Telkomsel 2.O (two point O-red) adalah titik waktu di masa yang akan datang dimana Telkomsel telah memiliki kapabilitas yang tinggi dalam mendeteksi, menanggapi, mengantisipasi dan mengeksploitasi perubahan-perubahan dari ekosistem bisnis dengan cara yang dapat mempertahankan daya saing serta menghasilkan laba dan pertumbuhan yang berkelanjutan (sustainable profitability and growth) yang digunakan dalam mengemban misi sebagai akselerator transformasi masyarakat ke gaya hidup mobile, nyaman dan ramah lingkungan.

1. OCTOBER ACHIEVEMENT
good$to$
in$2013$
Khomeini Mujahid
delivered by:

2. Komeng
Digital Business Specialist, IT Consultant, Lecturer,
Community Specialist and Experienced almost 10 Years in
#1 Indonesia Wireless Company [PT.Telkomsel Indonesia]
Lelaki yang selalu ingin berbagi apa saja dengan siapa saja,
terutama pengetahuan dan apa saja yang ia tahu, sangat
jarang tidur dan hobby ketawa.
Seorang GadgetFreak, tukang ngoprek dan selalu ter-inspirasi
dengan lagu-lagu jaman dulu juga film-film yang berdasarkan
kisah nyata. Oh iya, dia sangat Addicted to Social Media.
Khomeini Mujahid
...sang lelaki tempo doeloe...

3. ABOUT
Share Holder Telkom 65%, Singtel 35%
Member of Telkom Group
Member of Singtel Group
Member of Bridge Alliance
1st cellular operator alliance in Asia Pacific
Market Leader in cellular
industry which hold 60% market
share. Total subscriber, OVER 100
Million
Broadband Partners
Voice Roaming Partner: 380 Operator in 157 Country
GPRS Roaming Partner 162 Operator in 103 Country
3G Roaming Partner 86 Operator in 54 Country.
Network & Coverage
Cover more than 95% of Populations
more than ~30.000 BTS
47,100 SMS/second
GPRS, EDGE, 3G, 3.5G/HSDPA, HSPA

4. MARKETING
CHANGED.
HTTP://BIGHUGELABS.COM/ONBLACK.PHP?ID=3812261243&SIZE=LARGE
MARKET
telah berubah drastis....

5. !
!
!
TELKOMSEL is approaching Decline Stage of Cellular
Industry Lifecycle ….
! Uncertain in terms of
demand
Product/
Service
Market
Dynamics
Consumer
Behavior
! Not standardized
! Need to support new
product development
! Barriers to entry is low
! Potential competition
may be high
! Sophisticated and difficult
to understand
! The demand in the market
starts to decline
! The new products and
applications are harder to
come by
! Barriers to entry is high
! Some companies may
seek business
opportunities overseas
when the industries reach
the maturity stage
because the penetration
might be saturated
! Growth Slowing
! Declining number of rivals
as many are forced to leave
the industry, or
! They may develop new
products or services that
meet the demand in the
market
! Need new Innovation
breakthrough
! Fully satisfied with the
current and starts
seeking something new
! New innovation &
invention
! No barrier to entry
! The behavior is not
develop and need to
create
Embrionic! Developing! Mature! Decline!
1995 2004 2005 2008 2009 2010 2011 + ….
TELKOMSEL
Industry)
Maturity)
Change
Inbound M
ark
=
depth of creat
(m
ium
)

6. transform 2.0
People
Business
Organization
Culture
Change
“...Be a world-class, trusted provider of mobile
digital lifestyle services and solutions...”
Visi Telkomsel:

7. Change
YESTERDAY:
B2C
Business-to-Consumer
meskipun bisnis traditional telkomsel masih sangat digemari
dan masih sangan menguntungkan bagi mitra telkomsel, namun
tuntutan jaman dan gaya hidup digital-lah yang membuat
telkomsel terus berkreasi untuk indonesia
B2B
Business-to-Business
People
Business
Organization
Culture
TODAY:
B2C2C2B2C2C2C2B...

8. S.M.A.R.T - InternalTransformation
ta for just 11% of all
ons *CEB
apakah TELKOMSEL siap.. !?
Advanced
Infrastructures
Supported
Systems
NewBiz
Platform
Working
Spirits
People
Business
Organization
Culture

9. DIGITAL
MARKETING
WWW.THEFWA.COM/
Digital Marketing is the practice of promoting products and services using digital distribution channels to reach
consumers in a timely, relevant, personal and cost-effective manner.
Whilst digital marketing does include many of the techniques and practices contained within the category of
Internet Marketing, it extends beyond this by including other channels with which to reach people that do not
require the use of the Internet. As a result of this non-reliance on the Internet, the field of digital marketing
includes a whole host of elements such as mobile phones,
sms/mms, display / banner ads and digital outdoor.
Newbiz!
Marketing ServicesI
TelkomselFLASH
BlackBerry
Digital Music
Digital Payment
Digital Music
Mobile News
Voucher DATA
Modern Channel
Device Channel
Ambasadors
Lifestyle Outlet
Non-Telco
Cross Selling
Communities
People
Business
Organization
Culture DIGITAL

10. Pelanggan Kita hidup di
dunia digital dengan “always
connected behaviour”
Berapa banyak dari
pelangan kita yang tidak
bisa lepas dari HP &
gadgets, sejak bangun pagi,
sarapan, perjalanan, di
kantor, kamar mandi, dan
kembali ke rumah lagi..
Seberapa dominan social
media digunakan untuk
berinteraksi sekarang ini
Gaya Hidup Digital

11. customized
KartuHALO
kartuAS
“HALO Fit”
PaketYangTidak Ribet,All-In,
Mengikuti Kebutuhan
“Corporate Solutions”
Solusi Komunikasi Untuk
Segala Kebutuhan
Telekomunikasi di
Perusahaan Anda.
@simPATI
“Loop..!”
kartu utama untuk semua
solusi broadband, digital
business & lifestyle..
“WooW..!”
Broadband Ready & Selalu
Punya Kejutan Khusus Untuk
Komunitas,Youth dengan
varian tarifnya!!

12. commitment

13. commitment

14. commitment

15. THANK
YOU
VERY
MUCH
Khomeini Mujahid
http://khomeinimuj.me
@KhomeiniMuj