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Crowdfunding for your cause

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Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.

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Crowdfunding for your cause

  1. 1. Crowdfunding for Your Cause Darian Rodriguez Heyman Darian@DarianHeyman.com
  2. 2. ABOUT KIMBIA Driven by the donor experience. Kimbia provides online fundraising software that is fast and easy for the donor to use, driving more engagement and revenue. OUR SOLUTIONS Everyday Giving Reduce barriers, engage donors, turn one-time donors into repeat donors Peer-to-Peer Increase donations by empowering supporters with easy-to-use tools Events Maximize your event ROI with an exceptional supporter experience Giving Days Deliver effective one-day crowdfunding events with ease Reporting and CRM Integration
  3. 3. Why Social Fundraising?
  4. 4. Why Social Fundraising? • People Give to People • The Most Powerful Form of Ask is a “Peer Ask” • Turn Your Donors Into Fundraisers
  5. 5. How To Launch a Campaign
  6. 6. Step 1: Pick a SMART Goal • $20,000 • By May 30, 2017 • SFES Playground • For 647 Kids
  7. 7. “People Don’t Give To You Because You Have Needs; They Give to You Because You Meet Needs”
  8. 8. Step 2: Map Donations to Impact • Think Incrementally
  9. 9. Step 3: Pick a Platform
  10. 10. Step 4: Plan Ahead The Typical Campaign
  11. 11. Step 4: Plan Ahead The Ideal Campaign
  12. 12. 15 Create an Editorial Calendar
  13. 13. • Who: Author • What: Focus/Content Media (Photos, Video) • Where: Platform • When: By Date & Time Create an Editorial Calendar
  14. 14. When to Post: Create an Editorial Calendar
  15. 15. When to Post: Create an Editorial Calendar Mornings 8-9 AM
  16. 16. When to Post: Create an Editorial Calendar Mornings 8-9 AM Lunch 12-1 PM
  17. 17. When to Post: Create an Editorial Calendar Mornings 8-9 AM Lunch 12-1 PM End of Day 4:30-6 PM
  18. 18. When to Post: Create an Editorial Calendar Mornings 8-9 AM Lunch 12-1 PM End of Day 4:30-6 PM Night 9:30-11 PM
  19. 19. When to Post: Create an Editorial Calendar Mornings 8-9 AM Lunch 12-1 PM End of Day 4:30-6 PM Night 9:30-11 PM Weekends vs. Wednesdays
  20. 20. Use Scheduling Tools
  21. 21. Ask Questions
  22. 22. Tag Everyone! Step 5: Make a Video
  23. 23. Your short video Use pictures with human faces Keep text to a minimum Step 6: Upload Content Personal Stories Sell!
  24. 24. Step 6: Upload Content
  25. 25. •  Staff •  Board of Directors •  Key Influencers •  Donors •  Your Social Network •  Volunteers •  Friends Step 7: Seed the Tip Jar
  26. 26. Step 8: Make Your Donate Button Shine
  27. 27. Website Widget Social Media PR Step 9: Promote Your Campaign Email
  28. 28. • Share Milestones Across All Channels • Thank Donors! • Document Impact • Declare Victory! Step 10: Celebrate!
  29. 29. Step 10: Celebrate!
  30. 30. • www.facebook.com/nonprofits • www.google.com/nonprofits • www.NPTechForGood.com • www.Fundraising123.org • www.bethkanter.org • www.socialbrite.org • www.TechSoup.org • www.nten.org RESOURCE REVIEW
  31. 31. Thank You! Darian@DarianHeyman.com (415) 637-5062
  32. 32. YAY! THANK YOU!!! DOWNLOAD OUR LATEST EBOOK on Kimbia.com homepage Free webinars: Kimbia.com > Resources Contact us: taylor@kimbia.com

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