A former designer and creative
director. Gregory’s writing has been published in a number of publications including: The BBC, VentureBeat, YahooFinance and Entrepreneur.com. GREGORY KENNEDY Director, Content Marketing, AdRoll @iamgkennedy Keara is responsible for telling impactful stories for the Kissmetrics brand and its’ products. Prior to Kissmetrics, she worked at Salesforce, Bizo, and Chase. When she’s not telling stories or running campaigns, you can find this bay area native watching a Warriors game with family and friends. KEARA CHO Sr. Product Marketing Manager, Kissmetrics @kearacho
What Gets Me Excited for
Content Marketing? Digital content marketing is the most scalable and cost effective approach to marketing, ever. Traditional Media at Scale ● Largest circulation magazine: The Watchtower, 52 M Monthly ● Largest televised event: Superbowl, Seahawks vs. Patriots, 114 M Viewers ● Largest radio program: Tom Kent, 23 M Weekly Listeners Digital Media at Scale ● Facebook 1.4 B ● What’s App 700 M ● LinkedIn 468 M ● Instagram 300 M ● Twitter 280 M ● Tumblr 230 M
Develop a deep understanding of
their pain points and aim to create content that helps them achieve their goals. FONTS Content People Will Engage Possible Content Content in Exchange for Information Lead Gen (Webinars, Whitepapers, Events) Blogs, Infographics, Videos, Newsletters, Social Media Solution: Focus on your customers to find your marketing “sweet spot” Sweet Spot
Problem: Too Smart Did you
fail to understand your customer? Did you create content that was too sophisticated and hard for them to understand?
Problem: Too Insular Did you
fail to develop a content partner strategy? Did you find like minded thought leaders to help validate your ideas and approach?
Solution: Don’t Fear Rejection Just
accept some rejection as par for the course and pursue multiple opportunities. How to Co-Market: ● Start planning well in advance. ● Agree on a topic that compliments both brands. ● Agree on your methods of promotion and set a numbers- based goal.