create Blog Topics Select a Topic Hack Your Ability to Rank 2 How to Get Data Driven 3 Case Study TABLE OF CONTENTS Improve Current Content and Process Redevelop Content Strategy to Attract New Customers Launch Posts and Distribute Like a Mofo Has Leads, Will Nurture
  6. Fairy Tales and Facts 1
  7. FAIRY TALE: CONTENT MARKETING IS EASY 01
  8. FAIRY TALE: CONTENT MARKETING IS EASY FACT: IT IS THE HARDEST AND MOST EXPENSIVE MARKETING CHANNEL 01
  9. FAIRY TALE: CONTENT DRIVES TRAFFIC QUICKLY 02
  10. FAIRY TALE: CONTENT DRIVES TRAFFIC QUICKLY FACT: CONTENT TAKES MONTHS TO DRIVE TRAFFIC 02
  11. FAIRY TALE: CONTENT IS AN ART AND RELIES ON GUT INSTINCT 03
  12. FAIRY TALE: CONTENT IS AN ART AND RELIES ON GUT INSTINCT FACT: SUCCESSFUL CONTENT IS DATA DRIVEN AND SEMANTIC KEYWORD RIDDEN 03
  13. How to Get Data Driven WITH YOUR CONTENT MARKETING 2
  14. KEYWORD PLANNER IS YOUR FRIEND
  15. KEYWORD PLANNER IS YOUR FRIEND • Enter words around your company or service
  16. KEYWORD PLANNER IS YOUR FRIEND • Enter words around your company or service • Enter words around your competitors or enemies
  17. KEYWORD PLANNER IS YOUR FRIEND • Enter words around your company or service • Enter words around your competitors or enemies • Don’t be afraid of two or three word phrases
  18. KEYWORD PLANNER IS YOUR FRIEND • Enter words around your company or service • Enter words around your competitors or enemies • Don’t be afraid of two or three word phrases • Find Search Volume
  19. FIND WORDS THAT HAVE VOLUME
  20. FIND WORDS THAT HAVE VOLUME
  21. TWEET OF THE DAY If no one is looking for your content, then no one will read your content. @NEILPATEL @Kissmetrics @EffinAmazing #KissWebinar
  22. GET KEYWORD IDEAS
  23. USE THESE IDEAS TO CREATE BLOG TOPICS
  24. JUST DON’T USE THE TYPOS
  25. GOOGLE ‘HOW TO’ + ‘KEYWORD’ IN INCOGNITO
  26. PREDICTIVE SEARCH YOUR TOPICS
  27. PREDICTIVE SEARCH YOUR TOPICS
  28. PREDICTIVE SEARCH YOUR TOPICS
  29. SELECT A TOPIC BASED ON YOUR SEARCH
  30. SELECT A TOPIC BASED ON YOUR SEARCH • Read the top 3 most recent posts
  31. SELECT A TOPIC BASED ON YOUR SEARCH • Read the top 3 most recent posts • Write 3 things that suck about each of them
  32. SELECT A TOPIC BASED ON YOUR SEARCH • Read the top 3 most recent posts • Write 3 things that suck about each of them • Think of 3 ways to make your post better
  33. SELECT A TOPIC BASED ON YOUR SEARCH • Read the top 3 most recent posts • Write 3 things that suck about each of them • Think of 3 ways to make your post better • Make it 10X better than those posts
  34. SELECT A TOPIC BASED ON YOUR SEARCH • Read the top 3 most recent posts • Write 3 things that suck about each of them • Think of 3 ways to make your post better • Make it 10X better than those posts • Use the keywords and semantics from earlier
  35. SELECT A TOPIC BASED ON YOUR SEARCH • Read the top 3 most recent posts • Write 3 things that suck about each of them • Think of 3 ways to make your post better • Make it 10X better than those posts • Use the keywords and semantics from earlier • Distribute it like crazy!
  36. TWEET OF THE DAY Google loves great content, but it ranks content it can find no matter how people search for it. @NEILPATEL @Kissmetrics @EffinAmazing #KissWebinar
  37. Content Marketing is Worthless if it Doesn’t Move the Needle CASE STUDY 3
  38. AGENCY
  39. CLIENT
  40. Grow traffic, generate leads, and increase revenue . . .
  41. Improve Current Process and Content CASE STUDY: STEP ONE 3.1
  42. BLOG
  43. ITALIAN WAS FIRST LANGUAGE
  44. OUR COPYWRITER FIXED THAT
  45. Redevelop Content Strategy to Attract New Customers CASE STUDY: STEP TWO 3.2
  46. CHUPAMOBILE Flappy Bird The Flappy Miley Clone “Flappy bird ruined everything.” Paolo de Santis Founder, Chupamobile
  47. App re-skinners were ruining the site and causing havoc in the app store
  48. APPRENEURS • Want to build a business or an app • Do not have development experience • Development shops are expensive • Freelance Mobile Devs are flaky
  49. CONDUCT KEYWORD AND SEARCH RESEARCH
  50. BLOG TOPICS • Hiring a mobile dev • Teach people how to launch apps • How to make money from apps • Build apps with no code
  51. MATCH BLOG POSTS TO EBOOK DOWNLOAD CONTENT
  52. BUILD LANDING PAGES
  53. LOTS OF THEM
  54. MAKE IT EASY TO BECOME A LEAD • CTA on bottom of blog posts
  55. MAKE IT EASY TO BECOME A LEAD • CTA on bottom of blog posts • CTA on sidebar
  56. MAKE IT EASY TO BECOME A LEAD • CTA on bottom of blog posts • CTA on sidebar • Exit intent pop-up
  57. CREATE CONTENT CALENDAR
  58. Launch Posts and Distribute Like a Mofo CASE STUDY: STEP THREE 3.3
  59. DISTRIBUTION PROCESS FOR EVERY POST
  60. NETWORK AND LINK
  61. BUILD AN OUTREACH LIST
  62. LINKEDIN IS AMAZING
  63. AGGREGATORS HELP!
  64. TWEET OF THE DAY If content gets published on the internet with no one around to read it, does it still get found? @NEILPATEL @Kissmetrics @EffinAmazing #KissWebinar
  65. 19% INCREASE IN ORGANIC IN 3 MONTHS
  66. 696 LEADS IN 3 MONTHS
  67. 44% CONVERSION RATE
  68. Has Leads, Will Nurture 3.4
  69. NURTURE LEADS TO CREATE CUSTOMERS
  70. NURTURE LEADS TO CREATE CUSTOMERS • Downloaded guide
  71. NURTURE LEADS TO CREATE CUSTOMERS • Downloaded guide • Introduction to Chupa email
  72. NURTURE LEADS TO CREATE CUSTOMERS • Downloaded guide • Introduction to Chupa email • How it works email
  73. NURTURE LEADS TO CREATE CUSTOMERS • Downloaded guide • Introduction to Chupa email • How it works email • Chupa success story email
  74. TWEET OF THE DAY Growth hacking isn’t one tactic; it is how you string tactics together and automate them. That’s how you create growth! @NEILPATEL @Kissmetrics @EffinAmazing #KissWebinar
  75. DAN MCGAW Founder and CEO, Effin Amazing @DanielMcgaw dan@effinamazing.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?
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    Sep. 2, 2020
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    Nov. 27, 2019
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    Jul. 24, 2019
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    Jun. 26, 2019
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    Apr. 29, 2019
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    Oct. 23, 2018
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    Aug. 27, 2018
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    Aug. 25, 2018
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    Feb. 9, 2017
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    Jun. 21, 2016
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    Jun. 12, 2016

FAIRY TALE: CONTENT IS AN ART AND RELIES ON GUT INSTINCT FACT: SUCCESSFUL CONTENT IS DATA DRIVEN AND SEMANTIC KEYWORD RIDDEN 03 How to Get Data Driven WITH YOUR CONTENT MARKETING KEYWORD PLANNER IS YOUR FRIEND • Enter words around your company or service • Enter words around your competitors or enemies • Don’t be afraid of two or three word phrases • Find Search Volume FIND WORDS THAT HAVE VOLUME TWEET OF THE DAY If no one is looking for your content, then no one will read your content. GET KEYWORD IDEAS USE THESE IDEAS TO CREATE BLOG TOPICS JUST DON’T USE THE TYPOS GOOGLE ‘HOW TO’ + ‘KEYWORD’ IN INCOGNITO PREDICTIVE SEARCH YOUR TOPICS SELECT A TOPIC BASED ON YOUR SEARCH • Read the top 3 most recent posts • Write 3 things that suck about each of them SELECT A TOPIC BASED ON YOUR SEARCH • Read the top 3 most recent posts • Write 3 things that suck about each of them • Think of 3 ways to make your post better • Make it 10X better than those posts • Use the keywords and semantics from earlier • Distribute it like crazy! TWEET OF THE DAY Google loves great content, but it ranks content it can find no matter how people search for it. Content Marketing is Worthless if it Doesn’t Move the Needle AGENCY CLIENT Grow traffic, generate leads, and increase revenue . . . Improve Current Process and Content BLOG ITALIAN WAS FIRST LANGUAGE OUR COPYWRITER FIXED THAT Redevelop Content Strategy to Attract New Customers CHUPAMOBILE Flappy Bird The Flappy Miley Clone “Flappy bird ruined everything.” Paolo de Santis Founder, Chupamobile App re-skinners were ruining the site and causing havoc in the app store APPRENEURS • Want to build a business or an app • Do not have development experience • Development shops are expensive • Freelance Mobile Devs are flaky CONDUCT KEYWORD AND SEARCH RESEARCH BLOG TOPICS • Hiring a mobile dev • Teach people how to launch apps • How to make money from apps • Build apps with no code MATCH BLOG POSTS TO EBOOK DOWNLOAD CONTENT BUILD LANDING PAGES LOTS OF THEM MAKE IT EASY TO BECOME A LEAD • CTA on bottom of blog posts • CTA on sidebar • Exit intent pop-up CREATE CONTENT CALENDAR Launch Posts and Distribute Like a Mofo DISTRIBUTION PROCESS FOR EVERY POST NETWORK AND LINK BUILD AN OUTREACH LIST LINKEDIN IS AMAZING AGGREGATORS HELP! TWEET OF THE DAY If content gets published on the internet with no one around to read it, does it still get found19% INCREASE IN ORGANIC IN 3 MONTHS 696 LEADS IN 3 MONTHS 44% CONVERSION RATE Has Leads, Will Nurture 3.4 NURTURE LEADS TO CREATE CUSTOMERS • Downloaded guide • Introduction to Chupa email • How it works email • Chupa success story email TWEET OF THE DAY Growth hacking isn’t one tactic; it is how you string tactics together and automate them. That’s how you create growth!

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