This presentation describes Amazon's customer-centric and data-centric approach to building products. It provides real life examples of the working backwards approach.
19. customer faq
explain your idea to a friend who is not familiar with
the product. what questions will she ask?how do I get started with AutoRip?is it free?does it work for old purchases?what happens if I return the CD?does it work outside the US?
21. explain your idea to peers at work who are familiar
with your business. what questions do they have?
internal stakeholder faq
do we need to get new licenses?what changes do we need to make to our existing product?when do we need to launch it?how much will it cost to the business?why now?
28. The job of a product manager is to talk,
but she gets paid to listen.
29. listening posts
1.customer feedback
2.usage metrics
3.usability research
4.competitive benchmarking
5.macro trends
(military) a post or position, established for
the purpose of listening to detect the
enemy's movements.
any source of data to inform a product
decision