1. Getting Started
Creating Boards
Following & Finding Followers
Group Boards
Brand Boards
Pinning and Re-pinning
Income Potential
www.pinterest.com/kidsumers

2. Getting Started
 Visit www.pinterest.com and register
 Choose your Pinterest name. My bio has my name, but my URL is
www.pinterest.com/kidsumers
 Write a bio that tells your visitors who you are, and include your blog and
social media links in the bio
 Include a headshot of yourself in your profile
 Connect your social media accounts (I prefer to turn off direct sharing to
facebook)

3. Creating Boards
 Let your boards reflect your personality
www.pinterest.com/kidsumers

4. Organize your boards so that the most appealing boards are seen first
www.pinterest.com/kidsumers

5.  Include boards that will have high search value (eg. Holiday
boards, recipes)

6. Following & Finding Followers
 Add Facebook Fans and Friends from your Address Books
 Follow other pinners you know
 Search for topics that interest you and follow pinners
 Follow only the boards that interest you
 Join group boards
www.pinterest.com/kidsumers

7. Group Boards
 Create and join relevant group
boards
◦ Increases your reach
◦ Brings you new followers
◦ Drives new traffic to your blog (when pins
originate from there)
 To create a group board, add the
email addresses of the people you
would like to be contributors
 Robin, Mom Foodie
http://pinterest.com/MomFoodie
makes good use of group boards

8. Brand Boards
 When would you put Brand Boards on your Pin
Board?
 As part of an Ambassador program
 As part of a paid campaign
 To participate in a contest
 To demonstrate an interest in the brand
 As part of a gift guide or similar promotion
 Suggestions for creating Brand Boards:
 Choose a non-commercial name for the board
 Give a clear description as to what the board is,
including any Brand descriptions and disclosure of
any affiliate links
 Ensure all pins link to the appropriate place
 Spread out your pins so your followers aren’t being
spammed
www.pinterest.com/kidsumers

9. Brands Using Pinterest
How can brands use Pinterest?
 By creating a Pinterest account for their brand & pinning their
products and other related material
 By following, liking and re-pinning other pinners’ material
 By involving pinners (eg. Contest for best pins)
 Incorporate Pinterest into Ambassador programs
 Commission Pinterest boards much like sponsored posts are
commissioned
Brand Pinterest Accounts
http://pinterest.com/worldvisioncan/
http://pinterest.com/lifemadedelish/

10. Pinning & Re-pinning
Re-pinning is a great way to share your friends content, and to store
something that you found really interesting, so click on the Pinterest
logo and repin and like things regularly. But…you want to be adding
fresh and new content, not just re-pinning things that are already on
Pinterest
How to pin something you find online.
 Click a “pin it” button provided on the site OR add a link to a site, and
select an image
 Avoid copyright issues by only pinning sites that provide a “pin it”
button, or ask their permission before pinning
 Pin your own content
 Ensure anything you pin or re-pin is actually directing to the original
source and not to a spam site or something other than what is
represented
See what has been recently pinned from your site by visiting
http://pinterest.com/source/YourWebsite.com/

11. Pin It Buttons
You want pin it buttons on your blog. If you are not on wordpress, you
can find code for buttons on the Pinterest site
http://pinterest.com/about/goodies
Wordpress Plugins
 Pin It On Pinterest
 Pin Button Attraction
 "Pin It" Button
 Pinterest Pin It Button for Images
 Socialize
 Flare
Putting a watermark of your blog name or URL is a good idea, especially
when providing a Pin It button, so that there is never any question
who the images belong to.

12. Income Potential
How can make Pinterest a part of your business plan:
 Offer it as part of sponshorship packages
 Include it in your gift guides
 Negotiate rates to develop non-commercial brand
boards
Affiliates and Pinterest
 Disclosure
 Creating boards with a purpose/interest, not just
affiliate links (eg. My Style board where you share
zulilly items; or a Holiday Wish List with some great
gift ideas)