Native ads commit action in form of click-through where user’s intent is incited by editorial content feed that matches user interface aesthetics. #Pallab on #Go_Native
What’s with native ads & how to interpret it’s usage that also parlay conceivable notions to mislead web users into committing an action in the form of a click where the user intended the click through intent incited by editorial content feed.
2. E X A M P L E S O F N AT I V E A D S :
Native ads commits an action in form of a click
where user’s intended click through intent
incited by editorial content feed that matches
homepage or website UI & UX aesthetics.
Native advertisement formats across some UI designs:-
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
3. Plant Native Seed Influence
on your Content Strategy and
boost targeted engagement
as it starts to grow!
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
4. Social engagement
empowers native content
strategy to bear fruit with
brand lift & purchase intent.
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
5. I
N
S
P
I
R
E
I
D
E
A
T
E
Native content feed is inspired by constant ideation to excel targeted engagement.
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
6. C
O
N
T
E
N
T
D
E
S
I
G
N
Native Content Feed analyze user activity to deliver matching contextual advertisements.
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
7. Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
Be Seen,
Be Shared &
Be Driven
in the ambit of
native content
storytelling.
8. MORE views ,
MORE relevancy
& MORE branding
lift intensifies native ads
compared to traditional
banner ads.
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
9. Native State of Affairs
2014 harnesses widespread adoption for brands & publishers across web.
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
10. Content Collaboration Made Easy
Native advertising makes content collaboration easy, efficient & effectual.
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
11. Native Advertisers In Play!
Power rich content feed across multiple devices for better engagement
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
12. NATIVE ADVERTISING
2 0 1 4 V S 2 0 2 5
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
13. STATE OF NATIVE ADVERTISING 2014
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
14. Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
Native Ad Landscape include many sponsored
collaterals like images, posts, videos, listings,
playlist, In-App & In-Game.
15. Native ads have been
successful for both
brands & consumers…..
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
…. driving factor that
has boosted its
adoption.
18. ARE YOU GOING NATIVE?
#GO_NATIVE
Stats confirm native ads
improve purchase intent,
build brand loyalty and
generate better click-through
Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
at a much lower cost
compared to traditional
banner advertisements.
19. Hash Dash AGNC offers digital marketing
services for brands, start-ups & companies including
UI/UX designs for websites, emails & social campaigns. “
“
Background Image Credits: Sharethrough, Hexagram, Altimeter, Dedicated Media,
Huffington Post, Copyblogger & IPG Media Lab
Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
Stats & Infographics: Flickr.com and the rightful image owners.
20. Pallab Kakoti // #Pallab
Hashtag #Pallab on FB, TW, G+ for more.
You can also visit:
www.hshdsh.com // www.pallab.co.nr
Like Us: Facebook.com/blogs4bytes
Follow: Twitter.com/blogs4bytes
Circle: Google.com/+PallabKakotiBlogs4Bytes
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LinkedIn: LinkedIn.com/in/pallabkakoti
Slides: Slideshare.com/kingdevil
Editor's Notes
Sharethrough, Nielsen, eMarketer and Solve Media fashion native advertising formats over traditional banner types to boost engagement & incite user intent for better conversions from click through. We embark on this presentation to discuss dynamics of native advertisements – What are native ads, how to differentiate native & traditional banner ads, how native ads improve visitor engagement by creating scope for higher brand recall value compared to banner advertisement and what does the future of native advertising holds? #Pallab_Slides on #Go_Native
Native ads commits an action in form of a click where user’s intended click through intent incited by editorial content feed that matches homepage or website UI & UX aesthetics. Native advertisement formats across some UI designs:-
Plant Native Seed Influence on your Content Strategy and boost targeted engagement as it starts to grow! #Pallab_Slides on #Go_Native
Social engagement empowers native content strategy to bear fruit with brand lift & purchase intent. #Pallab_Slides on #Go_Native
Native content feed is inspired by constant ideation to excel targeted engagement. #Pallab_Slides on #Go_Native
Native Content Feed design is based on analyzing user activity to deliver matching contextual advertisements. #Pallab_Slides on #Go_Native
Be Seen, Be Shared & Be Driven in the ambit of native content storytelling collaterals. #Pallab_Slides on #Go_Native
More views, more relevancy & more branding intensifies native advertising formats compared to traditional banner ads. #Pallab_Slides on #Go_Native
Native State of Affairs for 2014 harnesses widespread adoption for brands & publishers across web. #Pallab_Slides on #Go_Native
Native advertising makes content collaboration easy, efficient & effectual. #Pallab_Slides on #Go_Native
Native advertisers power interactive content feed across multiple devices including desktops, laptops, mobiles & smart devices. #Pallab_Slides on #Go_Native
Native Advertising Pundits estimate widespread adoption that will eventually replace traditional typical banner advertisements. #Pallab_Slides on #Go_Native
Amazon, Apple, Buzzfeed, Coke, Red Bull, Starbucks are few brands who have successfully deployed native advertising strategies. #Pallab_Slides on #Go_Native
Native Advertising Landscape range from varying creative collaterals like sponsored images, posts, videos to listings, playlist, In-App & In-Game. #Pallab_Slides on #Go_Native
Native advertisements has been successful for both brands & consumers and is a driving factor that has boosted its adoption. #Pallab_Slides on #Go_Native
Native Advertising strategies incorporate 4A’s of User Engagement. Aware, Activated, Addicted & Amplified. #Pallab_Slides on #Go_Native
Key performance indicators & social analytics integration further assembles comprehensive analysis for native ads. #Pallab_Slides on #Go_Native
Top it all with crucial stats that confirm native ads improve purchase intent, build brand loyalty and generate better click-through at a much lower cost compared to traditional banner advertisements. #Pallab_Slides on #Go_Native
Hash Dash AGNC offers digital marketing services for brands, start-ups & companies including UI/UX designs for websites, emails & social campaigns. Background Image Credits: Flickr.com
Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides
Background Image Credits: Sharethrough, Hexagram, Altimeter, Dedicated Media, Huffington Post, Copyblogger & IPG Media Lab
Pallab Kakoti // #Pallab Hashtag #plbkkt on FB, TW, G+ for more. You can also visit www.hshdsh.com, www.pallab.co.nr, facebook.com/blogs4bytes, twitter.com/blogs4bytes, google.com/+PallabKakotiBlogs4Bytes, linkedin.com/in/pallabkakoti, pinterest.com/pallabkakoti, slideshare.com/kingdevil