1. Contrast
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2. Contrast is created
when two elements are
DIFFERENT
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3. If two elements are kind
of different, but not
really, then you have
CONFLICT not
CONTRAST
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4. SMALL DIFFERENCE =
CONFLICT
STRONG DIFFERENCE =
CONTRAST
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5. Rule of Contrast
In order for contrast to be
effective, it must be strong.
Don't be a wimp.
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11. Examples of how we
create contrast:
Large typevs. small type
Oldstyle font with bold MODERN font
thin line with thick line
curved shape with rectangular shape
warm color with a cool color
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14. DON’T BE AFRAID TO
MAKE SOME ITEMS
SMALL TO CREATE CONTRAST
ONCE YOU PULL READERS
IN WITH YOUR FOCAL
POINT, THEY WILL READ
THE SMALLER PRINT IF
THEY’RE INTERESTED
IF READERS
ARE NOT
INTERESTED,
THEY WON’T
READ THE
DETAILS NO
MATTER HOW
BIGYOU
MAKE THEM
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15. READ THIS!
READ THIS!
READ
THIS!
READ THIS!
READ THIS!
READ THIS!
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16. READ THIS!
READ THIS!
READ THIS!
READ THIS!
READ THIS!
READ THIS!
READ THIS!
READ THIS!
READ THIS!
READ THIS!
READ THIS!
READ THIS!
READ THIS!
READ THIS!
READ THIS!
READ THIS!
READ THIS!
READ THIS!
READ THIS!
READ THIS!
READ THIS!
READ THIS!
Tuesday, October 1, 13

17. Contrast with purpose!
Use contrast to create interest on the page!
Use contrast to focus your reader’s attention!
If too many elements are contrasting, the page is
CONFUSING not CAPTIVATING
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