Social Media, Fundraising, End of Year and You

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6 Join Kimbia and nonprofit best-selling author and thought leader Darian Rodriguez Heyman, for Darian's tactical tips on how to use social media to fundraise for your cause

Government & Nonprofit

Fundraising With
Social Media
Darian Rodriguez Heyman
Darian@DarianHeyman.com

•  Why Social Fundraising?
•  Top 10 Tips:
•  Social, Crowdfunding,
Mobile, End of Year,
When, What, Platforms,
Resources
Our Agenda

Why Social Fundraising?
•  People Give to People
•  Online Giving Is Not The
Future: It’s the Present
•  The Most Powerful Form of
Ask is a “Peer Ask”
•  Turn Your Donors Into
Fundraisers

Tip 1: Pick a SMART Goal
• $20,000
• By Sept. 1, 2016
• SFES Playground
• For 647 Kids

“People Don’t Give To You
Because You Have Needs;
They Give to You Because
You Meet Needs”

Tip 2: Map Donations to Impact
• Think Incrementally

Suggest Gift Amounts
Tip 2: Map Donations to Impact

INGREDIENTS FOR ORGANIZING
Tip 3: Pick a Platform

Integration is Key
Tip 3: Pick a Platform

Promote Recurring Giving
Tip 3: Pick a Platform

Optimize for Mobile
Tip 3: Pick a Platform

Make it Easy
•  Minimize
Fields
•  3-Click
Rule
Tip 3: Pick a Platform

Tag Everyone!
Tip 4: Use Photos & Videos

• Who: Author
• What: Focus/Content
Media (Photos, Video)
• Where: Platform
• When: By Date & Time
Tip 6: Create an
Editorial Calendar

When to Post:
Tip 6: Create an
Editorial Calendar

When to Post:
Mornings
8-9 AM
Tip 6: Create an
Editorial Calendar

When to Post:
Mornings
8-9 AM
Lunch
12-1 PM
Tip 6: Create an
Editorial Calendar

When to Post:
Mornings
8-9 AM
Lunch
12-1 PM
End of Day
4:30-6 PM
Tip 6: Create an
Editorial Calendar

When to Post:
Mornings
8-9 AM
Lunch
12-1 PM
End of Day
4:30-6 PM
Night
9:30-11 PM
Tip 6: Create an
Editorial Calendar

When to Post:
Mornings
8-9 AM
Lunch
12-1 PM
End of Day
4:30-6 PM
Night
9:30-11 PM
Weekends vs. Wednesdays
Tip 6: Create an
Editorial Calendar

Think
50/50
Tip 7: Become a
Content Curator

Tip 8: Don’t Forget Email
EOY Framework:
• If > 10K Contacts
• 5 Groups of 1%
• Test Subject, Copy,
Imagery
• Send Out Your Best

•  Staff
•  Board of
Directors
•  Key Influencers
•  Donors
•  Your Social
Network
•  Volunteers
•  Friends
Tip 9: Seed the Tip Jar

• www.facebook.com/nonprofits
• www.google.com/nonprofits
• www.NPTechForGood.com
• www.Fundraising123.org
• www.bethkanter.org
• www.socialbrite.org
• www.TechSoup.org
• www.SM4NP.org
• www.nten.org
RESOURCE REVIEW

Thank You!
Darian@DarianHeyman.com
(415) 637-5062

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1. Fundraising With Social Media Darian Rodriguez Heyman Darian@DarianHeyman.com

2. •  Why Social Fundraising? •  Top 10 Tips: •  Social, Crowdfunding, Mobile, End of Year, When, What, Platforms, Resources Our Agenda

3. Why Social Fundraising?

4. Why Social Fundraising? •  People Give to People •  Online Giving Is Not The Future: It’s the Present •  The Most Powerful Form of Ask is a “Peer Ask” •  Turn Your Donors Into Fundraisers

6. Top 10 Tips

7. Tip 1: Pick a SMART Goal • $20,000 • By Sept. 1, 2016 • SFES Playground • For 647 Kids

8. “People Don’t Give To You Because You Have Needs; They Give to You Because You Meet Needs”

9. Tip 2: Map Donations to Impact • Think Incrementally

10.

11. Suggest Gift Amounts Tip 2: Map Donations to Impact

12. INGREDIENTS FOR ORGANIZING Tip 3: Pick a Platform

13. Integration is Key Tip 3: Pick a Platform

14. Promote Recurring Giving Tip 3: Pick a Platform

15. Optimize for Mobile Tip 3: Pick a Platform

16. Make it Easy •  Minimize Fields •  3-Click Rule Tip 3: Pick a Platform

17. Socialize Giving Tip 3: Pick a Platform

18. Tag Everyone! Tip 4: Use Photos & Videos

19.

20. Tip 4: Use Photos & Videos

21. Tip 5: Plan Ahead The Typical Campaign

22. The Ideal Campaign Tip 5: Plan Ahead

23. 23 Tip 6: Create an Editorial Calendar

24. • Who: Author • What: Focus/Content Media (Photos, Video) • Where: Platform • When: By Date & Time Tip 6: Create an Editorial Calendar

25.

26. When to Post: Tip 6: Create an Editorial Calendar

27. When to Post: Mornings 8-9 AM Tip 6: Create an Editorial Calendar

28. When to Post: Mornings 8-9 AM Lunch 12-1 PM Tip 6: Create an Editorial Calendar

29. When to Post: Mornings 8-9 AM Lunch 12-1 PM End of Day 4:30-6 PM Tip 6: Create an Editorial Calendar

30. When to Post: Mornings 8-9 AM Lunch 12-1 PM End of Day 4:30-6 PM Night 9:30-11 PM Tip 6: Create an Editorial Calendar

31. When to Post: Mornings 8-9 AM Lunch 12-1 PM End of Day 4:30-6 PM Night 9:30-11 PM Weekends vs. Wednesdays Tip 6: Create an Editorial Calendar

32. Tip 6: Create an Editorial Calendar

33. Think 50/50 Tip 7: Become a Content Curator

34. Tip 8: Don’t Forget Email

35. Tip 8: Don’t Forget Email EOY Framework: • If > 10K Contacts • 5 Groups of 1% • Test Subject, Copy, Imagery • Send Out Your Best

36. •  Staff •  Board of Directors •  Key Influencers •  Donors •  Your Social Network •  Volunteers •  Friends Tip 9: Seed the Tip Jar

37. Tip 10: Say Thank You!

38. • www.facebook.com/nonprofits • www.google.com/nonprofits • www.NPTechForGood.com • www.Fundraising123.org • www.bethkanter.org • www.socialbrite.org • www.TechSoup.org • www.SM4NP.org • www.nten.org RESOURCE REVIEW

39. Thank You! Darian@DarianHeyman.com (415) 637-5062

40. Thank You!

Social Media, Fundraising, End of Year and You

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