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How to Gas-Up and Oil
Your Lead Machine


BARRY FELDMAN, FELDMAN CREATIVE
@Kissmetrics
#KissWebinar
@thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing
Ops Manager. Before joining forces with Kissmetrics, he
was a Lyft driver in SF, which is also how he ended up as
a Kissmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking
in the Sierras.
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Barry is a digital marketing super freak. He provides
clients in a variety of industries content marketing
consulting, copywriting and creative direction services.
Barry’s the author of SEO Simplified for Short Attention
Spans and The Road to Recognition (to be published
early 2017). He’s been recognized by LinkedIn, Inc., and
many others as an influential leader in online marketing.
BARRY FELDMAN
Founder, Feldman Creative
@feldmancreative
#KissWebinar
@FeldmanCreative
1 Section One - Introduction
2 Section Two - How to Create Pulling Power
3 Section Three - 5 Principles for Creating a Lead Magnet
TABLE OF CONTENTS
4 Section Four - 15 Types of High Converting Lead Magnets
5 Section Five - 17 Ways to Promote Your Lead Magnet
6 Section Six - Free Tips [Downloadable bonus]
7 Section Seven - Q&A
WATCH WEBINAR RECORDING NOW
What do most people do at your website?
Do they buy stuff?
They tend to
LEAVE
Do they buy stuff?
And they seldom
COME BACK
Do they buy stuff?
Who are
YOU?
How can we
HELP?
You help yourself when you help
your prospects solve a problem
Offer a
LEAD 

MAGNET
Do they buy stuff?
This is not a lead magnet
Do they buy stuff?
This is a lead magnet
Do they buy stuff?
How
do you
know what
will have
PULLING

POWER?
Keyword research
Social shares
Analytics
LEARN MORE NOW
Discover how Kissmetrics can help you optimize your marketing
Ask them
The contents of books and courses
Reviews
Principles for
CREATING
a lead magnet
Be
SPECIFIC
1 Be
SPECIFIC
Be
SPECIFIC
Deliver a desired
RESULT
1
2
Be
SPECIFIC
Be
SPECIFIC
Deliver a desired
RESULT
Provide instant
GRATIFICATION
1
2
3
Be
SPECIFIC
Be
SPECIFIC
Deliver a desired
RESULT
Provide instant
GRATIFICATION
Be the
AUTHORITY
1
2
3
4
Be
SPECIFIC
Be
SPECIFIC
Deliver a desired
RESULT
Provide instant
GRATIFICATION
Be the
AUTHORITY
Make it worth
MONEY
1
2
3
4
5
Be
SPECIFIC
Types of high 

CONVERTING
lead magnets
eBooks
Videos
Research reports
Tips
Checklists
Templates
Assessments
Tools
Mini-courses
Webinars
Memberships
Contests
Product-based offers
Email
Ways to
PROMOTE
your lead
magnet
4
5
Ways to promote your lead magnet on your website
blog
homepage
4
5
resource
page
homepage
Ways to promote your lead magnet on your website
4
5
resource
page
blog
homepage
Ways to promote your lead magnet on your website
4
5
Ways to promote your lead magnet on content hubs
4
5
Slideshare
4
5
Ways to promote your lead magnet on content hubs
4
5
Slideshare
YouTube
4
5
Ways to promote your lead magnet on content hubs
4
5
Slideshare
YouTube
Content
hubs
Ways to promote your lead magnet on social media
updates
Ways to promote your lead magnet on social media
updates
hashtag
4
Ways to promote your lead magnet on social media
updates
hashtag
ads
4
5
Ways to promote your lead magnet on social media
4
updates
hashtag
ads
Pinterest
4
5
Ways to promote your lead magnet on social media
4
5
updates
hashtag
ads
LinkedIn profile
Pinterest
4
5
Ways to promote your lead magnet on social media
4
5
updates
hashtag
ads
LinkedIn profile
Pinterest
Live
streams
4
5
Ways to promote your lead magnet on social media
4
5 cover photo
updates
hashtag
ads
LinkedIn profile
Pinterest
Live
streams
Ways to promote your lead magnet in other places
email
4
Ways to promote your lead magnet in other places
4
5
email
webinars
4
5
Ways to promote your lead magnet in other places
4
5
email
webinars
tradeshows
4
5
Ways to promote your lead magnet in other places
4
5
email
webinars
tradeshowsspeaking
engagements
@NEILPATEL
Examples—Lead Magnets by Feldman Creative
Packaging lead magnets
Promoting lead magnets
Content upgrade
A free checklist
feldmancreative.com/50LMs
Focus callout slide,
update icon to fit content.
Send image to back.
ALL CAPS SUBHEADLINE
THANK 

YOU
feldmancreative.com/leadme
BARRY FELDMAN
Online marketing super freak
@feldmancreative
barry@feldmancreative.com
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
tmadsen@kissmetrics.com
Questions?

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