Walmart plans to implement a rebranding strategy to become the leader in loyalty for big box stores. This will include installing touchscreen kiosks throughout stores, launching a customer loyalty program, and introducing an employee incentive program to boost satisfaction, loyalty, and morale. The kiosks will offer features like price checking, item locating, and feedback. The loyalty program will track purchases and offer rewards redeemable for cash back, while the employee incentives will include cash and competitions to improve skills and service.

1. WALMART
Rebrand
Sunday, May 6, 12

2. THE IDEA
Be the leader in loyalty amongst big box stores...
...implement through technology.
Sunday, May 6, 12

3. GOALS
•Boost customer satisfaction
•Increase customer loyalty
•Improve employee morale
Sunday, May 6, 12

4. IMPLEMENTATION
•Touch screen kiosks throughout store
•Implementation of customer loyalty program
•Introduction of employee incentive program
Sunday, May 6, 12

5. TOUCH SCREEN KIOSKS
•Barcode/price scanner
•Page an employee
•Feedback
•Inventory check
-Check for item at another store
-Order online
•Find item in store (maps of the location)
Sunday, May 6, 12

6. LOYALTY PROGRAM
•Free
•Track purchasing habits
•Earn points on purchases
•Redeem points for cash on future purchases
•Electronic coupons
•Electronic receipts
Sunday, May 6, 12

7. INCENTIVE PROGRAM
•Monthly modules
•Cash incentives
•Friendly competition between employees
•Increases knowledge in all departments
•Increase customer service skills
Sunday, May 6, 12

8. THE REVEAL
GRAND RE-OPENING
Giveaways, including trips, store merchandise &
gift cards will be included in the re-opening for
customers choosing to participate in the new
loyalty program.
Sunday, May 6, 12

9. LOGO PROGRESSION
1962 1981
1964 1992
1968 2008
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10. LOGO (2011)
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11. KIOSKS
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12. APPLICATIONS
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13. INCENTIVE PROGRAM
Sunday, May 6, 12