1.
How to Skyrocket
Your Blog Following
and Create a Revenue-
Generating Machine
BRITTNI KINNEY

2.
@Kissmetrics
#Kisswebinar
@ThueLMadsen

3.
Thue is the Kissmetrics Webinar Wizard and Marketing
Ops Manager. Before joining forces with Kissmetrics, he
was a Lyft driver in SF, which is also how he ended up as
a Kissmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking
in the Sierras.
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
I’m a VP at Influence & Co., a content marketing agency
that helps companies position their key employees as
industry experts. I like my coffee black, my whiskey
straight, and travel when I can afford it. I think most
people just want to feel heard, and I’m happy to comply.
I've also taken a sworn oath to never eat sushi.
BRITTNI KINNEY
Vice President, Influence & Co.
@bkblackandgold

4.
@InfluenceandCo
#Kisswebinar
@bkblackandgold

5.
1 Section One: Introduction
How to Capture and Measure ROI
How Data Helps Create and Measure Revenue Goals
2 Section Two: The Tools Needed to Understand the Value of Content
3 Section Three: How to Skyrocket Your Blog Following
TABLE OF CONTENTS
#Kisswebinar
Co-Branded Content
SEO
Optimize!
Distribution
Pop-Up Offers and CTAs
Lead Nurturing
Incorporating Content Into Sales Process

6.
WATCH WEBINAR RECORDING NOW

7.
Why We’re Here

8.
First Things First:
The Tools Needed
to Understand the Value
of Content

9.
FIRST THINGS FIRST: THE TOOLS NEEDED TO
UNDERSTAND THE VALUE OF CONTENT
What tools are you using to measure success?
#Kisswebinar

10.
FIRST THINGS FIRST: THE TOOLS NEEDED TO
UNDERSTAND THE VALUE OF CONTENT
#Kisswebinar

11.
How to Skyrocket
Your Blog Following

12.
HOW TO SKYROCKET YOUR BLOG FOLLOWING
Co-Branded Content
— More enriched
— More distribution possibilities
— Tactics include webinars, guest-post swaps, co-branded whitepapers

13.
HOW TO SKYROCKET YOUR BLOG FOLLOWING
Think Outside the Box — Links aren’t for only SEO!
— Makes your brand more visible
— Creates a funnel
— Tactics include using gated content at the end of every blog post

14.
HOW TO SKYROCKET YOUR BLOG FOLLOWING
Optimize!
— Makes your content more valuable
— Easy to do and keeps your content
evergreen
— Tactics include updating old blog
content and changing out calls to action
to increase conversion rates

15.
HOW TO SKYROCKET YOUR BLOG FOLLOWING
Distribution
— Increases your exposure
— Puts your hard work to use
— Tactics include Twitter, Facebook,
LinkedIn, LinkedIn Groups, LinkedIn
Pulse, Instagram, weekly emails, drip
campaigns, resource libraries

16.
HOW TO SKYROCKET YOUR BLOG FOLLOWING
Pop-Up Offers and CTAs
— Makes it super easy for people to subscribe
to your blog
— Can grab the attention of visitors before they
exit your site
— Tactics include setting up an exit-intent pop-
up or adding a field at the footer of each website
page to capture blog subscribers

17.
HOW TO SKYROCKET YOUR BLOG FOLLOWING
Lead Nurturing
— Provides education to your inbound
audience
— Shows off your expertise
— Tactics include placing qualified
leads in relevant email drip campaigns

18.
HOW TO SKYROCKET YOUR BLOG FOLLOWING
Incorporating Content Into Sales
Process
— Gives your sales team the
resources they need to close more
sales
— Tactics include using applicable
blog content in sales proposals

19.
FOR MORE
DOWNLOAD THE STATE
OF DIGITAL MEDIA
The State of Digital Media Top Of Mind
Insights From More Than
4 Million Published Articles Use Content to Engage Those
Who Matter Most
http://influ.co/2mT9lxq
TopOfMindBook.com

20.
LEARN MORE NOW
Discover how Kissmetrics can help you optimize your marketing

21.
BRITTNI KINNEY
Vice President, Influence & Co.
@bkblackandgold
bkinney@influenceandco.com
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
tmadsen@kissmetrics.com
Questions?