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Kevin Bates, WooThemes
Facebook Power Boosting
March 2015 Webinar
@ThueLMadsen #KISSwebinar
Tweet Us!
Today’s Presenter
Kevin Bates - WooThemes - @KevinB
Kevin Bates is the Technical Marketer at WooThemes. Since
working at C...
@KevinB #KISSwebinar
Tweet Us!
What To Expect
“Preeminence means being seen in your market as
the most trusted advisor for life. You are there to
make a profound and su...
Why Boost Your Posts?
WATCH WEBINAR RECORDING NOW
Organic Reach Keeps Dropping
Source: Ogilvy
0%
3%
6%
9%
12%
2013 2014 2015
Organic Reach
What Is Power Boosting?
The Power Editor
Regular Boosts
1. Limited Targeting
2. Limited Metrics
Power Boosts
1. Advanced Targeting
2. Detailed Metrics
3. Conversion Pixels
The Exact Process I
Follow To Power Boost
LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trial
1 Part One: Targeting
2 Part Two: Campaign
3 Part Three: Measurement
You’re Going To Learn…
Targeting
The Perfect Audience
For Your Content
1
1 Interest Targeting
2 Custom Audiences
3 Lookalike Audiences
Audience Types
Relationship Targeting
Moving people through the funnel with the right content types.
Audience Types Content Types
Know
Lo...
Interest Targeting
What are your prospects interested in?
Targeting
Website Custom Audiences
Create target audiences for your content based on behavior.
Targeting
Website Custom Audiences
Use URL matching to create target audiences.
Targeting
Blog Categories URL Custom Audience
Food &...
Custom Audiences
Create target audiences for your content based on behavior.
Targeting
Lookalike Audiences
Create target audiences for your content based on…
Targeting
Lookalike Audiences
Create target audiences for your content based on…
Targeting
Campaign
How To Setup Your
Boost Campaign
2
Boost Campaign Structure
How to set up your campaign.
Campaign Setup
Campaign Ad Sets Ads
Boosts Interest Targeting
Blog P...
Campaign
Campaign Setup
Ad Sets
Campaign Setup
Audience
Campaign Setup
Ads
Campaign Setup
Posts
Campaign Setup
Conversion Pixels
Campaign Setup
Measurement
Key Metrics For Measuring
Campaign Performance
3
Custom Reports
Measurement
Custom Reports
Measurement
An Example
Example Customer Journey
• Boosted Blog Post About SEO
• Added To SEO Website Custom Audience
• Ad Offering A Free eBook Ab...
What To Do Now
1 A Post
2 An Audience
3 A Conversion Pixel
Ge ing Started
2015 KISSmetrics Guide KISSmetrics Demo
h p://kiss.ly/growth h p://kiss.ly/demo
Questions?
Kevin Bates
Technical Marketer
WooThemes
@KevinB
kevin@woothemes.com
Thue Madsen
Marketing Operations
KISSmetri...
THANK YOU
Kevin Bates
WooThemes
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How to Power Boost Facebook Posts for Positive ROI

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Kevin Bates, WooThemes Facebook Power Boosting March 2015 Webinar
@ThueLMadsen #KISSwebinar Tweet Us!
Today’s PresenterKevin Bates is the Technical Marketer at WooThemes. Since working at ClickTracks he’s been focused on building data driven marketing funnels that maximize the ROI of campaigns. Thue Madsen – KISSmetrics.
What To Expect
Why Boost Your Posts?
Organic Reach Keeps Dropping Source: Ogilvy 0% 3% 6% 9% 12% 2013 2014 2015 Organic Reach
What Is Power Boosting?
The Power Editor
Regular Boosts 1. Limited Targeting 2. Limited Metrics
Power Boosts 1. Advanced Targeting 2. Detailed Metrics 3. Conversion Pixels
The Exact Process I Follow To Power Boost
1 Part One: Targeting 2 Part Two: Campaign 3 Part Three: Measurement You’re Going To Learn…
Targeting The Perfect Audience For Your Content 1
1 Interest Targeting 2 Custom Audiences 3 Lookalike Audiences Audience Types
Relationship Targeting Moving people through the funnel with the right content types. Audience Types Content Types Know Look-a-Like Audience Interest Targeting Blog Posts Like Website Custom Audiences Opt-In Pages Trust Email List Product Offers Targeting
Interest Targeting What are your prospects interested in? Targeting
Website Custom Audiences Create target audiences for your content based on behavior. Targeting
Website Custom Audiences Use URL matching to create target audiences. Targeting Blog Categories URL Custom Audience Food & Drink /food-and-drink/ Foodies Politics /politics/ Politics Real Estate /real-estate/ Real Estate
Lookalike Audiences Create target audiences for your content based on… Targeting
Campaign How To Setup Your Boost Campaign 2
Boost Campaign Structure How to set up your campaign. Campaign Setup Campaign Ad Sets Ads Boosts Interest Targeting Blog Post Website Custom Audience Opt-In Page Email List Custom Audience Offer Page
Campaign Campaign Setup
Ad Sets Campaign Setup
Audience Campaign Setup
Posts Campaign Setup
Conversion Pixels Campaign Setup
Measurement Key Metrics For Measuring Campaign Performance 3
Custom Reports Measurement
Custom Reports Measurement
What To Do Now
1 A Post 2 An Audience 3 A Conversion Pixel
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo

Veröffentlicht in: Marketing
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How to Power Boost Facebook Posts for Positive ROI

  1. 1. Kevin Bates, WooThemes Facebook Power Boosting March 2015 Webinar
  2. 2. @ThueLMadsen #KISSwebinar Tweet Us!
  3. 3. Today’s Presenter Kevin Bates - WooThemes - @KevinB Kevin Bates is the Technical Marketer at WooThemes. Since working at ClickTracks he’s been focused on building data driven marketing funnels that maximize the ROI of campaigns. Thue Madsen - KISSmetrics - @ThueLMadsen Thue is the KISSmetrics Webinar Wizard and Marketing Ops Specialist. Whenever Thue is not trying to automate everything around him, you can find him fishing and hiking in the Sierras.
  4. 4. @KevinB #KISSwebinar Tweet Us!
  5. 5. What To Expect
  6. 6. “Preeminence means being seen in your market as the most trusted advisor for life. You are there to make a profound and sustaining difference in their lives and you are there for them, whether they monetarily reward you or not.” — Jay Abraham
  7. 7. Why Boost Your Posts?
  8. 8. WATCH WEBINAR RECORDING NOW
  9. 9. Organic Reach Keeps Dropping Source: Ogilvy 0% 3% 6% 9% 12% 2013 2014 2015 Organic Reach
  10. 10. What Is Power Boosting?
  11. 11. The Power Editor
  12. 12. Regular Boosts 1. Limited Targeting 2. Limited Metrics
  13. 13. Power Boosts 1. Advanced Targeting 2. Detailed Metrics 3. Conversion Pixels
  14. 14. The Exact Process I Follow To Power Boost
  15. 15. LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial
  16. 16. 1 Part One: Targeting 2 Part Two: Campaign 3 Part Three: Measurement You’re Going To Learn…
  17. 17. Targeting The Perfect Audience For Your Content 1
  18. 18. 1 Interest Targeting 2 Custom Audiences 3 Lookalike Audiences Audience Types
  19. 19. Relationship Targeting Moving people through the funnel with the right content types. Audience Types Content Types Know Look-a-Like Audience Interest Targeting Blog Posts Like Website Custom Audiences Opt-In Pages Trust Email List Product Offers Targeting
  20. 20. Interest Targeting What are your prospects interested in? Targeting
  21. 21. Website Custom Audiences Create target audiences for your content based on behavior. Targeting
  22. 22. Website Custom Audiences Use URL matching to create target audiences. Targeting Blog Categories URL Custom Audience Food & Drink /food-and-drink/ Foodies Politics /politics/ Politics Real Estate /real-estate/ Real Estate
  23. 23. Custom Audiences Create target audiences for your content based on behavior. Targeting
  24. 24. Lookalike Audiences Create target audiences for your content based on… Targeting
  25. 25. Lookalike Audiences Create target audiences for your content based on… Targeting
  26. 26. Campaign How To Setup Your Boost Campaign 2
  27. 27. Boost Campaign Structure How to set up your campaign. Campaign Setup Campaign Ad Sets Ads Boosts Interest Targeting Blog Post Website Custom Audience Opt-In Page Email List Custom Audience Offer Page
  28. 28. Campaign Campaign Setup
  29. 29. Ad Sets Campaign Setup
  30. 30. Audience Campaign Setup
  31. 31. Ads Campaign Setup
  32. 32. Posts Campaign Setup
  33. 33. Conversion Pixels Campaign Setup
  34. 34. Measurement Key Metrics For Measuring Campaign Performance 3
  35. 35. Custom Reports Measurement
  36. 36. Custom Reports Measurement
  37. 37. An Example
  38. 38. Example Customer Journey • Boosted Blog Post About SEO • Added To SEO Website Custom Audience • Ad Offering A Free eBook About SEO • Subscribe To Your List • Clicked And Viewed A Product • Product Interest Website Custom Audience • Special Offer • Buy • Customer Custom Audience • Up-Sell Offers & Retention
  39. 39. What To Do Now
  40. 40. 1 A Post 2 An Audience 3 A Conversion Pixel Ge ing Started
  41. 41. 2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
  42. 42. Questions? Kevin Bates Technical Marketer WooThemes @KevinB kevin@woothemes.com Thue Madsen Marketing Operations KISSmetrics @ThueLMadsen tmadsen@kissmetrics.com
  43. 43. THANK YOU Kevin Bates WooThemes

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