Kristina Halvorson

1765 Followers

12 SlideShares 0 Clipboards 1765 Followers 29 Folgens

12 SlideShares 0 Clipboards 1765 Followers 29 Folgens

Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the CEO of Brain Traffic, the coauthor of Content Strategy for the Web, and the founder of the Confab content strategy conferences. Kristina’s work focuses on the complex processes, people, and policies that create the foundation for smart, sustainable content. Her clients include some of the world’s most recognized brands, including John Deere, MasterCard, Publix, Marriott, and Crate and Barrel. She speaks regularly at companies and conferences about how our organizations need to change to support our audience needs and expectations for content.

Content Strategy: The Future of Marketing

Vor 13 Jahren • 14998 Aufrufe

Content Strategy FTW

Vor 12 Jahren • 37809 Aufrufe

A Content Strategy Roadmap

Vor 10 Jahren • 179261 Aufrufe

Go Home Marketing, You Are Drunk

Vor 8 Jahren • 64491 Aufrufe

Content/Communication: Lavacon 2014

Vor 8 Jahren • 4181 Aufrufe

Content Strategy 2015: Marketing, Mobile, and the Enterprise

Vor 8 Jahren • 80501 Aufrufe

Content Strategy for Everything

Vor 7 Jahren • 233721 Aufrufe

Mission Possible: Stakeholder Alignment

Vor 5 Jahren • 3278 Aufrufe

The Truth About Content: Broken Dreams and the Big Fix

Vor 4 Jahren • 10389 Aufrufe

Vor 4 Jahren • 5236 Aufrufe

How to Conquer Content Chaos

Vor 3 Jahren • 6176 Aufrufe

Content vs. the Customer

Vor 3 Jahren • 991 Aufrufe

Narrative writing

Chiara Ojeda • Vor 10 Jahren

Context As A Content Strategy: Creating More Meaningful Web Experiences Through Contextual Filtering

Daniel Eizans • Vor 12 Jahren

Content Gone Wild!

Rachel Lovinger • Vor 13 Jahren

What Is Content Strategy? (ACS July Meetup)

CHI*Atlanta • Vor 13 Jahren

Content Strategy: Content is King!

Karen McGrane • Vor 13 Jahren

Communicating Design Session @ IA Summit

Dan Brown • Vor 15 Jahren

The World of Content Strategy

Erin Scime • Vor 13 Jahren

How To Sell Content Strategy March 19 2009

StephanieHale • Vor 13 Jahren

Toward a Unified Field Theory of Content Strategy

Elena Melendy • Vor 13 Jahren

CS/IT: Where Content and Technology Meet

Laura Blaydon • Vor 13 Jahren

Predicate | Publishers + Content Strategy

Bucket Holdings • Vor 13 Jahren

Content + Commentary: How Media Brands Invite, Manage, and Benefit From  User Commenting and Participation Online

Bond Art + Science • Vor 14 Jahren

Journey Towards Datameaningfulness

Rachel Lovinger • Vor 13 Jahren

Content Strategy Consortium report for NYC IA Summit Redux 2009

Elena Melendy • Vor 13 Jahren

Content Distribution in a Nonprofit World

Beth Kanter • Vor 15 Jahren

Designing For, With, and Around Advertising

Karen McGrane • Vor 13 Jahren

"If you love your content, set it free" ?

Mike Ellis • Vor 13 Jahren

Human-centered design meets Agile Development

Maria Giudice • Vor 14 Jahren

Mobile Marketing

Sivaraman Swaminathan • Vor 15 Jahren

Happiness as Your Business Model

Tara Hunt • Vor 14 Jahren

Aktivität
Info

Content Strategy: The Future of Marketing

Vor 13 Jahren • 14998 Aufrufe

Content Strategy FTW

Vor 12 Jahren • 37809 Aufrufe

A Content Strategy Roadmap

Vor 10 Jahren • 179261 Aufrufe

Go Home Marketing, You Are Drunk

Vor 8 Jahren • 64491 Aufrufe

Content/Communication: Lavacon 2014

Vor 8 Jahren • 4181 Aufrufe

Content Strategy 2015: Marketing, Mobile, and the Enterprise

Vor 8 Jahren • 80501 Aufrufe

Content Strategy for Everything

Vor 7 Jahren • 233721 Aufrufe

Mission Possible: Stakeholder Alignment

Vor 5 Jahren • 3278 Aufrufe

The Truth About Content: Broken Dreams and the Big Fix

Vor 4 Jahren • 10389 Aufrufe

Vor 4 Jahren • 5236 Aufrufe

How to Conquer Content Chaos

Vor 3 Jahren • 6176 Aufrufe

Content vs. the Customer

Vor 3 Jahren • 991 Aufrufe

Narrative writing

Chiara Ojeda • Vor 10 Jahren

Context As A Content Strategy: Creating More Meaningful Web Experiences Through Contextual Filtering

Daniel Eizans • Vor 12 Jahren

Content Gone Wild!

Rachel Lovinger • Vor 13 Jahren

What Is Content Strategy? (ACS July Meetup)

CHI*Atlanta • Vor 13 Jahren

Content Strategy: Content is King!

Karen McGrane • Vor 13 Jahren

Communicating Design Session @ IA Summit

Dan Brown • Vor 15 Jahren

The World of Content Strategy

Erin Scime • Vor 13 Jahren

How To Sell Content Strategy March 19 2009

StephanieHale • Vor 13 Jahren

Toward a Unified Field Theory of Content Strategy

Elena Melendy • Vor 13 Jahren

CS/IT: Where Content and Technology Meet

Laura Blaydon • Vor 13 Jahren

Predicate | Publishers + Content Strategy

Bucket Holdings • Vor 13 Jahren

Content + Commentary: How Media Brands Invite, Manage, and Benefit From  User Commenting and Participation Online

Bond Art + Science • Vor 14 Jahren

Journey Towards Datameaningfulness

Rachel Lovinger • Vor 13 Jahren

Content Strategy Consortium report for NYC IA Summit Redux 2009

Elena Melendy • Vor 13 Jahren

Content Distribution in a Nonprofit World

Beth Kanter • Vor 15 Jahren

Designing For, With, and Around Advertising

Karen McGrane • Vor 13 Jahren

"If you love your content, set it free" ?

Mike Ellis • Vor 13 Jahren

Human-centered design meets Agile Development

Maria Giudice • Vor 14 Jahren

Mobile Marketing

Sivaraman Swaminathan • Vor 15 Jahren

Happiness as Your Business Model

Tara Hunt • Vor 14 Jahren

Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the CEO of Brain Traffic, the coauthor of Content Strategy for the Web, and the founder of the Confab content strategy conferences. Kristina’s work focuses on the complex processes, people, and policies that create the foundation for smart, sustainable content. Her clients include some of the world’s most recognized brands, including John Deere, MasterCard, Publix, Marriott, and Crate and Barrel. She speaks regularly at companies and conferences about how our organizations need to change to support our audience needs and expectations for content.