1.
NEW / OLD

2.
teach new technology old tricks

3.
people still go to see
James Bond movies

4.
NO COLLABORATION

5.
there’s no easy way

6.
Fuck formal briefs

7.
SAY NO

8.
We are as blind as we want to be

9.
share
your
dilemma

10.
Anyone saying The Sky Is The Limit
hasn’t been to space

11.
Future ad agencies

12.
hybrid experts, united ventures,
designing better lifes,
the new creatives

13.
Big Spaceship + Forsman & Bodenfors
50/50 creative / non-creative;
whoever’s doing it, has the responsibility

14.
INNOVATION

15.
Nothing interesting
starts without
doubts

16.
small ideas
can have
great effects

17.
Finding a beautifully
simple solution
to an ugly problem

18.
SMALL DATA

19.
small input from the user
offering great outcome

20.
Small data is not about what
you can tell about the world
but about what could be
interesting for the individual

21.
FAILUREs

22.
Shit happens more often
than success, so it offers
more learnings

23.
STORYtelling

24.
ppt vs tales

25.
When we’re in story mode we just
ignore raTionality so better not
bother your audience with facts

26.
Thanks!