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SanomaVentures
Digital Innovators Summit
Berlin, March 25, 2014
introduction
chemical engineering /
mckinsey / mba / sanoma
finance & strategy / product
development / venture capital
family-man / music-maker / 

vintage-lover / internet-geek
Presentation at FIPP Digital Innovators Summit (DIS) by herman kienhuis (sanomaventures)
* excluding non-recurring items
Market leader in chosen businesses
and markets
One of the leading media and
learning companies in Europe
#1 media company in
the Netherlands and Finland
Among top 2 educational players
in all its 5 markets of operation
Head office in Helsinki, Finland
Focus on consumer media
and learning
Strategy set
From holding to Group structure
2013 financials
Net sales EUR 2,219 million
EBIT* EUR 155 million
Personnel 9,597 (FTE)
February 2014 Corporate Presentation2
Finland
The Netherlands
Belgium
Hungary
Magazine publishing
Online operations
Television
Learning
Newspaper publishing
Radio
Croatia
Ukraine
Lithuania
Latvia
Estonia
Russia
Sweden
Poland
* EBIT excludingnon-recurring items.
Sanoma is:
•#1 media company in The
Netherlands and Finland
•Top 3 educational publisher in 5
markets
•Based in Helsinki, Finland; listed on
NASDAQ OMX
!
2013 key figures:
•Net sales €2.2 billion
•EBIT* €155 million
•Personnel 9,597 (FTE)
One of the leading media and learning companies in Europe
Get the WorldWe help people to access, understand
and enjoy the world
COMMUNITIES
CONTENT
BRANDS
REACH
MARKETING
INSIGHTS
PERSONAL
INTERACTIVE
LEARNING
Growth horizons
defend and extend
core businesses
(TV, newspapers,
magazines, online media,
educational books)
PROFIT
build emerging
businesses
(international online &
mobile, multi-channel
marketing solutions,
learning solutions)
REVENUE
create viable
options for the
future
(Innovation Lab,
SanomaVentures)
INNOVATION
Presentation at FIPP Digital Innovators Summit (DIS) by herman kienhuis (sanomaventures)
Presentation at FIPP Digital Innovators Summit (DIS) by herman kienhuis (sanomaventures)
Presentation at FIPP Digital Innovators Summit (DIS) by herman kienhuis (sanomaventures)
Presentation at FIPP Digital Innovators Summit (DIS) by herman kienhuis (sanomaventures)
$4 bln
Technological change
Organizational change
The Speed of Change
?
$1 bln
13 employees
$19 bln
55 employees
why invest in start-ups?
access to unrestricted innovation
by entrepreneurial talent
reduce cost and increase speed
of experimentation
create more/different
options for future growth
creating value from existing
assets: media reach, expertise
and network
right time: growing
entrepreneurial activity, 

less capital supply by banks
what we do
•SanomaVentures: venturing arm of Sanoma
Corporation; started in 2012; offices in
Amsterdam & Helsinki
•strategy: strategic, long-term, investor in
digital startups; focused on innovation & growth
•stage: post-launch, early-stage, €100k-€1m
investments
•scope: consumer media, e-commerce,
education
•smart money
•early stage
•fast process
•network
•trust
SMART MONEY
•customer reach: Sanoma media package (in
addition to cash)
•mentoring: Sanoma business owners act as
sparring partners
•expertise: Sanoma design, development,
marketing and sales specialists and industry/
domain experts & knowledge
•network: Sanoma corporate customers, suppliers,
partners, other ventures
•have patience
•let go of control
•compete with core
•accept failure
•focus time on stars
L.Druege@vdz.de
L.Druege@vdz.de
STAGE OF INVESTMENT
>EUR
0.25mln
L.Druege@vdz.de
AREAS OF INVESTMENT
L.Druege@vdz.de
some examples
New, outlet and pre-owned brand
apparel in a single basket
Online workout plans and nutrition tracking
Get your personal plan and join millions of users worldwide
Peerby.com: platform for sharing durable goods locally
find products within 30 minutes by asking around in your neighborhood
Comparison site for personal and professional development
!
TV for the
on-demand
generation!
Presentation at FIPP Digital Innovators Summit (DIS) by herman kienhuis (sanomaventures)
Presentation at FIPP Digital Innovators Summit (DIS) by herman kienhuis (sanomaventures)
get started
@kienhuis | sanomaventures.com |@sanomaventures

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Presentation at FIPP Digital Innovators Summit (DIS) by herman kienhuis (sanomaventures)