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What’s all the buzz about social networking applications? Karen Huffman ~  [email_address]   National Geographic Society 2...
http://del.icio.us/tag/ 2008SLAKMBuzz
Agenda <ul><li>Perspectives </li></ul><ul><li>Trends </li></ul><ul><li>The Buzz…(or groundswell) </li></ul><ul><li>Walking...
2007 OCLC Report on  Social Networking “ To continue to be  vital to society , libraries must adopt new objectives. In par...
“ As librarians, our task has  always  been and remains to  use the tools of information technology  to serve the needs of...
Trends: Today’s Realities <ul><li>Globalization </li></ul><ul><ul><li>Global workforce </li></ul></ul><ul><ul><li>Shifting...
 
Source: Forrester Research (2008): Global Enterprise spending on Web 2.0.
Source: Forrester Research (2008): Features and benefits of online communities.
Source: Forrester Research (2008): Features and benefits of online communities.
http://services.alphaworks.ibm.com/manyeyes/
The Buzz… (or Groundswell)
Features of the Groundswell <ul><li>Micro interactions: Fluidity of communication </li></ul><ul><li>User driven:  Living i...
Shifting Paradigms: Micro Interactions “ We live in a world where the little things really do matter.  Each encounter no m...
 
Portability across Applications nationalgeographic.com/widgets
Connections & Relationships
Profile 2.0: Just-for-Me
Walking the Talk
Social Web & Sense-making   Wisdom of the crowds vs. Anarchy of the masses <ul><li>Active participation  </li></ul><ul><li...
 
 
NG’s Collectors Corner
Blogs
 
Portable Apps & RSS Feeds
Digital Dashboards
Second Life
Our Challenge <ul><li>Millions of sandboxes </li></ul><ul><ul><li>Time constraints: 24 hours in a day </li></ul></ul><ul><...
Networks in Social Sites
 
Localizing Learnings
Ways YOU can get involved today!
Implications & Potentials <ul><ul><li>Interactive/dynamic knowledge exchange, sharing stories @ a global level </li></ul><...
Thank you!
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What's All the Buzz about Social Networking?

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Presentation given during 2008 SLA Annual Conference, Seattle, Washington.

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What's All the Buzz about Social Networking?

  1. 1. What’s all the buzz about social networking applications? Karen Huffman ~ [email_address] National Geographic Society 2008 SLA Annual Conference Seattle, Washington June 16, 2008
  2. 2. http://del.icio.us/tag/ 2008SLAKMBuzz
  3. 3. Agenda <ul><li>Perspectives </li></ul><ul><li>Trends </li></ul><ul><li>The Buzz…(or groundswell) </li></ul><ul><li>Walking the talk </li></ul><ul><li>Implications & potentials </li></ul>
  4. 4. 2007 OCLC Report on Social Networking “ To continue to be vital to society , libraries must adopt new objectives. In particular, they must strive to participate with individuals in their cultural activities ; passive, depersonalized service is no longer enough.” Frederick Kilgour, “Evolving, Computerizing, Personalizing,” in American Libraries, February 1972
  5. 5. “ As librarians, our task has always been and remains to use the tools of information technology to serve the needs of information workers or seekers, bearing in mind that all recorded information and its support infrastructure — books and shelves no less than online search engines — is information technology.” (May 2003)
  6. 6. Trends: Today’s Realities <ul><li>Globalization </li></ul><ul><ul><li>Global workforce </li></ul></ul><ul><ul><li>Shifting workplace patterns </li></ul></ul><ul><li>Products and services </li></ul><ul><ul><li>Shorter development cycles </li></ul></ul><ul><ul><li>Increased effort for cross-collaboration </li></ul></ul><ul><li>Decreased budgets </li></ul><ul><ul><li>More with less </li></ul></ul><ul><ul><li>Traditional “meeting” models $$ </li></ul></ul>
  7. 8. Source: Forrester Research (2008): Global Enterprise spending on Web 2.0.
  8. 9. Source: Forrester Research (2008): Features and benefits of online communities.
  9. 10. Source: Forrester Research (2008): Features and benefits of online communities.
  10. 11. http://services.alphaworks.ibm.com/manyeyes/
  11. 12. The Buzz… (or Groundswell)
  12. 13. Features of the Groundswell <ul><li>Micro interactions: Fluidity of communication </li></ul><ul><li>User driven: Living it! Defining it! </li></ul><ul><li>Making connections, building relationships </li></ul><ul><li>Portability across applications </li></ul><ul><li>Profile 2.0: Just-for-me resources </li></ul>
  13. 14. Shifting Paradigms: Micro Interactions “ We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.” ~ David Armano
  14. 16. Portability across Applications nationalgeographic.com/widgets
  15. 17. Connections & Relationships
  16. 18. Profile 2.0: Just-for-Me
  17. 19. Walking the Talk
  18. 20. Social Web & Sense-making Wisdom of the crowds vs. Anarchy of the masses <ul><li>Active participation </li></ul><ul><li>Define the toolsets </li></ul><ul><li>Model best practices </li></ul><ul><li>Establish policies and security models </li></ul><ul><li>Monitor trends </li></ul><ul><li>Learn from our mistakes </li></ul>
  19. 23. NG’s Collectors Corner
  20. 24. Blogs
  21. 26. Portable Apps & RSS Feeds
  22. 27. Digital Dashboards
  23. 28. Second Life
  24. 29. Our Challenge <ul><li>Millions of sandboxes </li></ul><ul><ul><li>Time constraints: 24 hours in a day </li></ul></ul><ul><ul><li>Just “Plurk” </li></ul></ul><ul><li>Expand your knowledge and definitions </li></ul><ul><ul><li>Stretch beyond your comfort zone </li></ul></ul><ul><ul><li>Expect to not have all the answers </li></ul></ul><ul><li>Participatory networks </li></ul><ul><ul><li>Involve others, collaborate </li></ul></ul><ul><ul><li>Accuracy of information </li></ul></ul>
  25. 30. Networks in Social Sites
  26. 32. Localizing Learnings
  27. 33. Ways YOU can get involved today!
  28. 34. Implications & Potentials <ul><ul><li>Interactive/dynamic knowledge exchange, sharing stories @ a global level </li></ul></ul><ul><ul><li>Unanticipated relationships, learnings </li></ul></ul><ul><ul><li>Increased productivity, shorter development cycles, cohesive products </li></ul></ul><ul><ul><li>Marketing opportunities </li></ul></ul><ul><ul><li>Delivery channels for products and services: Just-for-me </li></ul></ul>
  29. 35. Thank you!

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