11th hour copy. Fix-it-later launches. Our users deserve more than the last-minute content we often get stuck with. And you have the power to change the game. Learn how to introduce (and sell) content strategy into your web design process.
13. SKILLSET.ORG
Business
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Analyst
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Project
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 Produc9on
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Manager
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 Assistant
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Account
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Manager
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New
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Web
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Â
Business
Â
Architect
Â
Developer
Â
Content
 Usability
Â
Strategist
 Specialist
 Programmer
Â
SEO
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Â
Specialist
 Assistant
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Â
Web
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21. SKILLSET.ORG
Business
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Â
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Â
Experience
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28. â
I thought the explosion of data needed an
architecture, needed a series of systems, needed
systemic design, a series of performance criteria
to measure it.
There are thousands of people using the term
(âinformation architectureâ), and they have no
idea where the term came from, and 90 percent
of them aren't doing what I think they should
be doing anyway.
â Richard Saul Wurman
33. â
Late content is consistently one of the
reasons for project delays.
The task itself and resources needed to
complete the task are seriously
underestimated.
Accept it. Plan for it. Charge for it.
â Web Redesign 2.0: Workflow That Works
Kelly Goto & Emily Cotler
36. â˘âŻ Text and data
â˘âŻ Graphics
â˘âŻ Video and
animation
â˘âŻ Audio
37. TEXT ISâŚ
ď˝âŻ Page copy ď˝âŻ Error messages
ď˝âŻ Articles ď˝âŻ Task instructions
ď˝âŻ Links ď˝âŻ Forms
ď˝âŻ Labels ď˝âŻ Search results
ď˝âŻ Flash elements ď˝âŻ Metadata
ď˝âŻ Alt tags ď˝âŻ All of it
49. REI employees are called upon to evaluate gear
in an outdoor setting, allowing staff members to
offer feedback on gear performance and remain
experts in the gear they sell.
And although not all employees have summited
Mount Everest, they all can help customers find
the right outdoor gear and clothing for any
outdoor adventure.
REI employees are recognized throughout the
outdoor industry for their product knowledge
and expertise.
50. REI employees are called upon to evaluate gear
in an outdoor setting, allowing staff members to
offer feedback on gear performance and
remain experts in the gear they sell.
And although not all employees have summited
Mount Everest, they all can help customers find
the right outdoor gear and clothing for any
outdoor adventure.
REI employees are recognized throughout the
outdoor industry for their product knowledge
and expertise.
51.
52.
53. At Room & Board, we partner with small,
family-owned businesses that use a
combination of time-honored techniques and
innovative technology to build furniture that
stands the test of time.
This approach gives you the best of both worlds
âhandcrafted quality with precision and
attention to detail.
We're committed to helping these artisans
preserve the American tradition of
handcraftsmanship.
54. At Room & Board, we partner with small,
family-owned businesses that use a
combination of time-honored techniques and
innovative technology to build furniture that
stands the test of time.
This approach gives you the best of both worlds
âhandcrafted quality with precision and
attention to detail.
We're committed to helping these artisans
preserve the American tradition of
handcraftsmanship.
57. NAV BAR
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77. HAPPINESS
ď˝âŻ Better user experience
ď˝âŻ Greater brand consistency
ď˝âŻ New operational efficiencies
ď˝âŻ Better risk management through better controls
ď˝âŻ Improved SEO and analytics
ď˝âŻ More effective personalization and targeting
78.
79. THANKS.
e info@braintraffic.com
w braintraffic.com
contentstrategy.com
t @halvorson
80. MEETUP TOMORROW!
Inaugural Austin
Content Strategy Meetup
Sunday, March 14, 7pm
Lustre Pearl
97 Rainey St