Self service 1.0 focused on empowering employees with knowledge, for example: type in a question or issue and get instructions on how to resolve it. Helpful, but - employees just want to get stuff done.
Self service 2.0 is about empowering empowering employees with processes. It's actionable. Things get done - and employees have visibility into progress the whole time, so they can keep up to date on the status of requests without meetings, emails and phone calls.
Enterprise request management (ERM) is a strategy that combines an intuitive web-based portal front end with an automated process workflow "backbone" application that automates approval, scheduling and fulfillment tasks by securely communicating among core enterprise and departmental applications.
The end result? An ERM approach to Self Service 2.0 cuts service costs, supports ongoing improvement and delights customers.