The document discusses using game design principles in restaurants to motivate customers and create differentiation. Some examples of gamification strategies mentioned include earning points for visits that can be redeemed for rewards, having different achievement levels based on how spicy of foods customers eat, displaying leaderboards to encourage competition, offering quests to try new foods in exchange for free items, and providing onboarding tutorials for new customers. The goal is to use elements of fun, challenge, and progression normally found in games to encourage customer loyalty and repeat business for restaurants.

1. GAMIFICATION
RESTAURANTS SEEN THROUGH
GAME DESIGN

2. In restaurants why do you use?
- To give the other restaurants and differentiation
- Like a game to get motivated and fun

3. Game design and real-world
examples

Point (Redeemable point)
get through the point
→ Be realistic and
meaningful
Coupon
Eat 10 times -> Food gives
Food is realistic elements
↓
consumers to get food and visit again.

4. Game design and real-world
examples
Level(Progression of difficulty)
According to the level of Achievement

Spicy difference
Eating spicy than usual gain to
achievement

5. Game design and real-world
examples
Leaderboards(the no-disincentive)
Heighten motivation
→ Ranking rise like

Waiting number ticket
Waiting rank rise like
But
the adverse effects caused long waiting
rank

6. Game design and real-world example
Quest
To have fun, gain or reward
→ possible challenge for players to
take

Will eat for free quest
Quest a try at least once
Induce interesting and Reward

7. Game design and real-world
examples
Onboarding(tutorial)
Trains adaptation and interesting
→ Through simple information

About how to eat
For the first time all the customers
helped with simple information
Give new fun

8. Reference

Book- gamification by design

www.sciencetimes.co.kr

Google image