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50 Ways to Boost
Your Website Traffic
Morr Marketing
SMALL DAILY ACTIONS
MATTER:
 Don’t Make It Too Complicated
 Do Your Money-Making Activities First
 Keep Up with Your Data
 Always Be Marketing
 Schedule Everything
 Consistency is the key to success
1. Make your website search
engine friendly
i. Begin with a quality website theme
or template.
ii. Learn and implement solid Search
Engine Optimization practices.
2. Add ‘alt’ tags to images on
your website
Using an alt tag on every image willhelp
search engines and make your image
accessible for the blind and visually
impaired.
3. Add a plugin like Inline
Tweet Sharer or Click to
Tweet
These type of plugins give you the
ability to ask readers to share specific
content on Twitter.
4. Join an online forum
Use them wisely and be helpful and
interact rather than constantly promote
your business.
There are definite advantages in terms
of search engine ranking and relevant
backlinks to joining the right forum.
5. Add both internal and
external links to your blog
post content
i. External links show your content is
credible and built on knowledge
and research other than your own.
ii. Internal linking makes your site
more useful and user-friendly.
6. Add links to your website
to all your emails and
autoresponder series
i. Make it easy for your subscribers to
find your website
ii. integrating your direct mail and
web strategies can pay dividends.
7. Add one email to your
autoresponder series
Try this gentle option and just add one
email at a time to help avoid
overwhelm.
8. Add a Resources page to
your website
A reference page your readers can use
to find out which tools you use, find
helpful and recommend.
If you add affiliate links it can also be a
revenue generator for you
9. Add a Frequently Asked
Questions page to your
website
Address the most common questions
your customers ask you, particularly if
they can be answered simply or with an
easy set of instructions.
10. Add more FAQs to your
website
If you already have an FAQ page then
now may be the time to update it with
new questions or ones you missed the
first time.
11. Record an old blog as a
Podcast
Some people find audio easier to
digest, your audience can listen to your
podcast anywhere and, don’t forget,
you can turn readers into listeners.
12. Add your Podcast to iTunes
(Apple Podcasts), Google,
RadioPublic and Amazon
Next is to get your podcast out to a wider
audience.
Don’t forget to add it to your website to
get relevant listeners and website traffic.
13.Open up comments on
your blog
 they provide a form of social proof;
 help you to understand what your
readers want you to write about;
 increase the likelihood that the user
will also engage with you.
14. Answer comments on
your blog
Respond to readers comments to build
a relationship with your audience.
15. Ask for shares, tweets
and likes
Telling your audience what you’d like
them to do next encourages them to
take action almost on autopilot..
16. Share, tweet, and like
Sharing others content is a great way to
build relationships with key people
you’d like to connect with. It’s a win-win
as both of you will be identified as a
valuable resource.
17. Build a sitemap
A good XML sitemap acts as a
roadmap of your website which leads
Google to all your important pages.
18. Comment on other
people’s blog posts
Commenting on other blogs will reward
you in the form of:
 Backlinks
 Search Engine Optimisation
 Traffic
 Relationships/Connections.
19. Create and run a
Facebook advertisement
There are two billion people active on
Facebook each month.
Organic reach is declining so to reach
this audience you need to advertise.
20. Create a cheat sheet for
your audience to use
A cheat sheet has everything your
audience needs to solve their problem in
one handy document.
21. Add a good pop-up for
email capture
Having a good pop-up email capture in
place can literally make the difference
between being forgotten and making
multiple sales.
Use pop-ups wisely or you could be
penalised in search results if your pop-
up covers too much of the page.
22. Create a Gravatar
account
Gravatar stands for a Globally
Recognized Avatar, and is used to
associate your email address with a
unique photo of you.
It’s easy to set up and free to use.
23. Create a presentation
out of an old blog post and
post it on SlideShare.net
You have the potential to reach a
massive audience as SlideShare
receives 25 million views each month.
24. Create and send out a
press release
An often forgotten marketing option in
this digital age.
The purpose of a press release is to get
attention, create news and generate
publicity.
25. Create lists
Everyone likes lists. They are short,
concise, and save time.
Offer “top” lists such as “The Top 7
Reasons to Use Lists” or how-tos with
specific instructions on how to achieve
a goal.
26. Curate someone else’s
content surrounding one
topic
Select a topic from an expert in an area
you’re not particularly knowledgeable
about but you know your audience
would be interested in.
27. Ask experts to write
guest posts for your website
Invite other experts to write guest posts
for your site.
They will link back to their post on your
site so that their readers become your
readers as well – instant traffic!
28. Ensure your site is
responsive so it can be viewed
on mobile devices
A critical factor in your website being
found.
Most searches are from mobile devices,
not desktop computers.
29. Get your website up to
speed
Optimise your website for speed for
good results.
Google recommends: “Two seconds is
the threshold for eCommerce website
acceptability. At Google, we aim for
under a half-second.”
30. Improve the META
descriptions on your website
The meta description serves the function
of advertising copy.
It draws readers to a website from the
Search Engine Results Pages (SERP) and
is a very visible and important part of
search marketing.
31. Offer a free eBook or a
Guide to your audience
eBooks and guides are important
marketing tools because they offer
valuable information in one place.
They also help confirm your expertise.
32. Personalise your 404
error page
The 404 error means that the web page
you were trying to load was not found.
Why be boring? Customise it and show
your business personality to your
audience.
33. Send out a newsletter
A newsletter allows you to keep in
touch and nurture the relationship
you’ve started with your subscribers.
34. Learn how to use YouTube
Create your own channel to capture
targeted traffic.
YouTube is the second largest search
engine after Google itself.
You can link your videos back to your
website with calls to action using YouTube
End Cards.
35. Tie a holiday/occasion
day into your promotions
It can be a great way to create easy
content that will be searched for at that
time.
Find occasions that are relevant to your
business niche.
36. Turn a fact-based data-
driven blog post into an
infographic
A good infographic has a logical
content flow and is to the point.
I’ve made an infographic of this blog as
an example of repurposing your
content.
37. Add videos to your site
You can create different types of
videos including:
 Product descriptions
 Instructional videos
 Customer spotlights
 How-to videos.
38. Update an old blog post
with new information
By updating and resurfacing an older,
high-performing evergreen posts, can
extend the life of your best blog
content as well as increase the results it
achieves over time.
39. Check all your social
media profiles are up to
date and consistent
Being consistent with your brand allows
you to grow in audience engagement
and reach.
40. Update images on your
website
Team members and profiles may have
changed.
Properly SEO your new images (see
point 1!), and they will be new content
that Google loves!
41. Update your Facebook
page profile and change
your Facebook Cover image
Facebook is always changing and
updating its settings and options so it’s
important to keep your Page updated.
42. Set up or update your
Google My Business settings
Your Google My Business listing includes
contact information, business hours,
and other essential details.
Encourage customers to give Google
My Business reviews as they help build
trust.
43. Update your Pinterest
profile
Pinterest is not your usual social media
network and is now the 3rd large search
engine, after Google and YouTube.
It is an excellent tool to help increase
links back to your website.
44. Take one of your articles
or blogs and post it on
LinkedIn Publisher
Publisher articles are assigned unique
URLs which are indexed by Google.
Your article on LinkedIn is likely to get
much more visibility than it would on
your website alone.
45. Create or find a quote to
share on social media
Share a quote from an authority or add
one of your own from a blog post.
Share on social media sites with a link
back to that post or to a related
category.
46. Use screenshots to
make a “how-to” guide
A good way to show rather than just
explain to someone how to do
something in a blog.
47. Write and publish a new
blog post on your website
Google loves regular blogs and rewards
great content with higher search
engine rankings as an overall trend.
48. Write one page or
chapter of your next book
By writing a book, you set yourself apart
from the masses.
Even if your book is fiction or a memoir,
the fact that you’re now an author
lends an air of authority to your
professional endeavours.
49. Add Testimonials,
referrals and case studies to
your website
Testimonials, referrals and case studies
from satisfied customers prove to your
leads that they will benefit from your
offer.
50. Create a short survey for
feedback
Your visitors will have a quick and easy
way to share their thoughts and
opinions.
You can then use this feedback to
make improvements on your website or
overall strategy.
Conclusion
Getting more traffic to your website is
about increasing the amount of
content you produce and promote.
Create, repurpose, distribute, promote
and repeat should be your mantra.
Follow this link to read the full blog:
https://morrmarketing.co.uk/50-ways-
to-boost-your-website-traffic
kim@morrmarketing.co.uk

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50 ways to boost your website traffic

  • 1. 50 Ways to Boost Your Website Traffic Morr Marketing
  • 2. SMALL DAILY ACTIONS MATTER:  Don’t Make It Too Complicated  Do Your Money-Making Activities First  Keep Up with Your Data  Always Be Marketing  Schedule Everything  Consistency is the key to success
  • 3. 1. Make your website search engine friendly i. Begin with a quality website theme or template. ii. Learn and implement solid Search Engine Optimization practices.
  • 4. 2. Add ‘alt’ tags to images on your website Using an alt tag on every image willhelp search engines and make your image accessible for the blind and visually impaired.
  • 5. 3. Add a plugin like Inline Tweet Sharer or Click to Tweet These type of plugins give you the ability to ask readers to share specific content on Twitter.
  • 6. 4. Join an online forum Use them wisely and be helpful and interact rather than constantly promote your business. There are definite advantages in terms of search engine ranking and relevant backlinks to joining the right forum.
  • 7. 5. Add both internal and external links to your blog post content i. External links show your content is credible and built on knowledge and research other than your own. ii. Internal linking makes your site more useful and user-friendly.
  • 8. 6. Add links to your website to all your emails and autoresponder series i. Make it easy for your subscribers to find your website ii. integrating your direct mail and web strategies can pay dividends.
  • 9. 7. Add one email to your autoresponder series Try this gentle option and just add one email at a time to help avoid overwhelm.
  • 10. 8. Add a Resources page to your website A reference page your readers can use to find out which tools you use, find helpful and recommend. If you add affiliate links it can also be a revenue generator for you
  • 11. 9. Add a Frequently Asked Questions page to your website Address the most common questions your customers ask you, particularly if they can be answered simply or with an easy set of instructions.
  • 12. 10. Add more FAQs to your website If you already have an FAQ page then now may be the time to update it with new questions or ones you missed the first time.
  • 13. 11. Record an old blog as a Podcast Some people find audio easier to digest, your audience can listen to your podcast anywhere and, don’t forget, you can turn readers into listeners.
  • 14. 12. Add your Podcast to iTunes (Apple Podcasts), Google, RadioPublic and Amazon Next is to get your podcast out to a wider audience. Don’t forget to add it to your website to get relevant listeners and website traffic.
  • 15. 13.Open up comments on your blog  they provide a form of social proof;  help you to understand what your readers want you to write about;  increase the likelihood that the user will also engage with you.
  • 16. 14. Answer comments on your blog Respond to readers comments to build a relationship with your audience.
  • 17. 15. Ask for shares, tweets and likes Telling your audience what you’d like them to do next encourages them to take action almost on autopilot..
  • 18. 16. Share, tweet, and like Sharing others content is a great way to build relationships with key people you’d like to connect with. It’s a win-win as both of you will be identified as a valuable resource.
  • 19. 17. Build a sitemap A good XML sitemap acts as a roadmap of your website which leads Google to all your important pages.
  • 20. 18. Comment on other people’s blog posts Commenting on other blogs will reward you in the form of:  Backlinks  Search Engine Optimisation  Traffic  Relationships/Connections.
  • 21. 19. Create and run a Facebook advertisement There are two billion people active on Facebook each month. Organic reach is declining so to reach this audience you need to advertise.
  • 22. 20. Create a cheat sheet for your audience to use A cheat sheet has everything your audience needs to solve their problem in one handy document.
  • 23. 21. Add a good pop-up for email capture Having a good pop-up email capture in place can literally make the difference between being forgotten and making multiple sales. Use pop-ups wisely or you could be penalised in search results if your pop- up covers too much of the page.
  • 24. 22. Create a Gravatar account Gravatar stands for a Globally Recognized Avatar, and is used to associate your email address with a unique photo of you. It’s easy to set up and free to use.
  • 25. 23. Create a presentation out of an old blog post and post it on SlideShare.net You have the potential to reach a massive audience as SlideShare receives 25 million views each month.
  • 26. 24. Create and send out a press release An often forgotten marketing option in this digital age. The purpose of a press release is to get attention, create news and generate publicity.
  • 27. 25. Create lists Everyone likes lists. They are short, concise, and save time. Offer “top” lists such as “The Top 7 Reasons to Use Lists” or how-tos with specific instructions on how to achieve a goal.
  • 28. 26. Curate someone else’s content surrounding one topic Select a topic from an expert in an area you’re not particularly knowledgeable about but you know your audience would be interested in.
  • 29. 27. Ask experts to write guest posts for your website Invite other experts to write guest posts for your site. They will link back to their post on your site so that their readers become your readers as well – instant traffic!
  • 30. 28. Ensure your site is responsive so it can be viewed on mobile devices A critical factor in your website being found. Most searches are from mobile devices, not desktop computers.
  • 31. 29. Get your website up to speed Optimise your website for speed for good results. Google recommends: “Two seconds is the threshold for eCommerce website acceptability. At Google, we aim for under a half-second.”
  • 32. 30. Improve the META descriptions on your website The meta description serves the function of advertising copy. It draws readers to a website from the Search Engine Results Pages (SERP) and is a very visible and important part of search marketing.
  • 33. 31. Offer a free eBook or a Guide to your audience eBooks and guides are important marketing tools because they offer valuable information in one place. They also help confirm your expertise.
  • 34. 32. Personalise your 404 error page The 404 error means that the web page you were trying to load was not found. Why be boring? Customise it and show your business personality to your audience.
  • 35. 33. Send out a newsletter A newsletter allows you to keep in touch and nurture the relationship you’ve started with your subscribers.
  • 36. 34. Learn how to use YouTube Create your own channel to capture targeted traffic. YouTube is the second largest search engine after Google itself. You can link your videos back to your website with calls to action using YouTube End Cards.
  • 37. 35. Tie a holiday/occasion day into your promotions It can be a great way to create easy content that will be searched for at that time. Find occasions that are relevant to your business niche.
  • 38. 36. Turn a fact-based data- driven blog post into an infographic A good infographic has a logical content flow and is to the point. I’ve made an infographic of this blog as an example of repurposing your content.
  • 39. 37. Add videos to your site You can create different types of videos including:  Product descriptions  Instructional videos  Customer spotlights  How-to videos.
  • 40. 38. Update an old blog post with new information By updating and resurfacing an older, high-performing evergreen posts, can extend the life of your best blog content as well as increase the results it achieves over time.
  • 41. 39. Check all your social media profiles are up to date and consistent Being consistent with your brand allows you to grow in audience engagement and reach.
  • 42. 40. Update images on your website Team members and profiles may have changed. Properly SEO your new images (see point 1!), and they will be new content that Google loves!
  • 43. 41. Update your Facebook page profile and change your Facebook Cover image Facebook is always changing and updating its settings and options so it’s important to keep your Page updated.
  • 44. 42. Set up or update your Google My Business settings Your Google My Business listing includes contact information, business hours, and other essential details. Encourage customers to give Google My Business reviews as they help build trust.
  • 45. 43. Update your Pinterest profile Pinterest is not your usual social media network and is now the 3rd large search engine, after Google and YouTube. It is an excellent tool to help increase links back to your website.
  • 46. 44. Take one of your articles or blogs and post it on LinkedIn Publisher Publisher articles are assigned unique URLs which are indexed by Google. Your article on LinkedIn is likely to get much more visibility than it would on your website alone.
  • 47. 45. Create or find a quote to share on social media Share a quote from an authority or add one of your own from a blog post. Share on social media sites with a link back to that post or to a related category.
  • 48. 46. Use screenshots to make a “how-to” guide A good way to show rather than just explain to someone how to do something in a blog.
  • 49. 47. Write and publish a new blog post on your website Google loves regular blogs and rewards great content with higher search engine rankings as an overall trend.
  • 50. 48. Write one page or chapter of your next book By writing a book, you set yourself apart from the masses. Even if your book is fiction or a memoir, the fact that you’re now an author lends an air of authority to your professional endeavours.
  • 51. 49. Add Testimonials, referrals and case studies to your website Testimonials, referrals and case studies from satisfied customers prove to your leads that they will benefit from your offer.
  • 52. 50. Create a short survey for feedback Your visitors will have a quick and easy way to share their thoughts and opinions. You can then use this feedback to make improvements on your website or overall strategy.
  • 53. Conclusion Getting more traffic to your website is about increasing the amount of content you produce and promote. Create, repurpose, distribute, promote and repeat should be your mantra.
  • 54. Follow this link to read the full blog: https://morrmarketing.co.uk/50-ways- to-boost-your-website-traffic kim@morrmarketing.co.uk