This slideshare is about the psychology behind the decisions we make online. If you're a web designer or anyone who want's to know more about online or social media marketing you may find some of the points in this slideshow interesting! If you're an online marketer then you should head over to http://psymarketer.com and sign up to the email series that's all about this sort of stuff!

1. What Makes Us Click
The psychology behind the choices we make online.
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2. We still don’t know
exactly how many of our
Unconscious decisions are made
consciously but the
evidence continues to tell
us that most of our
choices are made
Conscious
unconsciously.
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3. You will never know what’s inside unless you open it! The
fear of missing out keeps us clicking.
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4. We’re more likely to buy from familiar brands when
we’re sad or scared.
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5. testimonials can increase sales by
250% or more
When uncertain, we turn to others to help us decide.
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6. When recommendations were provided for a particular
item, that item sold 20% more than one without
recommendations
De Vries and Pruyn (2007)
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7. When recommendations were provided for a particular
experience, that experience sold 10% more than one
without recommendations
De Vries and Pruyn (2007)
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8. Progressive disclosure means
providing only the information
people need at the moment.
Provide too much information, and visitors will be
overwhelmed and leave. Note: Slides are perfect for progressive disclosure!
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9. We’re more likely to spend more
money if the word “money” isn’t
mentioned at all.
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10. People recognize and react to faces
on Web pages faster than anything
else on the page :-)
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11. Less is More
Too many choices cause a decrease in engagement.
If the choices are organized into meaningful
categories, things improve.
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12. 73% share information
because it helps them connect
with others who share their
interests The New York Times
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13. Dustin Curtis found that using the words “You should
follow me on twitter here” increased the click
through rate by 173% when compared to “I’m
on Twitter”
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14. Thank You!
Head over to www.psymarketer.com for
more on the psychology behind online
marketing
You should follow me on twitter @psymarketer ;-)
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