This document provides tips for designing effective survey questions and strategies for distributing surveys. It discusses keeping surveys short, starting broad and getting more specific, only asking necessary questions, avoiding hypothetical questions, and testing surveys internally. It also offers ways to get surveys in front of people like email, in-app opt-ins, and pop-ups. Finally, it discusses segmenting survey results by platform, time of response, and cross-referencing with analytics data.
How to Get Survey Answers That Actually Help Your Business
1. Chuck Liu
How to Get Survey Answers
That Actually Help Your
Business
August 7th, 2014
2. Chuck Liu
UX Research Lead
KISSmetrics
!
@chuckjliu
cliu@kissmetrics.com
Thue L Madsen
Marketing Associate
KISSmetrics
!
@thuelmadsen
tmadsen@kissmetrics.com
8. 1 5 Tips for Designing Survey Questions
Email
In-App/Site Opt-In
In-App/Site Pop-Up
2 3 Ways to Get Surveys in Front of People
3 3 Strategies for Segmenting Survey Results
Table of Contents
4 Bonus: Our Favorite Tools and Workflows
77. Features used / products bought
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Frequency of visits
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Tenure - how long has this
customer been around?
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Acquisition source - how did
this person discover my
business?
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80. Research Tools of the Trade
Our toolkit for ge ing survey’s done.
Typeform
Beautiful survey forms that display well
on web and mobile.
Surveys for market and user research
Qualaroo
In-app pop up survey tool with
targeting capabilities
Nudge or opt-in for a larger survey or
getting permission to follow up for a
another research study
Google Forms
Simple screeners and opt-in forms for
collecting people’s information.
Manage opt-in lists and screeners for
demographic data
Salesforce Pardot /
Gmail +
Boomerang
Marketing automation and email
marketing
Schedule and create emails for
distributing survey links. Manage opt-in
lists and research campaigns.
What It Is How It’s Used
82. Questions?
Chuck Liu
UX Research Lead
KISSmetrics
@chuckjliu
cliu@kissmetrics.com
Thue L Madsen
Marketing Associate
KISSmetrics
@thuelmadsen
tmadsen@kissmetrics.com