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Final presentation by Jong Pil Kim

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INSOMNIA COOKIES Jong Pil Kim
History -Started in 2003 by Seth Berkowitz -Late Delivery -14 campus locations -Traveling cookies
Challenges & Goals Challenges -No Real Campaign -Needs Updates -Little Summer Business Goals -More Brand Awareness -Online Presence -Established Campaign -Develop New Strategy
Integrated Theme -Make friendly and comfortable Brand Image -Reach various customers by involving media and school campaigns
Social Network -Update website -Update press -Use Twitter Account
Twitter and Facebook -Tweet Truck Locations -Use Facebook Ads -Have Company Facebook
Blog & Foursquare -Information of New Products -Announcements -Ongoing Promotions
New ideas -Google AdWords -Summer Mini-Campaign -YouTube Contest
Budget and timeline Budget Adwords Facebook Ads SCVNGR Foursquare Twitter
Metrics of success -Google Analytics -Fans and followers -Mentions and patterns

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Final presentation by Jong Pil Kim

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