The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
4. The internet is becoming
increasingly personalised
52% of marketers see content
personalization as critical
http://conversionxl.com/web-personalization/
6. 13% of consumers would give up
sex for a month to receive
information that interests them
http://raconteur.net/business/customers-
want-personalised-content-and-data-
driven-commerce
11. The rise of angularjs
Stack Overflow tags referencing frameworks over time
Single-page apps load a solitary
HTML page into a browser & update
content dynamically, which can
creates fluid UX & flashy interactions
BUT
If your website presentation layer is
generated by AngularJS, the URLs
may be difficult to define, and deep
linking might not be possible.
http://aimconsulting.com/single-page-web-apps-angular-js-immensely-popular-right-business/
21. Sites do rank with dynamic URLs
http://www.argos.co.uk/static/Browse/ID72/33010534/c_1/1%7ccategory_root%7cBaby+and+nursery%7c33005732/c_2/2%7
c33005732%7cSleep%7c33008394/c_3/3%7ccat_33008394%7cTravel+cots%7c33010534.htm
22. Include hard-coded text links behind dynamic content
Submit accurate sitemaps
Keep both static and dynamic URLs short
Make AJAX crawlable
Create static URLs that link to the same content as each dynamic
URL.
https://econsultancy.com/blog/66827-penalisation-for-personalisation-google-dynamic-content-seo
23. “We'll admit it, moving is never easy
[…] web reputation falls off the truck
in the process.”
24. If it were up to us; no site would
ever migrate, but that’s unrealistic,
so we help people protect their
traffic.
It’s a service we sell
25. YES! I love our
new brand
strategy I can’t
wait to see our
new identity
We’ll need to
speak to SEO
about any
changed we
make to the site