Engage and Retain Users Across Web and Mobile
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Your users are interacting with your brand on desktop, mobile-web, and mobile app. How do you keep them engaged as they move between platforms? This session will show you some top performing techniques along with some new approaches to drive more value and loyalty from your users. Our speaker is Ehren Maedge, VP Marketing at MoEngage, a user engagement and retention solution provider. Ehren interacts with marketers and growth hackers regularly to help them drive more value from their user base. In this webinar, you’ll learn about: The importance of personalization and a few examples that can give you huge wins How web notifications, email, push and in-app notifications can be combined to increase conversion rates across devices Examples of what others are doing and what results they’re seeing
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Engage and Retain Users Across Web and Mobile
- 1. Engage and Retain Users Across Web and Mobile EHREN MAEDGE
- 3. Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras or climbing at the local gym. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Ehren is the VP Marketing at MoEngage, a user engagement and retention solution provider. Ehren interacts with marketers and growth hackers regularly to help them drive more value from their user base. Ehren is into building things - from furniture to awesome marketing campaigns. EHREN MAEDGE VP of Marketing, MoEngage @maedge
- 5. WATCH WEBINAR RECORDING NOW
- 6. Web Site + Mobile Site + App = I wonder what my users are doing?
- 7. Web Site + Mobile Site + App =
- 8. Mobile Apps
- 9. Web Sites
- 10. Engage your users Mobile Web
- 11. 1 What channels of communication are available ? 2 How do you optimize those channels? 3 What approaches work and how well? OVERVIEW Many results will be approximate on purpose
- 12. PERSONALIZATION Personalization Paul I’m here to pump your campaigns up.
- 13. PERSONALIZATION engagement with generic messaging is 28% engagement with messages that are triggered by user actions achieve 56%
- 14. COMMUNICATION CHANNELS push in-app email web push
- 16. BOOSTING PUSH OPT-IN RATES 32% 50%
- 17. BOOSTING PUSH OPT-IN RATES
- 18. GO BACK TO USERS WHO DIDN’T OPT IN 10%
- 19. IN-APP MESSAGES
- 20. EMAIL 25% CTR 10% CONV
- 21. BOOST EMAIL OPT INS 10%
- 24. ADVANTAGES OF WEB PUSH •New, shiny object •Easy to get started – setup within a few minutes •Take advantage of the app push experience without building a mobile app •Delivered to users even if they are not on your site or the site is not open •Faster, easier opt-ins compared to subscription lists •Higher opt-ins compared to emails and lower opt-out rates.* •Control and customization – custom notifications for segmented users. •Better deliverability over email – no email filtering *http://coschedule.com/blog/web-push-email-marketing/
- 25. “She use what she got to get whatever she don't got” -Salt-N-Pepa
- 27. EXAMPLES
- 28. ASSUMPTION
- 29. LOG IN WITH GOOGLE Start Your Free Kissmetrics Trial
- 30. CLEARTRIP 45 out of 100 clicked 8 out of 100 booked
- 31. CLEARTRIP 20 out of 100 booked a room
- 32. CLEARTRIP pushemail web push emailpush emailweb push email
- 33. MARKETPLACE FOR CLOTHES, FOOTWEAR, ACCESSORIES
- 34. CTR$ 50% %%%%%%%%%%% Conv 13% Day)1 Day)2 Day)3 Day)6 Day)5 Day)4 Start Accepting Online Payments Configure your Instamojo account for receiving online payments in 3 simple steps Promote your Shop with Feed Few tips to get you started to get more leads Get the badge for success Be a responsive seller! CTR 20% %%%%%%%%%%% Conv$ 12% CTR$ 18% %%%%%%%%%%% Conv 3.4% CTR$ 21% %%%%%%%%%%% Conv$ 25% CTR$ 21% %%%%%%%%%%% Conv$ 24% CTR$ 21% %%%%%%%%%%% Conv$ 30% Build a Beautiful Online Store An attractive store front can go a long way in attracting buyers! Customize each sale the way you want it Configure your payment & delivery for each order Attract more buyers by creating offers in 3 simple steps Create limited time offers with Time Bound Offers ONBOARD USERS MORE EFFECTIVELY
- 35. Trigger message IF the user Open Product display page Hi {First Name} We noticed you’re interested in XYZ product. Why don’t you go ahead and make it yours? Hurry! IF# Has not executed AND Buy Engagement: 32% BROWSED PRODUCT BUT DIDN’T TAKE ACTION
- 36. Trigger message IF the user Favorites a listing Hi {First Name} We noticed XYZ product is in your favorites list. Why don’t you go ahead and make it yours? Hurry! IF# Has not executed AND Buy Engagement: 33% MOVING ITEMS OUT OF WISHLIST PHASE
- 37. Trigger message IF the user Open Product display page Hi {First Name} We noticed you’re interested in XYZ product from ABC seller. Would you like to follow ABC to receive updates about their products? IF# Has not executed AND Buy Engagement: 26% PROVIDE A VALUABLE SERVICE
- 38. Trigger message IF the user Favorites a listing Hi {First Name} Hi, you liked the products from XYZ Seller. Follow the seller now to get constant updates! IF# Has not executed AND Buy Engagement: 35% ASK FOR MORE ENGAGEMENT
- 39. PurchaseBrowse Add to Cart 100 100 100 DRIVE PURCHASE BEHAVIOR
- 40. PurchaseBrowse Add to Cart 100 20 10 DRIVE PURCHASE BEHAVIOR
- 41. Don’t leave that shopping cart!
- 43. PurchaseBrowse Add to Cart 100 20 10 DRIVE PURCHASE BEHAVIOR
- 44. PurchaseBrowse Add to Cart 100 30 10 Free shipping off your entire purchase today with code FREE DRIVE PURCHASE BEHAVIOR
- 45. PurchaseBrowse Add to Cart Free shipping off your entire purchase today with code FREE Along with those pants, check out our new arrivals in shoes 100 30 10 DRIVE PURCHASE BEHAVIOR
- 46. PurchaseBrowse Add to Cart Free shipping off your entire purchase today with code FREE Along with those pants, check out our new arrivals in shoes 100 30 20 Share your new outfit with a friend DRIVE PURCHASE BEHAVIOR
- 47. SNAPDEAL 72% increase in referrals 75% increase in referral sign ups
- 49. SUMMARY •There are many channels but keep focus on the user •Keep your communication personal and relevant •Test like crazy Good luck engaging and retaining your users!
- 50. EHREN MAEDGE VP Marketing, MoEngage @maedge ehren@moengage.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?