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How to 3x your sales in 4 months with email marketing

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Save your seat for a free, one-time workshop being put on by the industry leader in email list growth, Sumo.com. You'll learn learn cutting edge techniques to double your email list, optimize your opt-ins and automate your site growth.

Before joining Sumo as their growth specialist extraordinaire, Troy used Sumo's tools to build an email list for his personal business, leading to a jump in sales by 374% in just six months. He's excited to share his knowledge to help YOU get on the same track.

In this webinar, you'll learn:

How to automate your website growth using email
How to bump revenue by 42% using one technique
How to double your email list size
How Troy grew his site from zero to 4 figures
How Troy grew his website revenue by 343% in 4 months
Why email is the secret to successful online businesses

Veröffentlicht in: Marketing
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How to 3x your sales in 4 months with email marketing

  1. 1. How To 3x Your Sales in 4 Months with Email Marketing Troy Stites – sumo.com
  2. 2. Jonathan Cabin is a Growth Analyst at Kissmetrics focused on initiatives that create sustainable growth. His background spans sales, project management and marketing. In his free time you can find him surfing, golfing and asking his boss for time off to travel. JONATHAN CABIN Growth Analyst, Kissmetrics @kissmetrics Before joining Sumo as our growth specialist extraordinaire, Troy used Sumo's tools to build an email list for his personal business, leading to a jump in sales by 374% in just six months. He's excited to share his knowledge to help YOU get on the same track. TROY STITES Optimization Specialist, Sumo.com @Troyboy2910
  3. 3. 1 Section One - Introduction Technique #1) How To Copy What All Of The Billion Dollar Businesses Are Doing Technique #2) How To Maximize The Value Of EVERY Website Visitor Technique #3) Highest Converting Optin We’ve Ever Seen 2 Section Two – Strategies To Grow Your List 3 Free Bonuses (Courtesy of Noah “Tacos” Kagan) TABLE OF CONTENTS #Kisswebinar
  4. 4. 1 Section #1 Introduction 2 #Kisswebinar
  5. 5. 1 2 #Kisswebinar
  6. 6. 1 2 #Kisswebinar •  Started Collecting Emails •  Grew revenue by 343% in 4 months using the techniques that you’ll get today
  7. 7. 1 2 #Kisswebinar What Kind of Website/Business Do You Have?
  8. 8. 1 2 #Kisswebinar Email = Revenue!
  9. 9. 1 2 #Kisswebinar Facebook Fans: Not controlled by you Twitter Followers: Not controlled by you Google Search Traffic: Not controlled by you Email Subscribers: CONTROLLED BY YOU
  10. 10. #Kisswebinar
  11. 11. 1 2 #Kisswebinar
  12. 12. 1 2 #Kisswebinar
  13. 13. 1 2 #Kisswebinar
  14. 14. 1 2 #Kisswebinar Between 1% and 5% email opt-in rate?
  15. 15. 1 2 #Kisswebinar 1. 100 visitors a day 2. Your product sells for: $50 3. Every time you email 10% people buy! Email Conversion Rate 1% 5% Monthly Signups 30 150 Yearly Signups 360 1,800 Purchases 216 1,080 Revenue 216 * $50 = ? 1,080 * $50 = ?
  16. 16. #Kisswebinar $10,800 vs. $54,000
  17. 17. #Kisswebinar How do you know how much an email subscriber is worth?
  18. 18. #Kisswebinar 10,000 x $5 = $50,000 / a year biz
  19. 19. #Kisswebinar “But I don’t have a product yet!”
  20. 20. #Kisswebinar
  21. 21. #Kisswebinar
  22. 22. #Kisswebinar
  23. 23. #Kisswebinar Are You READY?
  24. 24. #Kisswebinar Section #2 Strategies To Grow Your List
  25. 25. #Kisswebinar
  26. 26. #Kisswebinar
  27. 27. #Kisswebinar Copy Exactly What Every Billion Dollar Business Does
  28. 28. Step 2: Welcome Mats
  29. 29. “What do I give them to get their email address?”
  30. 30. Value of Visitors Email Address
  31. 31. Value of Visitors Email Address Value of What You’re Giving
  32. 32. 15.97%
  33. 33. •  Most Profitable Product •  Best Selling Product •  Excess Inventory You Need To Move •  Affiliate Product You Want To Push Do You Have…
  34. 34. 100% of traffic Best Selling Product Only 15% of traffic
  35. 35. 100% of traffic
  36. 36. #Kisswebinar • Make a Welcome Mat for your homepage Step 1: Quick Recap!
  37. 37. 90% of your visitors… LEAVE New Restaurant
  38. 38. New Restaurant
  39. 39. New Restaurant
  40. 40. #Kisswebinar How much money are you making on your site right now?
  41. 41. #Kisswebinar “This is the closest thing to free money.”
  42. 42. Step 1: Cart Abandonment Average is 71.39% 75+%
  43. 43. Step 1: Cart Abandonment
  44. 44. Step 1: Cart Abandonment
  45. 45. Step 1: Cart Abandonment
  46. 46. Step 1: Cart Abandonment 30% Increase In Revenue
  47. 47. Let’s Make One
  48. 48. Step 2: Quick Recap! #Kisswebinar -  Turn on An Exit Intent Popup -  Make 2 Versions (1 Template, 1 Original)
  49. 49. #Kisswebinar
  50. 50. #Kisswebinar “THE most effective strategy we’ve found to capture email.” - NOAH KAGAN
  51. 51. #Kisswebinar We are trained to ignore ads
  52. 52. Holy moly… 71.35%
  53. 53. #Kisswebinar Welcome Emails: Give your subscribers instant gratification by welcoming them to your list. Coupon Delivery: Instantly send a coupon to your new subscriber so you don’t have to wait to make a sale. Content Upgrade Delivery: When someone signs up to get a content upgrade, you can send your subscribers a link to that content -- whether it’s a spreadsheet, PDF, video or more. SUMO Will Send Your Emails
  54. 54. SUMO Autoresponder
  55. 55. The Perfect Time To Sell Warm! Traffic! Step #2! Give Free Value! Step #1! Deliver on Promise! Cold! Traffic!
  56. 56. #Kisswebinar 1. Create Content Upgrades for your top 5 pages 2. Send the now Warm Traffic To Product Step 3: Quick Recap
  57. 57. #Kisswebinar Sumo Suite
  58. 58. #Kisswebinar Section #3 BONUS TIME
  59. 59. ! BONUSES! 20% Off FOR LIFE
  60. 60. #Kisswebinar Bonus Time •  20% Off FOR LIFE •  Free KingSumo – For viral giveaways !
  61. 61. JONATHAN CABIN Growth Analyst, Kissmetrics @Kissmetrics jcabin@kissmetrics.com Questions? TROY STITES Optimization Specialist, Sumo.com @Troyboy2910 troy@sumo.com

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