SlideShare ist ein Scribd-Unternehmen logo
1 von 31
Downloaden Sie, um offline zu lesen
Kissmetrics Webinar Series
MAKING EMAIL CAMPAIGNS IN A SOCIAL WORLD
The webinar starts at 10am Pacific Time
Slides and Recording will be sent out within 24 hours of the webinar
Q&A after the presentation, but feel free to enter questions as they come up
10min Demo of Kissmetrics Analytics after the Q&A
Making email campaigns
in a social world
ELLIOT ROSS, TAXI FOR EMAIL
@Kissmetrics
#Kisswebinar
@taxiforemail
Elliot is passionate about pushing email design to provide
the best experience possible for audiences.
He co-founded Taxi for Email, a platform that helps
marketers make awesome email campaigns. He
specializes in creative strategy, design and development
that works in the inbox.
ELLIOT ROSS
CEO, Taxi for Email
@iamelliot
Jonathan Cabin is a Growth Analyst at Kissmetrics
focused on initiatives that create sustainable growth. His
background spans sales, project management and
marketing. In his free time you can find him surfing,
golfing and asking his boss for time off to travel.
JONATHAN CABIN
Growth Analyst, Kissmetrics
@kissmetrics
@taxiforemail
#Kisswebinar
@iamelliot
Email is dead changing
• TaxiCreating great email that works in 2018
HERE’S WHAT WE’RE TALKING ABOUT
#Kisswebinar
Making email as easy as social
1
2
3
Making email campaigns in a social world
Email is dead!
Because of the millennials!
People
(Journalists, mostly)
Email is dead!
“
What they actually mean
(still journalists)
*Some* of the things we previously used Email for,
can now be better done with things like Slack (for
some work conversations) and social media (for
some personal chat conversations) is dead! but
actually email is still the preferred channel for
activities like engaging with brands and cross
company work. Even for Millennials.
“
Wes Gay
Forbes
New Study Finds
Millennials Are Actually
Obsessed With Email
“
Millennials overtake Baby
Boomers as America’s
largest generation
“
A note on “Millennials” tho
There are 83.5 million of them*,
so don’t treat them all the same 😡
*In the USA
Email is dead changing
2007: Email was direct mail on a screen
Image: Unsplash
All the design cues came from Print
• Letter format
• Lots of text
• Batch & Blast
• Everyone opened email on one of these:
#Kisswebinar
2007
#Kisswebinar
2007
Everyone opened email at their desk.
2017: 54%
Opening on
Mobile(Litmus State of Email 2017)
Image: Unsplash
#Kisswebinar
2017
• Stronger tools:
Segmentation, Behaviour modelling,
Personalisation
• Better strategy
• Better HTML capability
• People open email everywhere
Litmus State of Email 2017
People open email everywhere.
People open email everywhere.
The audience has
less attention.
Image: Unsplash
Creating great email that works in 2018
• Get your message across in 2 seconds
• Use typography principles
• Use engaging images (without only using images)
• Use Bullet points, subheadings, short sentences
• Use social techniques, not direct mail
1. Create content for
short attention spans
• Add extra content for people who
have more time
• Consider the content hierarchy
2. Whilst also
considering longer
attention spans
• Tweets are 140 280
characters
• Instagram is a square
photo + a sentence
• Snapchat is 8 seconds
#Kisswebinar
3. Take cues
from social
• Don’t worry about putting everything
above the fold
• Instead, get their interest. They’ll scroll.
4. Embrace the
scroll
• Touch screen, make it easy to click/tap
• Don’t build everything as images
• Short, punchy subject lines
#Kisswebinar
5. Design for
mobile
• Build up trust from users
• Don’t break it
• Especially on Black Friday 👀
#Kisswebinar
6. Unsubscribe
= Unfollow
Making email like it’s 2018
AKA making email as easy as social
#Kisswebinar
taxiforemail.com/kissmetrics
We built a platform that helps
you make great email for 2018.
(and beyond)
#Kisswebinar
Take a trial or book a demo at taxiforemail.com/kissmetrics
JONATHAN CABIN
Growth Analyst, Kissmetrics
@Kissmetrics
jcabin@kissmetrics.com
Questions?
ELLIOT ROSS
CEO, Taxi for Email
@iamelliot
hello@taxiforemail.com

Weitere ähnliche Inhalte

Was ist angesagt?

Yelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan RemmersYelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmersmultifamily-social-media
 
61% of google ad words budgets are completely wasted
61% of google ad words budgets are completely wasted61% of google ad words budgets are completely wasted
61% of google ad words budgets are completely wastedKissmetrics on SlideShare
 
Exponential Growth: Using Data to Drive Customer Ascension
Exponential Growth: Using Data to Drive Customer AscensionExponential Growth: Using Data to Drive Customer Ascension
Exponential Growth: Using Data to Drive Customer AscensionKissmetrics on SlideShare
 
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral FlowMattan Griffel
 
7 ways to growth hack your business
7 ways to growth hack your business7 ways to growth hack your business
7 ways to growth hack your businessVasil Azarov
 
TTIA 2014 - The New Face of Facebook
TTIA 2014 - The New Face of FacebookTTIA 2014 - The New Face of Facebook
TTIA 2014 - The New Face of FacebookSaffire Events
 
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy Hackers
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy HackersCopywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy Hackers
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy HackersJoanna Wiebe
 
NVAA Market Trends 2016
NVAA Market Trends 2016NVAA Market Trends 2016
NVAA Market Trends 2016Toni Blake
 
Smart Social Summit 2017 | Follow Me Back: How to Drive Lasting Customer Loya...
Smart Social Summit 2017 | Follow Me Back: How to Drive Lasting Customer Loya...Smart Social Summit 2017 | Follow Me Back: How to Drive Lasting Customer Loya...
Smart Social Summit 2017 | Follow Me Back: How to Drive Lasting Customer Loya...Spredfast
 
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
 
WFSA 2014- The New Face of Facebook
WFSA 2014-  The New Face of FacebookWFSA 2014-  The New Face of Facebook
WFSA 2014- The New Face of FacebookSaffire
 
Inbound Marketing: A Love Story
Inbound Marketing: A Love StoryInbound Marketing: A Love Story
Inbound Marketing: A Love StoryHubSpot
 
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in SeatsIAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in SeatsSaffire
 
How Can Brands Keep Up With Facebook Changes?
How Can Brands Keep Up With Facebook Changes? How Can Brands Keep Up With Facebook Changes?
How Can Brands Keep Up With Facebook Changes? Dave Kerpen
 
10 essential elements to create a successful online business
10 essential elements to create a successful online business10 essential elements to create a successful online business
10 essential elements to create a successful online businessVA Simple Services
 
7 ways to grow your business in 2017
7 ways to grow your business in 20177 ways to grow your business in 2017
7 ways to grow your business in 2017Dave Kerpen
 
MLM Business Insanity - Part 5 - Getting Social - MLM Business Insanity
MLM Business Insanity - Part 5 - Getting Social - MLM Business InsanityMLM Business Insanity - Part 5 - Getting Social - MLM Business Insanity
MLM Business Insanity - Part 5 - Getting Social - MLM Business InsanityShane Petty
 
2016 Webinar Wednesday Presentation Slides Toni Blake
2016 Webinar Wednesday Presentation Slides  Toni Blake2016 Webinar Wednesday Presentation Slides  Toni Blake
2016 Webinar Wednesday Presentation Slides Toni BlakeToni Blake
 
Smart Social Summit 2017 | Value Now | Virginia Miracle
Smart Social Summit 2017 | Value Now | Virginia MiracleSmart Social Summit 2017 | Value Now | Virginia Miracle
Smart Social Summit 2017 | Value Now | Virginia MiracleSpredfast
 

Was ist angesagt? (20)

Yelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan RemmersYelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
 
61% of google ad words budgets are completely wasted
61% of google ad words budgets are completely wasted61% of google ad words budgets are completely wasted
61% of google ad words budgets are completely wasted
 
Exponential Growth: Using Data to Drive Customer Ascension
Exponential Growth: Using Data to Drive Customer AscensionExponential Growth: Using Data to Drive Customer Ascension
Exponential Growth: Using Data to Drive Customer Ascension
 
How to Gas Up and Oil Your Lead Machine
How to Gas Up and Oil Your Lead MachineHow to Gas Up and Oil Your Lead Machine
How to Gas Up and Oil Your Lead Machine
 
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
 
7 ways to growth hack your business
7 ways to growth hack your business7 ways to growth hack your business
7 ways to growth hack your business
 
TTIA 2014 - The New Face of Facebook
TTIA 2014 - The New Face of FacebookTTIA 2014 - The New Face of Facebook
TTIA 2014 - The New Face of Facebook
 
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy Hackers
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy HackersCopywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy Hackers
Copywriting That Converts - Microconf 2013 - By Joanna Wiebe of Copy Hackers
 
NVAA Market Trends 2016
NVAA Market Trends 2016NVAA Market Trends 2016
NVAA Market Trends 2016
 
Smart Social Summit 2017 | Follow Me Back: How to Drive Lasting Customer Loya...
Smart Social Summit 2017 | Follow Me Back: How to Drive Lasting Customer Loya...Smart Social Summit 2017 | Follow Me Back: How to Drive Lasting Customer Loya...
Smart Social Summit 2017 | Follow Me Back: How to Drive Lasting Customer Loya...
 
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
 
WFSA 2014- The New Face of Facebook
WFSA 2014-  The New Face of FacebookWFSA 2014-  The New Face of Facebook
WFSA 2014- The New Face of Facebook
 
Inbound Marketing: A Love Story
Inbound Marketing: A Love StoryInbound Marketing: A Love Story
Inbound Marketing: A Love Story
 
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in SeatsIAVM 2014-Top 10 Online Tips to Get Butts in Seats
IAVM 2014-Top 10 Online Tips to Get Butts in Seats
 
How Can Brands Keep Up With Facebook Changes?
How Can Brands Keep Up With Facebook Changes? How Can Brands Keep Up With Facebook Changes?
How Can Brands Keep Up With Facebook Changes?
 
10 essential elements to create a successful online business
10 essential elements to create a successful online business10 essential elements to create a successful online business
10 essential elements to create a successful online business
 
7 ways to grow your business in 2017
7 ways to grow your business in 20177 ways to grow your business in 2017
7 ways to grow your business in 2017
 
MLM Business Insanity - Part 5 - Getting Social - MLM Business Insanity
MLM Business Insanity - Part 5 - Getting Social - MLM Business InsanityMLM Business Insanity - Part 5 - Getting Social - MLM Business Insanity
MLM Business Insanity - Part 5 - Getting Social - MLM Business Insanity
 
2016 Webinar Wednesday Presentation Slides Toni Blake
2016 Webinar Wednesday Presentation Slides  Toni Blake2016 Webinar Wednesday Presentation Slides  Toni Blake
2016 Webinar Wednesday Presentation Slides Toni Blake
 
Smart Social Summit 2017 | Value Now | Virginia Miracle
Smart Social Summit 2017 | Value Now | Virginia MiracleSmart Social Summit 2017 | Value Now | Virginia Miracle
Smart Social Summit 2017 | Value Now | Virginia Miracle
 

Ähnlich wie Kissmetrics Webinar - Email in a Social World

Beyond Email Open Rates: How to Unlock the Potential in Your Audience
Beyond Email Open Rates: How to Unlock the Potential in Your AudienceBeyond Email Open Rates: How to Unlock the Potential in Your Audience
Beyond Email Open Rates: How to Unlock the Potential in Your AudienceKissmetrics on SlideShare
 
Webinar: State of Email 2017
Webinar: State of Email 2017Webinar: State of Email 2017
Webinar: State of Email 2017Litmus
 
Messenger Marketing - Old Lessons in a Modern Format with Scott Edmonds
Messenger Marketing - Old Lessons in a Modern Format with Scott EdmondsMessenger Marketing - Old Lessons in a Modern Format with Scott Edmonds
Messenger Marketing - Old Lessons in a Modern Format with Scott EdmondsInformation Development World
 
Email design: best practices, trends & ideas
Email design: best practices, trends & ideasEmail design: best practices, trends & ideas
Email design: best practices, trends & ideasTravis Rice
 
Appearance is Everything: Using Effective Email Design to Win Over Your Contacts
Appearance is Everything: Using Effective Email Design to Win Over Your ContactsAppearance is Everything: Using Effective Email Design to Win Over Your Contacts
Appearance is Everything: Using Effective Email Design to Win Over Your ContactsInsurance Technologies Corporation (ITC)
 
NRA SHOW 2013
NRA SHOW 2013NRA SHOW 2013
NRA SHOW 2013Sam Rubin
 
Creating Email Campaigns that Work: A Focus on Design Elements
Creating Email Campaigns that Work: A Focus on Design ElementsCreating Email Campaigns that Work: A Focus on Design Elements
Creating Email Campaigns that Work: A Focus on Design ElementsEmail on Acid
 
5 Ways to Improve Your Email Campaigns (and Get Better Results)
5 Ways to Improve Your Email Campaigns (and Get Better Results)5 Ways to Improve Your Email Campaigns (and Get Better Results)
5 Ways to Improve Your Email Campaigns (and Get Better Results)Email on Acid
 
The 5 Trends Behind the 2014 Best of the Email Swipe File
The 5 Trends Behind the 2014 Best of the Email Swipe FileThe 5 Trends Behind the 2014 Best of the Email Swipe File
The 5 Trends Behind the 2014 Best of the Email Swipe FileSalesforce Marketing Cloud
 
The State of Email 2016 - Year in Review
The State of Email 2016 - Year in ReviewThe State of Email 2016 - Year in Review
The State of Email 2016 - Year in ReviewLitmus
 
The State of Email 2016: Email Marketing Insights on Design, Production, and ...
The State of Email 2016: Email Marketing Insights on Design, Production, and ...The State of Email 2016: Email Marketing Insights on Design, Production, and ...
The State of Email 2016: Email Marketing Insights on Design, Production, and ...Chad S. White
 
The State of Email: Email Marketing Insights on Design, Production, & Salaries
The State of Email: Email Marketing Insights on Design, Production, & SalariesThe State of Email: Email Marketing Insights on Design, Production, & Salaries
The State of Email: Email Marketing Insights on Design, Production, & SalariesChad S. White
 
8 Trends That Will Define the Future of Email Marketing
8 Trends That Will Define the Future of Email Marketing8 Trends That Will Define the Future of Email Marketing
8 Trends That Will Define the Future of Email MarketingChad S. White
 
8 Trends that Will Define the Future of Email Marketing
8 Trends that Will Define the Future of Email Marketing8 Trends that Will Define the Future of Email Marketing
8 Trends that Will Define the Future of Email MarketingLitmus
 
Put Outlook in your Rearview
Put Outlook in your RearviewPut Outlook in your Rearview
Put Outlook in your RearviewMelissa Cheater
 
Beyond Facebook: Building a Social Media Strategy for 2018
Beyond Facebook: Building a Social Media Strategy for 2018Beyond Facebook: Building a Social Media Strategy for 2018
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
 
Discover This Copy & Paste Trick That Will Instantly Increase Conversion
Discover This Copy & Paste Trick That Will Instantly Increase ConversionDiscover This Copy & Paste Trick That Will Instantly Increase Conversion
Discover This Copy & Paste Trick That Will Instantly Increase ConversionMatthew Woodward
 
There's No I In Campaign: How To Make Your Emails Work Together
There's No I In Campaign: How To Make Your Emails Work TogetherThere's No I In Campaign: How To Make Your Emails Work Together
There's No I In Campaign: How To Make Your Emails Work TogetherMad*Pow
 

Ähnlich wie Kissmetrics Webinar - Email in a Social World (20)

Beyond Email Open Rates: How to Unlock the Potential in Your Audience
Beyond Email Open Rates: How to Unlock the Potential in Your AudienceBeyond Email Open Rates: How to Unlock the Potential in Your Audience
Beyond Email Open Rates: How to Unlock the Potential in Your Audience
 
Webinar: State of Email 2017
Webinar: State of Email 2017Webinar: State of Email 2017
Webinar: State of Email 2017
 
Messenger Marketing - Old Lessons in a Modern Format with Scott Edmonds
Messenger Marketing - Old Lessons in a Modern Format with Scott EdmondsMessenger Marketing - Old Lessons in a Modern Format with Scott Edmonds
Messenger Marketing - Old Lessons in a Modern Format with Scott Edmonds
 
Email design: best practices, trends & ideas
Email design: best practices, trends & ideasEmail design: best practices, trends & ideas
Email design: best practices, trends & ideas
 
Appearance is Everything: Using Effective Email Design to Win Over Your Contacts
Appearance is Everything: Using Effective Email Design to Win Over Your ContactsAppearance is Everything: Using Effective Email Design to Win Over Your Contacts
Appearance is Everything: Using Effective Email Design to Win Over Your Contacts
 
NRA SHOW 2013
NRA SHOW 2013NRA SHOW 2013
NRA SHOW 2013
 
Email maeketing
Email maeketingEmail maeketing
Email maeketing
 
Creating Email Campaigns that Work: A Focus on Design Elements
Creating Email Campaigns that Work: A Focus on Design ElementsCreating Email Campaigns that Work: A Focus on Design Elements
Creating Email Campaigns that Work: A Focus on Design Elements
 
How to write Smart Business E-mails ?
How to write Smart Business E-mails ?How to write Smart Business E-mails ?
How to write Smart Business E-mails ?
 
5 Ways to Improve Your Email Campaigns (and Get Better Results)
5 Ways to Improve Your Email Campaigns (and Get Better Results)5 Ways to Improve Your Email Campaigns (and Get Better Results)
5 Ways to Improve Your Email Campaigns (and Get Better Results)
 
The 5 Trends Behind the 2014 Best of the Email Swipe File
The 5 Trends Behind the 2014 Best of the Email Swipe FileThe 5 Trends Behind the 2014 Best of the Email Swipe File
The 5 Trends Behind the 2014 Best of the Email Swipe File
 
The State of Email 2016 - Year in Review
The State of Email 2016 - Year in ReviewThe State of Email 2016 - Year in Review
The State of Email 2016 - Year in Review
 
The State of Email 2016: Email Marketing Insights on Design, Production, and ...
The State of Email 2016: Email Marketing Insights on Design, Production, and ...The State of Email 2016: Email Marketing Insights on Design, Production, and ...
The State of Email 2016: Email Marketing Insights on Design, Production, and ...
 
The State of Email: Email Marketing Insights on Design, Production, & Salaries
The State of Email: Email Marketing Insights on Design, Production, & SalariesThe State of Email: Email Marketing Insights on Design, Production, & Salaries
The State of Email: Email Marketing Insights on Design, Production, & Salaries
 
8 Trends That Will Define the Future of Email Marketing
8 Trends That Will Define the Future of Email Marketing8 Trends That Will Define the Future of Email Marketing
8 Trends That Will Define the Future of Email Marketing
 
8 Trends that Will Define the Future of Email Marketing
8 Trends that Will Define the Future of Email Marketing8 Trends that Will Define the Future of Email Marketing
8 Trends that Will Define the Future of Email Marketing
 
Put Outlook in your Rearview
Put Outlook in your RearviewPut Outlook in your Rearview
Put Outlook in your Rearview
 
Beyond Facebook: Building a Social Media Strategy for 2018
Beyond Facebook: Building a Social Media Strategy for 2018Beyond Facebook: Building a Social Media Strategy for 2018
Beyond Facebook: Building a Social Media Strategy for 2018
 
Discover This Copy & Paste Trick That Will Instantly Increase Conversion
Discover This Copy & Paste Trick That Will Instantly Increase ConversionDiscover This Copy & Paste Trick That Will Instantly Increase Conversion
Discover This Copy & Paste Trick That Will Instantly Increase Conversion
 
There's No I In Campaign: How To Make Your Emails Work Together
There's No I In Campaign: How To Make Your Emails Work TogetherThere's No I In Campaign: How To Make Your Emails Work Together
There's No I In Campaign: How To Make Your Emails Work Together
 

Mehr von Kissmetrics on SlideShare

How to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersHow to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersKissmetrics on SlideShare
 
32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce SiteKissmetrics on SlideShare
 
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsMessenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsKissmetrics on SlideShare
 
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearFacebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearKissmetrics on SlideShare
 
How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...Kissmetrics on SlideShare
 
Making Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsMaking Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsKissmetrics on SlideShare
 
How to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingHow to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingKissmetrics on SlideShare
 
Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Kissmetrics on SlideShare
 
The top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingThe top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingKissmetrics on SlideShare
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesKissmetrics on SlideShare
 
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
 
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...Kissmetrics on SlideShare
 
How to Drive Breakout Growth: Learning From Fast-Growing Startups
How to Drive Breakout Growth: Learning From Fast-Growing StartupsHow to Drive Breakout Growth: Learning From Fast-Growing Startups
How to Drive Breakout Growth: Learning From Fast-Growing StartupsKissmetrics on SlideShare
 
The Facebook Ads Blueprint- Why most fail, but you won’t.
 The Facebook Ads Blueprint- Why most fail, but you won’t. The Facebook Ads Blueprint- Why most fail, but you won’t.
The Facebook Ads Blueprint- Why most fail, but you won’t.Kissmetrics on SlideShare
 
Sell more churn less: Learn the power of analytics-based customer engagement
Sell more churn less: Learn the power of analytics-based customer engagementSell more churn less: Learn the power of analytics-based customer engagement
Sell more churn less: Learn the power of analytics-based customer engagementKissmetrics on SlideShare
 
Product Marketing Crash Course: What it is, why it matters and how to do it
Product Marketing Crash Course: What it is, why it matters and how to do it Product Marketing Crash Course: What it is, why it matters and how to do it
Product Marketing Crash Course: What it is, why it matters and how to do it Kissmetrics on SlideShare
 
How to Build a Data-driven Social Media Marketing Strategy
How to Build a Data-driven Social Media Marketing StrategyHow to Build a Data-driven Social Media Marketing Strategy
How to Build a Data-driven Social Media Marketing StrategyKissmetrics on SlideShare
 
4 Data-Driven Hacks to Turn Searchers Into E-Commerce Shoppers
4 Data-Driven Hacks to Turn Searchers Into E-Commerce Shoppers4 Data-Driven Hacks to Turn Searchers Into E-Commerce Shoppers
4 Data-Driven Hacks to Turn Searchers Into E-Commerce ShoppersKissmetrics on SlideShare
 

Mehr von Kissmetrics on SlideShare (20)

How to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star CustomersHow to Turn First Time Buyers into High Value All Star Customers
How to Turn First Time Buyers into High Value All Star Customers
 
32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site32 Ways to Boost Engagement and Sales on Your eCommerce Site
32 Ways to Boost Engagement and Sales on Your eCommerce Site
 
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsMessenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your Competitors
 
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearFacebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year
 
How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...How to build a framework for customer empathy: Learning from a company that d...
How to build a framework for customer empathy: Learning from a company that d...
 
Making Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' PopulationsMaking Data Meaningful with Kissmetrics' Populations
Making Data Meaningful with Kissmetrics' Populations
 
How to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email MarketingHow to Kick-Start Your Customer Lifecycle with Email Marketing
How to Kick-Start Your Customer Lifecycle with Email Marketing
 
Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...Get on the bus with your prospects and join their journey to become your cust...
Get on the bus with your prospects and join their journey to become your cust...
 
The Ultimate Growth Marketing Stack
The Ultimate Growth Marketing StackThe Ultimate Growth Marketing Stack
The Ultimate Growth Marketing Stack
 
The top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketingThe top 3 ingredients to drive more sales through video marketing
The top 3 ingredients to drive more sales through video marketing
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunities
 
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
 
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...
 
How to Drive Breakout Growth: Learning From Fast-Growing Startups
How to Drive Breakout Growth: Learning From Fast-Growing StartupsHow to Drive Breakout Growth: Learning From Fast-Growing Startups
How to Drive Breakout Growth: Learning From Fast-Growing Startups
 
The Facebook Ads Blueprint- Why most fail, but you won’t.
 The Facebook Ads Blueprint- Why most fail, but you won’t. The Facebook Ads Blueprint- Why most fail, but you won’t.
The Facebook Ads Blueprint- Why most fail, but you won’t.
 
Sell more churn less: Learn the power of analytics-based customer engagement
Sell more churn less: Learn the power of analytics-based customer engagementSell more churn less: Learn the power of analytics-based customer engagement
Sell more churn less: Learn the power of analytics-based customer engagement
 
Product Marketing Crash Course: What it is, why it matters and how to do it
Product Marketing Crash Course: What it is, why it matters and how to do it Product Marketing Crash Course: What it is, why it matters and how to do it
Product Marketing Crash Course: What it is, why it matters and how to do it
 
Building a culture of testing like lucid
Building a culture of testing like lucidBuilding a culture of testing like lucid
Building a culture of testing like lucid
 
How to Build a Data-driven Social Media Marketing Strategy
How to Build a Data-driven Social Media Marketing StrategyHow to Build a Data-driven Social Media Marketing Strategy
How to Build a Data-driven Social Media Marketing Strategy
 
4 Data-Driven Hacks to Turn Searchers Into E-Commerce Shoppers
4 Data-Driven Hacks to Turn Searchers Into E-Commerce Shoppers4 Data-Driven Hacks to Turn Searchers Into E-Commerce Shoppers
4 Data-Driven Hacks to Turn Searchers Into E-Commerce Shoppers
 

Kürzlich hochgeladen

A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessQuickEmailVerification
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactMuhammad Junaid
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 

Kürzlich hochgeladen (20)

A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step Process
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and Impact
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 

Kissmetrics Webinar - Email in a Social World

  • 1. Kissmetrics Webinar Series MAKING EMAIL CAMPAIGNS IN A SOCIAL WORLD The webinar starts at 10am Pacific Time Slides and Recording will be sent out within 24 hours of the webinar Q&A after the presentation, but feel free to enter questions as they come up 10min Demo of Kissmetrics Analytics after the Q&A
  • 2. Making email campaigns in a social world ELLIOT ROSS, TAXI FOR EMAIL
  • 4. Elliot is passionate about pushing email design to provide the best experience possible for audiences. He co-founded Taxi for Email, a platform that helps marketers make awesome email campaigns. He specializes in creative strategy, design and development that works in the inbox. ELLIOT ROSS CEO, Taxi for Email @iamelliot Jonathan Cabin is a Growth Analyst at Kissmetrics focused on initiatives that create sustainable growth. His background spans sales, project management and marketing. In his free time you can find him surfing, golfing and asking his boss for time off to travel. JONATHAN CABIN Growth Analyst, Kissmetrics @kissmetrics
  • 6. Email is dead changing • TaxiCreating great email that works in 2018 HERE’S WHAT WE’RE TALKING ABOUT #Kisswebinar Making email as easy as social 1 2 3 Making email campaigns in a social world
  • 7. Email is dead! Because of the millennials!
  • 9. What they actually mean (still journalists) *Some* of the things we previously used Email for, can now be better done with things like Slack (for some work conversations) and social media (for some personal chat conversations) is dead! but actually email is still the preferred channel for activities like engaging with brands and cross company work. Even for Millennials. “
  • 10. Wes Gay Forbes New Study Finds Millennials Are Actually Obsessed With Email “
  • 11. Millennials overtake Baby Boomers as America’s largest generation “ A note on “Millennials” tho There are 83.5 million of them*, so don’t treat them all the same 😡 *In the USA
  • 12. Email is dead changing
  • 13. 2007: Email was direct mail on a screen Image: Unsplash
  • 14. All the design cues came from Print • Letter format • Lots of text • Batch & Blast • Everyone opened email on one of these: #Kisswebinar 2007
  • 16. 2017: 54% Opening on Mobile(Litmus State of Email 2017) Image: Unsplash
  • 17. #Kisswebinar 2017 • Stronger tools: Segmentation, Behaviour modelling, Personalisation • Better strategy • Better HTML capability • People open email everywhere Litmus State of Email 2017
  • 18. People open email everywhere.
  • 19. People open email everywhere.
  • 20. The audience has less attention. Image: Unsplash
  • 21. Creating great email that works in 2018
  • 22. • Get your message across in 2 seconds • Use typography principles • Use engaging images (without only using images) • Use Bullet points, subheadings, short sentences • Use social techniques, not direct mail 1. Create content for short attention spans
  • 23. • Add extra content for people who have more time • Consider the content hierarchy 2. Whilst also considering longer attention spans
  • 24. • Tweets are 140 280 characters • Instagram is a square photo + a sentence • Snapchat is 8 seconds #Kisswebinar 3. Take cues from social
  • 25. • Don’t worry about putting everything above the fold • Instead, get their interest. They’ll scroll. 4. Embrace the scroll
  • 26. • Touch screen, make it easy to click/tap • Don’t build everything as images • Short, punchy subject lines #Kisswebinar 5. Design for mobile
  • 27. • Build up trust from users • Don’t break it • Especially on Black Friday 👀 #Kisswebinar 6. Unsubscribe = Unfollow
  • 28. Making email like it’s 2018 AKA making email as easy as social
  • 29. #Kisswebinar taxiforemail.com/kissmetrics We built a platform that helps you make great email for 2018. (and beyond)
  • 30. #Kisswebinar Take a trial or book a demo at taxiforemail.com/kissmetrics
  • 31. JONATHAN CABIN Growth Analyst, Kissmetrics @Kissmetrics jcabin@kissmetrics.com Questions? ELLIOT ROSS CEO, Taxi for Email @iamelliot hello@taxiforemail.com

Hinweis der Redaktion

  1. email isn't dead for many brands it's the channel that drives the most revenue
  2. app design - save time/waste time
  3. On a phone email is right next to social apps.
  4. The problem is that email is hard to do. Takes too long, too complex, spend too much time on execution not content/message.