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Daraz.pk
2
Daraz.pk
Presented By:
Muhammad Ali Khokhar
Sheraz Saeed
Mian Anees
M.Farooq
About Website
Rocket Internet
Rocket Internet
Rocket Internet is one of the world's largest e-
commerce focused venture capital firms and
startup incuba...
Rocket Internet
The founders gained visibility through successful investments
in
Groupon, eBay, Facebook, Linkedin, Zynga,...
Rocket Internet
Rocket Internet operates in more than 50
countries and has more than 75 ventures in
their portfolio such a...
Rocket Internet
Rocket Internet
In Pakistan, latest projects of Rocket Internet
 Daraz.pk
 Carmudi.pk
 Foodpanda.pk
 K...
Over 9500 Products
And 300 Brands
Complete Analysis
Of Daraz.pk
Introduction of Daraz:
Its is an online retailer that provide high quality branded
products ...
Organizational Environment
Specific Environment
• Customers
To deal with customers they have provided an email address a
n...
Organizational Environment
Specific Environment
• Suppliers
Daraz has many suppliers and it maintains good relationship
wi...
Organizational Environment
(PEST Analysis)
General Environment
• Political
There is no such political influence to Daraz.
...
Organizational Environment
General Environment
• Sociocultural
Nowadays there is a high integration of internet in daily l...
Performance and interface Requirements:
• Hardware
• Software
• Domain
• User Friendly Website Design
Competitive Advantages:
• Cash on Delivery
• Free Shipping
• Free 7 Days return
Business Model:
Business to Consumers.
Revenue Model:
Earns revenue by selling their products
through their website.
Payment System:
• Cash on Delivery
• Debit/Credit Card
• Net Banking
TARGETING
TARGETING
&
Segmentation
TARGETING
&
Segmentation
MARKET MIX
Product
Price
Place
Promoti
on
Marketing Strategies
Marketing Strategies
• Product
Sells branded product in the category of
clothing, footwear, jewelry and accessories of men...
Marketing Strategies
• Place
It brings products from different manufactures to its
online web portal and then delivers dir...
SWOT
Analysis
Strengths:
• High Security
• Feasible modes of payments
• Offers Ubiquity to customers
• Diverse branded pro...
SWOT
Analysis
Weaknesses:
• Low Profit margins
• Operates in few categories
SWOT
Analysis
Opportunities:
• Growing E-commerce sales
• Rapid Growth in internet users more customers
SWOT
Analysis
Threats:
• Security issue
• Increase in online retailers
University of Veterinary and Animal Sciences -
UVAS
Syed Abdul Qadir Jillani (Out Fall) Road, Lahore - Pakistan
Thanks
Daraz.pk (Business Model)
Daraz.pk (Business Model)
Daraz.pk (Business Model)
Daraz.pk (Business Model)
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Daraz.pk (Business Model)

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  • gari.pk is newly launched website where you can see prices and even buy or sell cars. Go visit it, its the new thing.
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Daraz.pk (Business Model)

  1. 1. Daraz.pk
  2. 2. 2 Daraz.pk Presented By: Muhammad Ali Khokhar Sheraz Saeed Mian Anees M.Farooq
  3. 3. About Website Rocket Internet
  4. 4. Rocket Internet Rocket Internet is one of the world's largest e- commerce focused venture capital firms and startup incubators founded in 2007 by the Samwer brothers.
  5. 5. Rocket Internet The founders gained visibility through successful investments in Groupon, eBay, Facebook, Linkedin, Zynga, etc. The company's business model is to identify successful internet ventures from other countries (often the United States) and replicate them in predominantly emerging markets. In 2013. Rocket Internet raised close to $2 billion from investors including Russian billionaire Leonard Blavatnik, Swedish investment firm Kinnevik, and J.P. Morgan
  6. 6. Rocket Internet Rocket Internet operates in more than 50 countries and has more than 75 ventures in their portfolio such as the e-commerce retail companies.
  7. 7. Rocket Internet Rocket Internet In Pakistan, latest projects of Rocket Internet  Daraz.pk  Carmudi.pk  Foodpanda.pk  Kaymu.pk  Easy Taxi
  8. 8. Over 9500 Products And 300 Brands
  9. 9. Complete Analysis Of Daraz.pk Introduction of Daraz: Its is an online retailer that provide high quality branded products that fulfills the fashion need of Men and Women regarding clothing, footwear and accessories. It was founded in 2012 It operates through www.Daraz.pk It is in the industry of Apparel and Fashion. Its company size is between 51-200 employees. Its Contains over 300 Brands.
  10. 10. Organizational Environment Specific Environment • Customers To deal with customers they have provided an email address a number for giving further information and for solving customers queries. • Competitors They compete with other online retailers by offering products of more then 300 brands on their portal and by providing feasible mode of payments.
  11. 11. Organizational Environment Specific Environment • Suppliers Daraz has many suppliers and it maintains good relationship with them so overall they have negligible supplier dependence. • Public Pressure Group Public pressure groups force new designers that offer trendy products.
  12. 12. Organizational Environment (PEST Analysis) General Environment • Political There is no such political influence to Daraz. • Economic Income growth affects positively where as inflation negatively.
  13. 13. Organizational Environment General Environment • Sociocultural Nowadays there is a high integration of internet in daily life so Daraz utilized this factor by addressing the fashion need of people through their online web portal. • Technological Technological Innovation.
  14. 14. Performance and interface Requirements: • Hardware • Software • Domain • User Friendly Website Design
  15. 15. Competitive Advantages: • Cash on Delivery • Free Shipping • Free 7 Days return
  16. 16. Business Model: Business to Consumers. Revenue Model: Earns revenue by selling their products through their website.
  17. 17. Payment System: • Cash on Delivery • Debit/Credit Card • Net Banking
  18. 18. TARGETING
  19. 19. TARGETING & Segmentation
  20. 20. TARGETING & Segmentation
  21. 21. MARKET MIX Product Price Place Promoti on Marketing Strategies
  22. 22. Marketing Strategies • Product Sells branded product in the category of clothing, footwear, jewelry and accessories of men and women • Price It offers products at affordable prices and also provides discounts.
  23. 23. Marketing Strategies • Place It brings products from different manufactures to its online web portal and then delivers directly at the doorstep of customers. • Promotion It promotes through advertisement on various websites.
  24. 24. SWOT Analysis Strengths: • High Security • Feasible modes of payments • Offers Ubiquity to customers • Diverse branded products in clothing category
  25. 25. SWOT Analysis Weaknesses: • Low Profit margins • Operates in few categories
  26. 26. SWOT Analysis Opportunities: • Growing E-commerce sales • Rapid Growth in internet users more customers
  27. 27. SWOT Analysis Threats: • Security issue • Increase in online retailers
  28. 28. University of Veterinary and Animal Sciences - UVAS Syed Abdul Qadir Jillani (Out Fall) Road, Lahore - Pakistan Thanks

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