GiggPigg is an immersive multimedia experience that provides music lovers with unprecidented control of audio and video of live and pre-recorded performances.

2. Lets start with a simple one line description......
.....deep breath.....!

3. “GiggPigg is an immersive multimedia experience
that provides music lovers with unprecidented
control of audio and video of live and pre-recorded
performances.”

4. Very descriptive. What’s next?

5. NEXT...we install the GiggPigg System
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Close up on
stage
Instrument
Mounted High definition
wide angle can
also be used for
event fan pics.
Pant, Tilt, Zoom
IP camera can
be controlled
remotely

6. ...and what is the GiggPigg System exactly?
Any number of cameras
1 simple control recorder
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The standard number of cameras is 4
Fanless & rugged originally designed for Dublin Bus on vehicle
infotainment solution
Fully automated
Simple to install
The system automatically edits files and uploads to the cloud
A standard 4 channel system can be installed for €2,500
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7. Ok, but....what....now!?

8. Fair enough!
If you are at a live event and you want
a live close up look...
Download the GiggPigg App
View Live Camera Feeds of the Gig
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9. Like This...
1 2 4 5Log in to
GiggPigg
Select a venue
or an event
Browse through
the available
cameras and feeds
Post a multi-track
video to your
facebook page
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Like us on Facebook

10. If you are viewing online:
Go to GiggPigg.ie
Search through previously recorded gigs
Control and view multiple video cameras
simultaneously
Personalise your own multi-track audio mix
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11. Like This...

12. So where is the money?

13. ...with facebook obviously!

14. Music is the dominant catagory on Facebook
Reference:
http://www.sysomos.com/insidefacebook/

15. The average number of fans a band/musician has
is 14,854
Forget about huge signed acts like Lady Gaga and Prince
and the average figure is closer to 3,850
The average number of friends that a typical user has is 130
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References:
(1) Study Recommend.ly - http://www.hypebot.com/hypebot/2012/11/musicians-lead-the-way-on-facebook-more-findings-study.html
(2) KISSmetrics - http://blog.kissmetrics.com/facebook-statistics/
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(1)
(2)

16. GiggPigg is proposing to install the system in 6 music venues
in Ireland
Each venue has typically 10 bands playing on a weekly basis
So each week their is the potential for a total of 60 bands,
each with an average of 3,850 fans to use the system
The service is free to bands to promote on their facebook
pages and through their fans pages
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17. So....
10 bands x 6 venues each week
3,850 fans on average per band
Each fan has 130 friends
120,120,000 potential facebook impressions

18. Now we understand that not every single fan will use the
application.
OR view video online.
....but the statictics say that at least 10% of fans will always
engage with this kind of activity as fans of their favorite
acts.

19. So lets just take 10%...
...what does that mean?

20. 12,012,000 Facebook Impressions
Per MONTH!

21. At this point we need to refer very quickly to
the Facebook Edge Rank Algorithm to
reinforce the potential.

22. EdgeRank is an algorithm developed by Facebook to govern
what is displayed—and how high—on the News Feed.
EdgeRank ranks items in the News Feed. EdgeRank looks at
all of the items that are connected to the User, then ranks
each item based on importance to the User. Objects with
the highest EdgeRank will typically go to the top of the
News Feed (there is a small component of randomization).

23. Working example
of EdgeRank
GiggPigg is targeting
Fan Photo’s, Like’s
Share’s and most
importantly user
comments.

24. Musicians & Bands feature amongst the highest ranked on
EdgeRank
Unsigned bands have direct personal links to the majority of
their fanbase which improves their ranking even further
Branded videos are prepared by GiggPigg for bands and their
fans to promote and share
Statistics of all interaction and user information is accessible
through Facebook
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25. What is currently in development?
Automation of content production
Expoliting Facebook facilities
Development of strategic partnerships with venues nationally
& advertsing agencies/brand managers
Hosting/bandwidth requirements & database planning

26. TheTeam
Greg has over 20 years experience in manufacturing
and production. For the last 10 years he has specialised in
IP CCTV & Multimedia and the production of digital
video recorders. Most recently he has developed
rugged solutions for Irish Rail and Dublin Bus designed
for operation on board trains & buses and certified to
the strict EN50155 european standard for electrical
equipment on rolling stock
Kieran has been building and managing companies
since 2002 when he established a college internet
station www.redfred.tv. Most recently he has developed
a new passenger information system in conjunction with
Irish Rail, Dublin Bus & Bravo Outdoor (Advertising).
The system was selected by Microsoft to be a part of the
current international Microsoft Windows Embedded showcase.
Kieran Walkin
Software Development
Greg Clausen
Hardware Development
Kieran was one of the founding members of Irish band This Club and began to develop the
concept for GiggPigg with the band in 2011. After several successful trials Kieran decided to take
the concept a step further to where it is today. 7 years experience in the music industry and
numerous valuable contracts makes This Club a crucial component to the project.
www.thisclubmusic.com

27. ...and we are owed 1000’s of favours!
(oh look...there’s Bertie Aherne)

28. Thank you for your time